内容分析
1986, April
Ole R. Holsti: Content Analysis for the Social Sciences and Humanities. Reading, MA: Addison-Wesley. 1969
Lampreia Carvalho, F. 'Continuity and Innovation: Conservatism and Politics of Communication in Brazil'. (Continuidade e Inovacao: Conservadorismo e Politica da Comunicacao no Brasil) Journal Revista Brasileira de Ciencias Sociais, N.43, 2000. ANPOCS, Brazil.
Dermot McKeone: Measuring Your Media Profile, Gower Press, 1995 A general introduction to media analysis and PR evaluation for the communications industry
Neuendorf, Kimberly A.