brand
Part of speech: noun
verb
Morphological type: simple
Topics: business
marketing
Etymology: From Middle English brand, from Old English brand (“fire; flame; burning; torch; sword”), from Proto-West Germanic *brand, from Proto-Germanic *brandaz (“flame; flaming; fire-brand; torch; sword”), derived from Proto-Germanic *brinnaną (“to burn”), possibly from Proto-Indo-European *bʰrewh₁- (“to boul; brew”).
Cognate with Scots brand, West Frisian brân (“fire”), Dutch brand, German Brand, Danish brand, Swedish brand (“blaze, fire”), Icelandic brandur, French brand (< Germanic). More distantly cognate with Proto-Slavic *gorěti (“to burn”).
Inflected forms:
form: brands
pos: noun
tags: plural
form: brands
pos: verb
tags: present
singular
third-person
form: branding
pos: verb
tags: participle
present
form: branded
pos: verb
tags: participle
past
form: branded
pos: verb
tags: past
Senses:
gloss: A mark or scar made by burning with a hot iron, especially to mark cattle or to classify the contents of a cask.
pos: noun
examples: “Well, in the first place, every cattleman has to have a brand to identify his stock. Without it no cattleman, nor half a hundred cowboys, if he had so many, could ever recognize all the cattle in a big herd. […]”
The indelible word "homosexual," like a brand that grew deeper and redder every day, became increasingly hard to conceal and to ignore.
gloss: A branding iron.
pos: noun
gloss: The symbolic identity, represented by a name and/or a logo, which indicates a certain product or service to the public.
pos: noun
examples: The Amtrak brand revitalization approach represents one of the most ambitious, comprehensive, and systematic experiential marketing approaches I have ever seen.
In this way, every Citibanker becomes a brand manager and an ambassador of the Citibank brand. ... Indeed, the Citibank brand will "never sleep"
Mr. Lundgren claimed that Federated had conducted a focus group and the analysis showed that most people were either indifferent to the name change or preferred the Macy's brand.
Since the launch early last year of […] two Silicon Valley start-ups offering free education through MOOCs, massive open online courses, the ivory towers of academia have been shaken to their foundations. University brands built in some cases over centuries have been forced to contemplate the possibility that information technology will rapidly make their existing business model obsolete.
gloss: A specific product, service, or provider so distinguished.
pos: noun
examples: Some brands of breakfast cereal contain a lot of sugar.
gloss: Any specific type or variety of something; a distinct style or manner.
pos: noun
tags: broadly
examples: I didn’t appreciate his particular brand of flattery.
New Orleans brand sausage; Danish brand ham
[O]ne minute this "Jihadi John" was struggling to get by, and get accepted, in drizzly England, unemployed with a mortgage to pay and a chip on his shoulder, and the next he stands in brilliant Levantine sunlight, where everything is clear and etched, at the vanguard of some Sunni Risorgimento intent on subjecting the world to its murderous brand of Wahhabi Islam.
gloss: The public image or reputation and recognized, typical style of an individual or group.
pos: noun
examples: The Obama brand had taken a hit two months earlier, when he campaigned for Creigh Deeds in Virginia and Jon Corzine in New Jersey, only to see them both lose.
Her brand is edgy, cosmopolitan, and out-of-the-box, so blogging is the perfect, ever-changing match for her.
He unplugged my umbilical cord to take a leisurely swig, smirking, watching me turn blue before giving it back. My cardiologist told me that was impossible, but I'm still convinced. That's very on-brand for [my twin] Jamie.
“We made fun of [Jacob Rees-Mogg] in the paper” — that would be Cherwell, Oxford’s student-run weekly, where Kuper was a reporter — “all the while not realizing that we were helping to build his brand.”
gloss: A mark of infamy; stigma.
pos: noun
gloss: Any minute fungus producing a burnt appearance in plants.
pos: noun
gloss: A torch used for signaling.
pos: noun
tags: Northern-England
Scotland
gloss: A flame.
pos: noun
tags: obsolete
rare
examples: Goe to prepare the maryages what neede the torchis light? be holde the towres of troy do shyne with brandes that blase full bright.
Is yet againe thy brest enflamde, / with brande of venus might
gloss: A conflagration.
pos: noun
tags: obsolete
rare
gloss: A piece of burning wood or peat, or a glowing cinder.
pos: noun
tags: archaic
poetic
examples: to burn something to brands and ashes
The fearful brands and bleezes of het fire.
1859-1890, John Gorham Palfrey, History of New England to the Revolutionary War
Snatching a live brand from a wigwam, Mason threw it on a matted roof.
About three o'clock, we came to a recent camping place of the company of rangers: the brands of one of their fires were still smoking; so that, according to the opinion of Beatte, they could not have passed on above a day previously.
Or when amid the Grecians shippes, / he threw the brandes of fyre.
gloss: A sword.
pos: noun
tags: archaic
examples: Paradise, so late their happy seat, / Waved over by that flaming brand.
The shattering trumpet shrilleth high, / The hard brands shiver on the steel, / The splintered spear-shafts crack and fly, / The horse and rider reel: […]
Then Childe Rowland out with his good brand, that never struck in vain, and off went the cow-herd’s head.
gloss: To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.
pos: verb
tags: transitive
examples: When they caught him, he was branded and then locked up.
Man's flesh they eat: their own they paint and sear, / branding with burning iron, — usage fere!
gloss: To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.
pos: verb
tags: transitive
examples: The ranch hands had to brand every new calf by lunchtime.
A maverick is an unbranded calf that has been weaned and shifts for itself. The maverick then belongs to the man who finds it and brands it.
gloss: To make an indelible impression on the memory or senses.
pos: verb
tags: transitive
examples: Her face is branded upon my memory.
gloss: To stigmatize, label (someone).
pos: verb
tags: transitive
examples: He was branded a fool by everyone that heard his story.
I had never defrauded a man of a farthing, nor called him knave behind his back. But now the last rag that covered my nakedness had been torn from me. I was branded a blackleg, card-sharper, and murderer.
As Ferguson strode briskly towards the Stretford End at the final whistle, he will have been reflecting on the extent of the challenge now facing him from the club he once branded "noisy neighbours".
gloss: To associate a product or service with a trademark or other name and related images.
pos: verb
tags: transitive
examples: They branded the new detergent "Suds-O", with a nature scene inside a green O on the muted-colored recycled-cardboard box.
gloss: To be very hot, to burn.
pos: verb
tags: intransitive
examples: O, not for thee the glow, the bloom,
⁠Who changest not in any gale,
⁠Nor branding summer suns avail
To touch thy thousand years of gloom: […]
Related words: brandish
brand new
rebrand
advertising
advertising research
copy testing
global advertising
integrated marketing communications
marketing
market research
picture sort
trademark
servicemark
Derived words: brandalism
brand avatar
brand awareness
brand book
brandcasting
brand equity
brand from the burning
brand goose
brandification
brand image
branding
branding moment
brand-iron
brandiron
brandjacking
brandless
brandlike
brandling
brand linkage
brand loyalty
brand management
brandmark
brand name
brand-name
brand-new
brandophile
brand parity
brandscape
brandscaping
brand spankers
brand spanking new
brandstanding
brand stretch
brandwagon
brandwash
brandwidth
brand X
consumer brand
debrand
dust-brand
freeze brand
ghost brand
house brand
interbrand
intrabrand
levin brand
masterbrand
maverick brand
megabrand
microbrand
multibrand
name brand
nonbrand
off brand
on brand
on-brand
own brand
personal brand
private brand
store brand
subbrand
superbrand
counterbrand
brandable
cobrand
misbrand
overbrand
rebrand
Translations:
lang: Bulgarian
word: жигосвам
roman: žigosvam
lang: Danish
word: brændemærke
lang: Dutch
word: brandmerken
lang: French
word: flétrir
lang: Middle English
word: branden
lang: Norwegian
word: brennemerke
lang: Portuguese
word: marcar a ferro quente
lang: Romanian
word: însemna (cu fier roșu)
lang: Romanian
word: stigmatiza
lang: Russian
word: клейми́ть
roman: klejmítʹ
lang: Russian
word: заклейми́ть
roman: zaklejmítʹ
lang: Turkish
word: dağlamak
lang: Ottoman Turkish
word: داغلامق
roman: dağlamak
lang: Ukrainian
word: таврува́ти
roman: tavruváty
lang: Ukrainian
word: затавро́вувати
roman: zatavróvuvaty
lang: Ukrainian
word: затаврува́ти
roman: zatavruváty