All it takes is bad attitude and the unwillingness to be flexible for your customers to turn a good experience into a bad one very, very quickly.  Unfortunately, this happened at 360 Physical Therapy, who I was ready to write a pretty stellar review for, based on PT service alone.  I liked my therapist on the whole, and I've felt like I was taken decent care of. \n\nHowever, the practice has a rather draconian appointment-cancellation fee. It doesn't seem to matter that I have paid them countless $35.00 co-pays (ludicrous and laughable, I know... but that's between me and my wicked insurance provider) and that I call them if I I'm so much as stuck at a traffic light and will be five minutes late... we are battling to the death over an alleged no-show appointment that I swear upwards and down I rescheduled prior to not attending.  The billing manager will not let it go, and insists that I must pay this fee, no matter how many conversations we have about it.\n\nThe point here is, folks: isn't it worth it to keep your customers happy? I know I didn't miss this appointment... but even if I did, I had countless sessions at this facility. I was always on time, and I always paid at the time of service. I was a \"Good Customer.\" And I would be going back, and recommending my friends, if it wasn't for the fact that they are unwilling to let something so small go.  Unfortunate, I think.