セス・ゴーディン
Godin, Seth (1993). The Smiley Dictionary. Berkeley: Peachpit Press. ISBN 1-56609-008-3
Godin, Seth (1995). eMarketing: Reaping Profits on the Information Highway. New York: Berkley Pub. Group. ISBN 0-399-51904-1
Godin, Seth (1999). Permission marketing: turning strangers into friends, and friends into customers. New York: Simon & Schuster. ISBN 0-684-85636-0
Godin, Seth (2001). Unleashing the Ideavirus. New York: Hyperion. ISBN 0-7868-8717-6 Book online - Detailing the idea of Viral marketing
Godin, Seth (2002). The Big Red Fez: How To Make Any Web Site Better. New York: Free Press. pp. 112. ISBN 0-7432-2790-5
Godin, Seth (2002). Survival is not enough: zooming, evolution, and the future of your company.