ブルウィップ効果
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Chen, Y. F., Z. Drezner, J. K. Ryan and D. Simchi-Levi (2000), Quantifying the Bullwhip Effect in a Simple Supply Chain: The Impact of Forecasting, Lead Times and Information. Management Science, 46, 436—443.
Chen, Y. F., J. K. Ryan and D. Simchi-Levi (2000), The Impact of Exponential Smoothing Forecasts on the Bullwhip Effect. Naval Research Logistics, 47, 269—286.