Simplify the following text for a Grade 12 native English-speaking person.
Original: In Japan , the direct-to-video movement called `` Original Video '' ( ã ã ã ã ã `` ã `` ã ã ) carries different connotations , being a niche product rather than a fallback medium .
Simplified: In Japan , the direct-to-video movement carries different connotations , being a niche product rather than a fallback medium .