Simplify the following text for a Grade 13 native English-speaking person.
Original: ( The list includes top japanese industrialists such as the likes of Akio Morita the co-founder of Sony Corp ) Deming 's message to Japan 's chief executives : improving quality will reduce expenses while increasing productivity and market share .
Simplified: Deming 's message to Japan 's chief executives : improving quality will reduce expenses while increasing productivity and market share .