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↑ Huber, Joel; Payne, John W.; Puto, Christopher (1982). “Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis”. Journal of Consumer Research 9 (1): 90–98. doi:10.1086/208899.
↑ results, search (2009-06-06) (English). Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions (Revised and Expanded ed.). HarperCollins e-books. https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions-ebook/dp/B002C949KE
1 2 Crosetto, Paolo; Gaudeul, Alexia (2016).