ハーフ・アライブ (バンド)
The band's musical style has been described as indie pop, pop, alternative rock, dance-pop, electronic rock and electropop, and further incorporates elements of R&B, funk and soul. The band have explained that they enjoy experimenting with numerous genres as well as sounds from 1960's, 70's and contemporary music.
The performance was well received by Billboard, calling it "spectacularly orchestrated," and Rolling Stone, who deemed it "cleverly choreographed." The band then announced a world tour taking place from June to November in Australia, North America and Europe.
On April 25, the trio announced on social media that they would be releasing all of their released material on a vinyl record named *7, which also includes an intro track and an unreleased song named "Runaway". On June 13, the band released the track "Runaway" as a single alongside a heavily choreographed music video, simultaneously announcing that their debut studio album, Now, Not Yet, would be released on August 9.
Thanks to the attention received by the track, the band signed a record deal with RCA Records soon after. The band subsequently performed their first live show in October 2018 at the Moroccan Lounge in Los Angeles. They embarked on their first tour from January to February 2019, taking place in the United States, Canada and the United Kingdom. Soon after the release of "Still Feel", the band disclosed that they were recording two new songs that they had previously performed live, but declined to reveal when they would be released.
On January 18, 2019, the band released the single "Arrow" and a music video premiered later that day.