蕭嬋

蕭嬋(Hsiao Chan)，最高學歷為英國劍橋大學博士，現任國立交通大學管理科學系副教授。

創辦" Heart CreAction心創願 "網站，旨在以教學、演講與創作為主，宣揚其理念 " 創造心中願景，讓公司永續發展，為世界創造價值 "。

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## 學歷

- 國立臺中女子高級中學畢業
- 國立臺灣大學畢業
- 英國劍橋大學碩士
- 英國劍橋大學博士

## 授課領域

- 願景領導(Visionary Leadership)
- 策略領導(Strategic Leadership)
- 自我領導(Self-Leadership)
- 網路未來趨勢與商業模式(Internet Trends and Business Model)
- 網路社群經營策略(Strategic management of Virtual Community)
- 經營管理-創業與興業家精神(Entrepreneurs and Entrepreneurship)
- 創業與創新實作專案(Foundations of Management and Entrepreneurship)
- 經營講座(Lectures on Business)
- 管理學(Management)

資料來源

## 研究專長

- 願景領導(Visionary Leadership)
- 策略領導(Strategic Leadership)
- 自我領導(Self-Leadership)
- 領導研究(Leadership)
- 創業創新(Entrepreneurship and Innovation)
- 策略管理(Strategic Management)
- 網路創業創新(Internet Entrepreneurship and Innovation)
- 服務品牌與服務創新(Service Brnad and Service Innovation)
- 網路社群經營策略(Strategic management of Virtual Community)

資料來源

## 榮譽

Cambridge BGS Research Award, 2008 Cambridge Overseas Trust Scholarship., 2005, 2007 Taiwan Governmental Scholarship., 2004, 2005 Warwick International Taiwan PG Scholarship., 2004 Chevening Scholarship, British Trade Culture Office., 2002

## 期刊論文

年份｜著作

Lee, Y. H., Hsiao, C., Chan, Weng, J. J. & Chen, Y. H. (Accepted). The impacts of relational capital on self-disclosure in virtual communities: A cross-level analysis of key moderators. Information Technology & People. (SSCI)(Average 5-year-IF=2.477, 47/89)(科技部推薦學術期刊)

2019｜ Lee, Y. H., Hsiao, C., Chan, H. Y. & Lee, I. C., Explorations of Employee-Based Brand Equity in the Banking Industry from a Perceived-Leadership Perspective, International Journal of Bank Marketing. (SSCI)(Average 5-year-IF=2.196, 75/147)

2018｜ Liu, M. L., Hsieh, M. W., Hsiao, C., Lin, C. P., & Yang, C.,. Modeling knowledge sharing and team performance in technology industry: the main and moderating effects of happiness, Review of Managerial Science. (SSCI)(Average 5-year-IF=2.015, 97/217)

2018｜ Lee, Y. H., Hsieh, Y. C., Hsiao, C., & Lin, C.H., From virtual worlds to reality: Moderating and mediating mechanisms between online and offline leadership, Information Technology & People. (SSCI)(Average 5-year-IF=2.477, 47/89)(科技部推薦學術期刊)

2018｜ Hu, J. L., Hsu, H. H., Hsiao, C., & Tsao, H. Y., Is mobile jumping more efficient? Evidence from major Asia-pacific telecommunications firms, Asia Pacific Management Review. (TSSCI)

2018｜ Hsiao W. L., Hu J. L., Hsiao C., & Chang M. C.,. Energy efficiency of the Baltic Sea countries: An application of stochastic frontier analysis, Energies. (SCI)(Average 5-year-IF=2.990, 56/103)

2017｜ Lee, Y. H., Hsiao, C., & Chen, Y. C., Linking Positive Psychological Capital with Customer Value Co-Creation, International journal of contemporary hospitality management. (SSCI)(Average 5-year-IF=4.531, 6/52)

2017｜ Hsiao, C., Lee, Y. H., & Hsu, H.H., Motivated or Empowering Antecedents to Drive Service Innovation?, The Service Industries Journal. (SSCI)(Average 5-year-IF=1.700, 181/217)

2016｜ Hsiao, C., Lee, Y. H., & Chen, H.H., The Effects of Internal Locus of Control on Entrepreneurship: the Mediating Mechanisms of Social Capital and Human Capital, International Journal of Human Resource Management. (SSCI)(Average 5-year-IF=3.457, 65/217)(科技部推薦學術期刊)

2015｜ Hsiao, C., Lee, Y. H., & Chen, W. J., The Effect of Servant Leadership on Customer Value Co-Creation: A Cross-Level Analysis of Key Mediating Roles, Tourism Management. (SSCI)(Average 5-year-IF=7.08, 4/109)(國際該領域第一級期刊)

2014｜ Lee, Y. H., Hsiao, C., & Ho, C. H., The Effects of Various Multimedia Instructional Materials on Students' Learning Responses and Outcomes: A Comparative Experimental Study, Computers in Human Behavior. (SSCI)(Average 5-year-IF=4.964, 4/88)(國際該領域第一級期刊)

2014｜ Lee, Y. H., Hsiao, C., & Purnomo, S. H. , An empirical examination of individual and system characteristics on enhancing e-learning acceptance, Australasian Journal of Educational Technology. (SSCI)(Average 5-year-IF=1.860, 110/243)

- 資料來源

## 研討會論文

年份｜會議期間｜著作

2018｜ T. E. Lu, Y. H. Lee, C. Hsiao & J. W. Hsu, 2018, A multi-hierarchical Analysis of online service recovery, 2018 Global Marketing Conference, Tokyo, Japan.

2018｜ Y. H. Lee, C. Hsiao, H. Y.Chan, & I. C. Lee, 2018, How does brand-specific leadership influence on employee-based brand equity？, 2018 Global Marketing Conference, Tokyo, Japan.

2018｜ C. Hsiao, Y. H. Lee and H. H. Hsu, 2018, The relationship between transformational leadership and value co-creation: The motivational processes involved in the relationship, 2018 Global Marketing Conference, Tokyo, Japan.

2015｜ C. Hsiao, Y. H. Lee and H. H. Hsu, 2015, Service innovation, empowered or motivated? The key mediating mechanism of PPC, The 24th Annual Frontiers in Service Conference, San Jose, California, USA.

2015｜ C. Hsiao, Y. H. Lee and H. H. Hsu, 2015, Is service innovation stimulated by intrinsic or extrinsic motivation?, QUIS14, Shanghai, China.

2015｜ C. Hsiao, Y. H. Lee and S. Y. Lai, 2015, Exploring Key Mediator of the Service-Oriented Organizations Citizenship between Servant Leadership and Customer Value Co-Creation,QUIS14, Shanghai, China.

2015｜ C. Hsiao, Y. H. Lee and M. W. Hsieh, 2015, Exploring the effects of servant leadership on value co-creation-the mediating role of other-self emotional regulation?, QUIS14, Shanghai, China.

2014｜ Chan Hsiao, Yi Hsuan Lee, Yuh Ting Chih, 2014, How do multinational corporations transmit service brands to the local employees of the host country? An internal marketing mechanism approach ,Global Marketing Conference,Marina Bay Sands Hotel, Singapore,2014/07/00

2014｜2014/07/00 2014/07/00｜ Chan Hsiao, Yi Hsuan Lee, Yu Chih Chen ,2014, The exploration of the ‐ relationship among brand experience, consumer satisfaction and brand loyalty‐ with virtual experience and the virtual community as the intervening variables. ,Global Marketing Conference,Marina Bay Sands Hotel, Singapore,2014/07/00

2014｜2014/07/00 2014/07/00｜ Chan Hsiao, Yi Hsuan Lee, Shu Yin Lai,2014, A multilevel investigation of links between brand specific transformational leadership and employee based ‐brand equity: The mediating role of empowerment,Global Marketing Conference ,Marina Bay Sands Hotel, Singapore,2014/07/00

2014｜2014/05/00 2014/05/00｜ Chan Hsiao, Yi-Hsuan Lee, Yi-Hsuan Li ,The role of social capital and knowledge sharing in transformational leadership promoting value co-creation -A cross-level analysis. ,2014 IEEE 18th International Conference on Computer Supported Cooperative Work in Design. ,2014/05/00

2013｜2013/08/09 2013/08/13｜ Hsiao,2013,How does a latecomer international entrepreneurship successfully enter the global market? A case study of TiMotion from an international strategic entrepreneurship approach,Academy of Management Annual Meeting (AOM),Orlando, U.S.A.,2013/08/09-2013/08/13

2013｜2013/07/04 2013/07/07｜ Chan Hsiao, Yi-Hsuan Lee and Yuh-Ting,Chih,2013,An internal marketing mechanism to transmit the international service brands to the to the local employees of the host country,2013 Frontiers in Service Conference,Taipei, Taiwan,2013/07/04-2013/07/07

2012｜2012/08/03 2012/08/07｜ i-Hsuan Lee, Chan Hsiao and Sutrisno H. Purnomo,2012,Enhancing e-learning Acceptance in Higher Education: An Empirical Examination on individual and system characteristics,Academy of Management Annual Meeting (AOM),Boston, U.S.A.,2012/08/03-2012/08/07

2010｜2010/08/06 2010/08/10｜ Chan Hsiao,2010,The R&D Strategy Augmented by the Industrial Innovation Systems in the Host Country,Academy of Management Annual Meeting (AOM),Montreal, Canada,2010/08/06-2010/08/10

2010｜2010/06/25 2010/06/29｜ Chan Hsiao,2010,A Comparative Study of MNEs』 Technology Networks in the Host Country—Motorola, Nokia, IBM and Microsoft in China,Academy of International Business Annual Meeting (AIB),Rio de Janeiro, Brazil,2010/06/25-2010/06/29

2010｜2010/00/06 2010/00/07｜ Chan Hsiao,2010,Enhance the Service Quality, Create the Service Brand ─ The Strategy of 『Double-Ping』 to Upgrade Taiwanese Service Industry,Asia-Pacific Service Industry Forum,Taipei, Taiwan,2010/00/06-2010/00/07

2006｜2006/08/01 2006/08/03｜ Chan Hsiao,2006,The industrial change of multinational flagships and their impacts on Taiwan’s ICT industrial developments,China and Taiwan Cross-Strait’s High-Technology Industrial Development and Cooperation Conference,Beijing, China,2006/08/01-2006/08/03

2006｜2006/03/13 2006/03/17｜ Chan Hsiao,2006,The evolution of R&D strategies of multinational companies in the host countries by exploring the experience in China in the Information and Communication Technology (ICT) industry,Midwest Academy of International Business AIB conference,Chicago, USA,2006/03/13-2006/03/17

- 資料來源

## 個人研究

標題｜年份

Chan Hsiao. 'How to transform the service brand value into customer's brand experience? A cross-level analysis on systematic service marketing', National Science Council, Taiwan｜2013

Chan Hsiao. 'How does a latecomer multinational enterprise enter the global market successfully? A comparative case study from an international strategic entrepreneurship approach', National Science Council, Taiwan｜2012

Chan Hsiao. 'The changing role of R&D units in the host country: a comparative study of Taiwanese and Multinational companies' experience in China and in Taiwan', National Science Council, Taiwan｜2010

Chan Hsiao. et al. 'The Innovation Strategy of Samsung and its implications to Taiwanese Industrial Development', Economic Research Report for the Ministry of Economic Affairs, Chung –Hua Institute for Economic Research, Taipei, Taiwan.｜2010

Chan Hsiao, Yi-Chun Yang. 'The service brand research', Commerce Development Research Institute, Taipei, Taiwan｜2009

Chan Hsiao and Yi-Chun Yang et al. 'The strategy of enhancing the service quality', Commerce Development Research Institute, Taipei, Taiwan｜2009

- 資料來源