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by : Daniel Deneffe
√PDF | √KINDLE | √EPUB
Title: Fad-Free Strategy: Rigorous Methods to Help Executives Make Strategic Choices Confidently
Author : Daniel Deneffe
Pages : pages
Publisher :
Language :
ISBN-10 : 0367243563
ISBN-13 : 9780367243562
Read Online and Download Fad-Free Strategy: Rigorous Methods to Help Executives Make Strategic Choices Confidently. Fad-Free Strategy provides a ground-breaking approach to making better business strategy decisions: more efficient, open to out-of-the-box opportunities and evidence-based. Most strategy books focus on GrandStrategy, the process that leads to high-level recommendations or, more accurately, hypotheses about where and how to compete. While this book briefly covers critical Grand Strategy practices, it deep-dives intoOperational Strategy, the process of validation, adaptation and possiblle rejection of those hypotheses.Operational Strategy is based on an in-depth understanding of customer preferences and anticipating the choices they make. Those choices rather than managers' ambitions determine whether a strategy will generate the aspired financial results. The book explains, by means of detailed real-world cases across industries, how to generate validated solutions to any strategic problem such as: how to enter successfully into new markets, either as an innovator or as a latecomer? .
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