caption: cost per rating point cpcrp
exif: {"Image DocumentName": "Determining Relative Cost of Media-Broadcast", "Image ImageDescription": "Cost per rating point (CPRP) Relation to text This slide relates to material on pp of the text. Summary Overview An important decision in the development of the media strategy is estimating the relative cost of advertising in various media. The overall objective of the advertiser is to deliver the message to the target audience at the lowest cost. This slide shows how the cost of broadcast media is calculated using CPRP (often referred to as CPP) which refers to cost per rating point. A rating point represents 1 percent of all households in a particular area who are tuned into a specific program. Use of this slide This slide can be used to demonstrate how the relative cost of broadcast media is calculated by using the cost per rating point formula. CPRP = Cost of commercial time. Program rating. \u00a9 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}