The Burger Company is a smart new contender in an up and coming area of Wesley Heights. They opened Monday April 5th to big crowds, mainly neighbors clamoring for a new restaurant to walk to especially to watch NCAA tourney finals on all their big screens. The space is a big open warehouse space with a sizeable bar.\n\nNow to the menu: they focus on burgers (duh blondie), but their mantra is fresh and affordable. We spoke with the owners and he put plainly \"If we don't nail a menu item in the next couple days it's off the menu. I only want to have things we excel at.\"  They really thought through all their menu choices such as choosing to only have a 5oz burger to keep it affordable (which to me is on the small side and you need another menu item). Affordable it is- a plain burger is only $4, and most of their specialty ones are $5 and $6 at most. You can add a patty for $1.50. I would prefer a choice to upgrade to a larger 7 or 8oz patty as a jumbo option- they grind their own meat there, so a thicker patty could offer a more rare option, but I get their mantra and in this economy I don't blame them. The beef was a little more lean than I expected it to be. They also offer a \"stuffed\" patty option which has American cheese in the middle. Other menu options include a marinated grilled chicken sandwich (I'll try that next time), some funny salads including a \"Man Salad\", and good wings. I recommend the hot honey BBQ flavor.  Once Pinky's Westside Grill opens across the street I bet they'll have some competition for their good fried pickles. We tried their sweet potato tater tots with cinnamon butter. The owner was undecided if that would remain on the menu. The sweet potato fries are actually waffle fries. Everything on the menu is reasonably priced, so if you want a $12 gourmet burger, go to Liberty. If you want a place you can go in your tattered tshirt to watch the game and not blow a wad of cash, come to the Burger Company. Service was apathetic at best, but hopefully that was opening jitters. The owners seem very open to feedback and were very friendly. I forgot to suggest adding a turkey burger. \n\nEvery day they'll have a $1.50 draft special and they have an extensive martini/cocktail list for a place like that. Wesley Heights will be glad to have a good neighborhood bar now. They have outdoor seating and plan a winter heated patio on the side as well.\nI think they'll do just fine. It's so close to uptown and SouthEnd I think it will work well. \n\nNo website yet, but they are on Facebook and you can find their menu on there.