It was difficult to review this place, but I shall conclude prior to actually explaining why, by saying my experience here was rather mediocre.\n\nEarthy food market is very close to my flat in Causewayside, and I was surprised to find it (in a positive way). I love cafes/shops which serve ethical, delicious food. On first appearances, it reminded me of wholefoods market. What seems to have once been a garage is now rustic inside, the ground floor being the premises for the cafe, the upstairs an upmarket grocery store. \n\nI have been up to the shop upstairs on various occasions. The vegetable selection looks incredible, with plenty of delicious looking organic veggies on offer. The price tag is quite shocking though. I was tempted by the reduced miso paste, which cost \u00a33.90 reduced from around \u00a35. Good thing I didn't buy it. I found it at full price at the new leaf health food shop the next day, for \u00a32.99. The tofu here is also overly priced, as are just about all the products available. The only slightly cheaper thing I have found here are the lazy day vegan/gluten free tiffin and millionaire's shortbread, which are 30p cheaper than those found in Henderson's and Real foods. The fresh bakery products do look very impressive, and I would definitely try them if I could eat gluten. It's sad, as the shop has quite a bit of potential, I just feel that it loses it by exciting people with luxury range goods in a rustic setting and overcharging for them. In case you haven't noticed by my other reviews, I am quite conscious of sneaky marketing techniques. This place screams \"spend money here if you care about the environment and have class\". \n\nToday I tried out the cafe downstairs for the first time, but just for a coffee. The food on display looked very good, plenty of interesting salads with lots of Mediterranean and middle eastern flavours such as feta, marinated aubergines and fennel, but the prices were not that honest. The cakes looked good likewise, but the prices were unjustified. I guess the only justification is that people will spend money there, as many people think expensive equates to good quality, which I don't think is true. I ordered a soya cappuccino. It was \u00a32.75... I pay \u00a32.20 in Brew lab, which was pricy in itself, but more akin to standard British prices. The coffee arrived, it was pretty with coffee art on top, which one would expect from a place like this. It was nice enough, a bit strong, and a bit on the large size. No complaints really except for the price. The staff were friendly, the options numerous but really nothing really to write home about. I don't think I'll bother returning to the cafe, though I will use earthy as my lazy days supplier.