As with most artisanal cheese shops I've been to, Fromagination is like a happy rustic wonderland. Major points for the rotating (random) assortment of \"small pieces,\" (\"orphans,\" as another reviewer pointed out) which are basically just the broken-off chunks from larger slices, priced at around a few bucks each. \n\nThe selection from local dairies is great (especially for tourists like me!) but despite the basically friendly service, I did feel a hint of annoyance from the cheesemongers when I asked my fifth or sixth question. Fromagination is clearly a popular destination for out-of-towners looking for the \"local experience,\" but the high volume foot-traffic seems to take its toll on the service. I have high expectations for artisanal shops -- Isn't personalized service a rudimentary characteristic of such places? --  \nbut it's possible I expect too much. Or it's possible I just visited on an \"off\" day. \n\nRegardless, I felt like I received a nice introduction to some of Wisconsin's prized cheeses, and loved the additional selection of carby accompaniments. Please, Lord, have Whole Foods carry Potter's Crackers at some point in the near future?