caption: what is an information system in business
exif: {"Image DocumentName": "Rules for Building a MKIS", "Image ImageDescription": "Marketing information systems (MKIS) \u2013 a system incorporating ad-hoc and continuous market and marketing research surveys, together with secondary data and internal data sources, for the purpose of decision-making by marketers. 1. Get the top management involved. 2. Set the objective for the system carefully. 3. Figure out what decisions your MkIS will influence. 4. Communicate the benefits of the system to users. 5. Hire and motivate the right people; 6. Free the MkIS from accounting domination. 7. Develop the system on a gradual and systematic basis; 8. Run a new MkIS in parallel with existing procedures. 9. Provide results from the system to users quickly after its initiation; 10. Provide information on a fast turnaround basis; 11. Tie the MkIS with existing data collection procedures; 12. Balance the work of the MkIS between development and operations; 13. Feed valid meaningful data into the system not useless information; 14. Design a security system to ensure different groups get different access to the information. Baines et al (2008), p161.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}