My nephew who lives in Madison LOVES this place so we keep going but I have to say that other than sitting outside, I don't get the appeal. The flavor options are incredibly boring- every time we go there it's just chocolate and vanilla and then a \"guest\" flavor (on Monday it was Espresso). The people who work there are not very friendly or welcoming and generally don't have a grasp of the English language. On top of it, I'm not at all clear what kind of ingredients are being used. If my raspberry shake was in any way natural, I'd be surprised. There were no seeds at all (usually a good sign of authenticity) and it tasted a bit chemical. Is the milk hormone-free? I don't know. That said, it's a cute little place that attracts people of all ages and on this most recent visit, we learned about K-9 Custard, which our dog absolutely devoured (it's $2.75, so make sure yours is hungry!). Anyway, I wish I could give more stars but I have to be truthful- I have had much tastier and interesting ice cream/gelato experiences than this custard stand offers.