caption: overall people are quite positive towards outdoor advertising
exif: {"Image DocumentName": "Overall people are quite positive towards outdoor advertising", "Image ImageDescription": "Q13 How would you characterize your attitude towards advertising in each of the following media? % Net positive about advertising in this medium  average of 11 different formats - prompted. When it came to peoples feelings or attitudes towards media advertising platforms \u2013 Overall people felt positive about all off line ad media platforms including outdoor ads and quite negative towards online advertising platforms, especially on their mobile/tablet. Why does this matter\u2026 Evidence shows (and so will our results) that this \u2018Positivity\u2019 has a halo effect on the advertisers ability to \u2018cut through\u2019 and be recalled by its audience. The study also revealed that \u2013 Younger metropolitan audiences are more likely to be positive towards outdoor. Source: Millward Brown & APN Outdoor Attention Economy Study New Zealand Results.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}