Myself and a small group of friends have become regulars here.\n\nI've always had great service, with maybe 1 exception (a waitress I haven't seen in a long time...).\n\nWhat's the key? TALK to them. They're a great group and if you're friendly, they're friendly. Any good sushi bar I've been to is social. If you want quiet and intimate, go to one of the snotty overpriced Scottsdale restaurants.\n\nJade is about as good as they come. We've had such a blast with her - she's even taken sushi from our table and given it to others, which then got us all laughing and talking. And since it's all you can eat, so what?\n\nYes, there are rules, but every a-u-c-e sushi place has them. There isn't anything unreasonable and if you've been to any of the other ones (I can only think of 1 that is still around in that general west-valley area), it's one of the least restrictive. Trust me, you can get belly-busting full without breaking any rules.\n\nAs others have mentioned, there is an automatic gratuity. I'm also not a big fan of this practice, however, I justify it in my mind that you're not just tipping the server, you're tipping the sushi masters. I never leave without adding additional tip anyways, so it's a become a non-issue for me.\n\nGo to get stuffed, or go to try an assortment of different sushi without worrying about paying for something you don't like - it's all good.\n\nIf someone in your party doesn't like sushi, they have a regular menu that's pretty typical - teryaki chicken and the like. Enough that it shouldn't stop a non-fish eater from going (but who'd like those people anyways??? LOL!)