The W is definitely one of the more 'hip' hotels in Old Town, if you are looking for a more lively vibe, as opposed to relaxing, this is probably where you should stay.  I have to say all staff I have ever encountered here from the valet guys, to the bartenders, servers etc have always been outstanding.  The rooms are nice and modern and they serve their customers needs around the clock.  It is within walking distance to Old Town nightlife and shopping at the boutiques, galleries and Scottsdale Fashion Square mall.  \n\nI am a big fan of Sushi Roku, the restaurant attached to the W. I have always had great service, food and cocktails there.  With this prime location you are also within a rock throw of many other fine dining establishments, cute local cafes and bars.  \n\nThe pool parties in the summer are rocking with DJs spinning tunes, and Scottsdale's finest (or as some call them Snotsdale's finest) prancing around 95% naked, and possibly 10% filled with plastic.  At night this same pool area transforms itself into an energized nightlife spot.  \n\nMy last visit to the W I stopped in on a random Sunday evening to grab a cocktail with a friend and I was impressed.  There were a quite a few patrons enjoying their Sunday Fundays and the bartender made sure to keep the vibe going.  It was some of the best people watching I have done in a while... The lobby bar had cool lounge music vibing in the background.  There were some hotel patrons with some escort-ish looking guests, which entertained us while time with our cocktails passed.  \n\nI end up here on rather impromptu occassions, but every time has never been a disappointment.