Just want to say off the bat that in no way am I affiliated with Shane Co or getting kickbacks from them. Just writing an honest review on my experience there recently.\n\n1) Overall/ Intro\n2) Sales reps\n3) Selection process\n4) Price negotiation\n5) Conclusion\n\n1) The staff was very comforting and professional. I've never been shopping for engagement rings before and the people there made it great. I knew exactly what I wanted going in, my girlfriend had sent me a bunch of creations off their website (which is an awesome resource) and I picked out the few that I liked.  It certainly helps to know the color differences (D, E, F, etc.), cuts (cushion, princess, emerald...) and clarity( VVSI, VSI, IF, etc.) before going in. That's just my personal preference. Whenever I'm buying something that's costing me twice as much as I paid for my car (which is a good ol reliable civic), I like to do my homework. But the staff is very knowledgeable about EVERYTHING jewelry. The big pluses of Shane Co for me personally include:\n-lifetime guarantee on products: pretty much fix anything you buy from them, for life. Except if it gets lost or stolen\n-60 day refund or exchange after purchase\n-6 month interest free loan to pay off whatever you buy. amount depends on cred score.\n\n2) These guys have to be trained on being low pressure. Because they let you browse around however long you want. And I must have been asked by 3 employees how I was going to propose to my gf.\n\n3) First we picked out a setting, then we went to stone. They run you through spiels about where diamonds come from, even bring out 3 mystery stone related to what you're looking for and let you guess the 4 C's. Kinda of fun. Let's you see what's important to you. After I picked out the stone, that was it. I made a down payment before leaving, got my cool IGI certificate for the diamond and then picked up the ring 2 days later.\n\n4)A big question I had before going in that I couldn't find the answer to on the internet was\"Can you negotiate prices?\" And the answer is YES. The Shane Co rep gave this away when she asked me after I first walked in \"What out-the-door price were you looking at today?\" After she wrote the amounts for the stone, setting, and tax on a little notepad I made an offer below the price. She walked away and got it cleared by her boss. I only bid about 5% off the price and was kind of wishing I had bid lower. But bottom line: Don't pay the tag price! \n\n5) Overall, I'm pleased with my purchase and comforted by the fact that if something were to happen to the ring I can always take it into any Shane Co location and know it's getting quality repairs for FREE.