In this paper we present an integrated, game-like eBusiness environment that follows the role model of Massively Multi-User Online Role-Playing Games (MMORPGs). The interface is realized as a 3D virtual world using affordable game engine technology. Our environment provides a platform for conducting business and it is supposed to be a community facilitator to create and establish a lively and sustainable online community involving both, providers and consumers. It is information-rich and multimedia-based offering transparent access to disparate information sources.
Berger et al. REF describe "an integrated, game-like e-Business environment that follows the role model of (...) MMORPGs", and essentially is a 3D virtual world based on game engine technology.
Playing the e-business game in 3D virtual worlds
OZCHI '06
Computer Science