Simplify the following text for a Grade 12 native English-speaking person.
Original: William ( Bill ) Moggridge , a industrial and interaction designer , is co-founder of the Silicon Valley-based design firm IDEO and the current director of the Smithsonian Institution 's Cooper-Hewitt , National Design Museum in New York .
Simplified: William ( Bill ) Moggridge , a British industrial designer , is co-founder of the Silicon Valley-based design firm IDEO .