ABSTRACT , and then the estimated index is used to measure its impact on community bank performance. Results based on a multiple regression model show that banks with higher usability score perform significantly better than those with lower score.
In REF , a unified measure of web usability was used based on a multiple regression model, and then the estimated index is used to measure its impact on community bank performance.
Impact Of Website Usability On Performance: A Heuristic Evaluation Of Community Bank Homepage Implementation
Journal of Business & Economics Research
Computer Science