We first went to Pure a few years ago when it first opened.  We were lucky enough to get right in with little hassle and had a wonderful spot at one of the tables on the roof deck.  (This was back before we really knew what we were doing, so it was dumb luck.)  I was very impressed with the club's layout, design and decor.  I like multiple rooms with different feels to them....keeps the night interesting.  I know there are other clubs in Vegas with decks but being right there on the strip is amazing.  However, I've been reluctant to go back recently as I think the crowd is just...strange.  Its almost like some strange fraternity party on crack.\n\nUpdate:\n\nIn my 350 Yelp reviews I never once hoped for a more positive update.  I really, really wanted to update my Pure review with \"I'm giving them more stars because bottle service this trip was wonderful!\"  I am sad that I actually have to take a star away.\n\nThe host I worked with was kind of a flake and I was nervous about it going in.  There is no rhyme or reason to anything in the line area of Pure.  It's a HUGE mass of people.  At other clubs if you have a table you find someone with a clipboard and in you go.  Not possible here.  I pushed my way to the front of the mass and waited until I could catch someone's attention.  In the process I got my ass grabbed, elbowed in the face, my feet stepped on....it was truly awful.  (And let me tell you....some people use way too much cologne and some people need to use a lot more deodorant....) Once up to the front and beyond the rope we were treated with could best be described as contempt by the second doorman.  We were then ushered in to our table, which was actually in the Pussy Cat Dolls Lounge part of the club.  I didn't mind since it was new to me but I was kind of bummed for my friends that had never been there before.  Luckily we were in so early it wasn't overcrowded yet and they were able to explore the rest of the club.\n\nHaving front row seats for the Dolls was great, we were in the \"splash zone\" and got soaked with water when the one Doll did her thing in the bathtub.  However, having these seats has a HUGE drawback.  There is no actual wall between the Lounge and the outside line area, just a curtain.  Someone stuck their hand through the curtain for about 5 seconds, security was on it in 3 seconds but in that 2 second span our camera was gone.  Fabulous.  Just what I needed.  Given my prior experience with Vegas casinos and stolen items (see Green Valley Ranch review) I didn't even say anything because I knew it would just take up too much of my night and nothing would come of it.  \n\nI was a little peeved to find out that bottles started at $500, not the $425 my host told me.  (Not that it really matters at that point anyways...it just seemed disingenuous to me.)  I also didn't enjoy the fact that the members of our party that got separated from us in the line situation were forced to pay $50 each for cover, despite the fact we had a table and their cover was supposed to be included.  Lastly, perhaps I'm spoiled by Tao, but our security guard was useless.  At Tao you get escorted to the restroom and a million other things...here, not at all.  He looked at me as if I was nuts and I actually had to leave the club to go to the restroom!  Talk about bad design.  \n\nLike I said, I really, really wanted this to be positive but I just can't do it.  I know that I will never return to Pure, let alone get bottle service there.  When you go VIP you should be treated as such, especially if you are spending thousands of dollars there.  (We were a group of 12.)  There are just other options that are so much better.