Simplify the following text for a Grade 10 native English-speaking person.
Original: Another staged rivalry was on the ECW brand between CM Punk and Big Daddy V over the ECW Championship . This rivalry began when ECW authority figure Armando Estrada announced an `` Elimination Chase to No Mercy '' , involving Elijah Burke , Tommy Dreamer , Kevin Thorn , and Stevie Richards .
Simplified: The main feud for the ECW brand was between the ECW Champion , CM Punk , and Big Daddy V. The buildup began when General Manager Armando Estrada announced an `` Elimination Chase to No Mercy '' , involving Elijah Burke , Tommy Dreamer , Kevin Thorn , and Stevie Richards .