Is it possible (or relevant) to review potential? I get the impression that like much of central Phoenix, this hotel is in a state of long-term renovation. When it's finished, things could/will be pretty nice.\n\nFirst impressions-- a sign visible from the street would be nice. The hotel is located on a poorly lit side street with a temporary banner/sign that you cannot see until you get to the hotel driveway. If you are arriving at night and need a landmark, just look for the adult bookstore sign and turn into the street that looks more like the alleyway behind the bookstore.\n\nThe parking structure is oddly arranged; the closest parking is chained off and the remaining spaces leave you with a wierd vibe, like \"...do I really want to risk leaving my vehicle here overnight?\" \n\nMy room was nice and spacious, and it had the sleep number bed that Juan L. mentioned in his review. Free high speed internet was a nice touch. Housekeeping must have been messing with me, taunting my OCD vulnerabilities-- 1 complimentary bottle of water, 1 face towel, 2 hand towels, and 3 bath towels. WTF??\n\nThe pools looked nice, with the faux boulder treatment, but strong chlorine smell kept me away. The gym looked decent, but was always closed by the time I got back to the hotel each day.\n\nThe potential part:\nFEZ is just a short walk to Central Avenue if you cut across the parking lot of the high rise office tower in front of the hotel. Right now, it seems a bit sketchy at night but worth the risk for some decent food. I expect this will be a bit better in the future.\n\nThe light rail (when finished) will open up access to a lot of the area. Right now, FEZ, Durant's, and Honey Bear bbq are among place I visited within walking distance, as is the Heard Museum and the Phoenix Public Library.\n\nI would visit again to see if the hotel (and the area) grows into its potential.