萧婵

萧婵(Hsiao Chan)，最高学历为英国剑桥大学博士，现任国立交通大学管理科学系副教授。

创办" Heart CreAction心创愿 "网站，旨在以教学、演讲与创作为主，宣扬其理念 " 创造心中愿景，让公司永续发展，为世界创造价值 "。

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## 学历

- 国立台中女子高级中学毕业
- 国立台湾大学毕业
- 英国剑桥大学硕士
- 英国剑桥大学博士

## 授课领域

- 愿景领导(Visionary Leadership)
- 策略领导(Strategic Leadership)
- 自我领导(Self-Leadership)
- 网络未来趋势与商业模式(Internet Trends and Business Model)
- 网络社群经营策略(Strategic management of Virtual Community)
- 经营管理-创业与兴业家精神(Entrepreneurs and Entrepreneurship)
- 创业与创新实作专案(Foundations of Management and Entrepreneurship)
- 经营讲座(Lectures on Business)
- 管理学(Management)

资料来源

## 研究专长

- 愿景领导(Visionary Leadership)
- 策略领导(Strategic Leadership)
- 自我领导(Self-Leadership)
- 领导研究(Leadership)
- 创业创新(Entrepreneurship and Innovation)
- 策略管理(Strategic Management)
- 网络创业创新(Internet Entrepreneurship and Innovation)
- 服务品牌与服务创新(Service Brnad and Service Innovation)
- 网络社群经营策略(Strategic management of Virtual Community)

资料来源

## 荣誉

Cambridge BGS Research Award, 2008 Cambridge Overseas Trust Scholarship., 2005, 2007 Taiwan Governmental Scholarship., 2004, 2005 Warwick International Taiwan PG Scholarship., 2004 Chevening Scholarship, British Trade Culture Office., 2002

## 期刊论文

年份｜著作

Lee, Y. H., Hsiao, C., Chan, Weng, J. J. & Chen, Y. H. (Accepted). The impacts of relational capital on self-disclosure in virtual communities: A cross-level analysis of key moderators. Information Technology & People. (SSCI)(Average 5-year-IF=2.477, 47/89)(科技部推荐学术期刊)

2019｜ Lee, Y. H., Hsiao, C., Chan, H. Y. & Lee, I. C., Explorations of Employee-Based Brand Equity in the Banking Industry from a Perceived-Leadership Perspective, International Journal of Bank Marketing. (SSCI)(Average 5-year-IF=2.196, 75/147)

2018｜ Liu, M. L., Hsieh, M. W., Hsiao, C., Lin, C. P., & Yang, C.,. Modeling knowledge sharing and team performance in technology industry: the main and moderating effects of happiness, Review of Managerial Science. (SSCI)(Average 5-year-IF=2.015, 97/217)

2018｜ Lee, Y. H., Hsieh, Y. C., Hsiao, C., & Lin, C.H., From virtual worlds to reality: Moderating and mediating mechanisms between online and offline leadership, Information Technology & People. (SSCI)(Average 5-year-IF=2.477, 47/89)(科技部推荐学术期刊)

2018｜ Hu, J. L., Hsu, H. H., Hsiao, C., & Tsao, H. Y., Is mobile jumping more efficient? Evidence from major Asia-pacific telecommunications firms, Asia Pacific Management Review. (TSSCI)

2018｜ Hsiao W. L., Hu J. L., Hsiao C., & Chang M. C.,. Energy efficiency of the Baltic Sea countries: An application of stochastic frontier analysis, Energies. (SCI)(Average 5-year-IF=2.990, 56/103)

2017｜ Lee, Y. H., Hsiao, C., & Chen, Y. C., Linking Positive Psychological Capital with Customer Value Co-Creation, International journal of contemporary hospitality management. (SSCI)(Average 5-year-IF=4.531, 6/52)

2017｜ Hsiao, C., Lee, Y. H., & Hsu, H.H., Motivated or Empowering Antecedents to Drive Service Innovation?, The Service Industries Journal. (SSCI)(Average 5-year-IF=1.700, 181/217)

2016｜ Hsiao, C., Lee, Y. H., & Chen, H.H., The Effects of Internal Locus of Control on Entrepreneurship: the Mediating Mechanisms of Social Capital and Human Capital, International Journal of Human Resource Management. (SSCI)(Average 5-year-IF=3.457, 65/217)(科技部推荐学术期刊)

2015｜ Hsiao, C., Lee, Y. H., & Chen, W. J., The Effect of Servant Leadership on Customer Value Co-Creation: A Cross-Level Analysis of Key Mediating Roles, Tourism Management. (SSCI)(Average 5-year-IF=7.08, 4/109)(国际该领域第一级期刊)

2014｜ Lee, Y. H., Hsiao, C., & Ho, C. H., The Effects of Various Multimedia Instructional Materials on Students' Learning Responses and Outcomes: A Comparative Experimental Study, Computers in Human Behavior. (SSCI)(Average 5-year-IF=4.964, 4/88)(国际该领域第一级期刊)

2014｜ Lee, Y. H., Hsiao, C., & Purnomo, S. H. , An empirical examination of individual and system characteristics on enhancing e-learning acceptance, Australasian Journal of Educational Technology. (SSCI)(Average 5-year-IF=1.860, 110/243)

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## 研讨会论文

年份｜会议期间｜著作

2018｜ T. E. Lu, Y. H. Lee, C. Hsiao & J. W. Hsu, 2018, A multi-hierarchical Analysis of online service recovery, 2018 Global Marketing Conference, Tokyo, Japan.

2018｜ Y. H. Lee, C. Hsiao, H. Y.Chan, & I. C. Lee, 2018, How does brand-specific leadership influence on employee-based brand equity？, 2018 Global Marketing Conference, Tokyo, Japan.

2018｜ C. Hsiao, Y. H. Lee and H. H. Hsu, 2018, The relationship between transformational leadership and value co-creation: The motivational processes involved in the relationship, 2018 Global Marketing Conference, Tokyo, Japan.

2015｜ C. Hsiao, Y. H. Lee and H. H. Hsu, 2015, Service innovation, empowered or motivated? The key mediating mechanism of PPC, The 24th Annual Frontiers in Service Conference, San Jose, California, USA.

2015｜ C. Hsiao, Y. H. Lee and H. H. Hsu, 2015, Is service innovation stimulated by intrinsic or extrinsic motivation?, QUIS14, Shanghai, China.

2015｜ C. Hsiao, Y. H. Lee and S. Y. Lai, 2015, Exploring Key Mediator of the Service-Oriented Organizations Citizenship between Servant Leadership and Customer Value Co-Creation,QUIS14, Shanghai, China.

2015｜ C. Hsiao, Y. H. Lee and M. W. Hsieh, 2015, Exploring the effects of servant leadership on value co-creation-the mediating role of other-self emotional regulation?, QUIS14, Shanghai, China.

2014｜ Chan Hsiao, Yi Hsuan Lee, Yuh Ting Chih, 2014, How do multinational corporations transmit service brands to the local employees of the host country? An internal marketing mechanism approach ,Global Marketing Conference,Marina Bay Sands Hotel, Singapore,2014/07/00

2014｜2014/07/00 2014/07/00｜ Chan Hsiao, Yi Hsuan Lee, Yu Chih Chen ,2014, The exploration of the ‐ relationship among brand experience, consumer satisfaction and brand loyalty‐ with virtual experience and the virtual community as the intervening variables. ,Global Marketing Conference,Marina Bay Sands Hotel, Singapore,2014/07/00

2014｜2014/07/00 2014/07/00｜ Chan Hsiao, Yi Hsuan Lee, Shu Yin Lai,2014, A multilevel investigation of links between brand specific transformational leadership and employee based ‐brand equity: The mediating role of empowerment,Global Marketing Conference ,Marina Bay Sands Hotel, Singapore,2014/07/00

2014｜2014/05/00 2014/05/00｜ Chan Hsiao, Yi-Hsuan Lee, Yi-Hsuan Li ,The role of social capital and knowledge sharing in transformational leadership promoting value co-creation -A cross-level analysis. ,2014 IEEE 18th International Conference on Computer Supported Cooperative Work in Design. ,2014/05/00

2013｜2013/08/09 2013/08/13｜ Hsiao,2013,How does a latecomer international entrepreneurship successfully enter the global market? A case study of TiMotion from an international strategic entrepreneurship approach,Academy of Management Annual Meeting (AOM),Orlando, U.S.A.,2013/08/09-2013/08/13

2013｜2013/07/04 2013/07/07｜ Chan Hsiao, Yi-Hsuan Lee and Yuh-Ting,Chih,2013,An internal marketing mechanism to transmit the international service brands to the to the local employees of the host country,2013 Frontiers in Service Conference,Taipei, Taiwan,2013/07/04-2013/07/07

2012｜2012/08/03 2012/08/07｜ i-Hsuan Lee, Chan Hsiao and Sutrisno H. Purnomo,2012,Enhancing e-learning Acceptance in Higher Education: An Empirical Examination on individual and system characteristics,Academy of Management Annual Meeting (AOM),Boston, U.S.A.,2012/08/03-2012/08/07

2010｜2010/08/06 2010/08/10｜ Chan Hsiao,2010,The R&D Strategy Augmented by the Industrial Innovation Systems in the Host Country,Academy of Management Annual Meeting (AOM),Montreal, Canada,2010/08/06-2010/08/10

2010｜2010/06/25 2010/06/29｜ Chan Hsiao,2010,A Comparative Study of MNEs’ Technology Networks in the Host Country—Motorola, Nokia, IBM and Microsoft in China,Academy of International Business Annual Meeting (AIB),Rio de Janeiro, Brazil,2010/06/25-2010/06/29

2010｜2010/00/06 2010/00/07｜ Chan Hsiao,2010,Enhance the Service Quality, Create the Service Brand ─ The Strategy of ‘Double-Ping’ to Upgrade Taiwanese Service Industry,Asia-Pacific Service Industry Forum,Taipei, Taiwan,2010/00/06-2010/00/07

2006｜2006/08/01 2006/08/03｜ Chan Hsiao,2006,The industrial change of multinational flagships and their impacts on Taiwan’s ICT industrial developments,China and Taiwan Cross-Strait’s High-Technology Industrial Development and Cooperation Conference,Beijing, China,2006/08/01-2006/08/03

2006｜2006/03/13 2006/03/17｜ Chan Hsiao,2006,The evolution of R&D strategies of multinational companies in the host countries by exploring the experience in China in the Information and Communication Technology (ICT) industry,Midwest Academy of International Business AIB conference,Chicago, USA,2006/03/13-2006/03/17

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## 个人研究

标题｜年份

Chan Hsiao. 'How to transform the service brand value into customer's brand experience? A cross-level analysis on systematic service marketing', National Science Council, Taiwan｜2013

Chan Hsiao. 'How does a latecomer multinational enterprise enter the global market successfully? A comparative case study from an international strategic entrepreneurship approach', National Science Council, Taiwan｜2012

Chan Hsiao. 'The changing role of R&D units in the host country: a comparative study of Taiwanese and Multinational companies' experience in China and in Taiwan', National Science Council, Taiwan｜2010

Chan Hsiao. et al. 'The Innovation Strategy of Samsung and its implications to Taiwanese Industrial Development', Economic Research Report for the Ministry of Economic Affairs, Chung –Hua Institute for Economic Research, Taipei, Taiwan.｜2010

Chan Hsiao, Yi-Chun Yang. 'The service brand research', Commerce Development Research Institute, Taipei, Taiwan｜2009

Chan Hsiao and Yi-Chun Yang et al. 'The strategy of enhancing the service quality', Commerce Development Research Institute, Taipei, Taiwan｜2009

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