It's trendy, I'm not. It's hip, I once might have been. It's modern, I usually hate modern. But I LOVE the W. I'd probably usually say it's too loud, too dark, too pretentious, and the lobby/bar may be all of that. But the rooms are sublime. We stayed in a king room on the 8th floor, 814 to be exact. It was huge, and the bathroom is probably equal size as the bedroom with an open concept that makes the entire room seem like a massive studio. Furniture is plush and chic. Sitting chair as comfortable as they come as well as a very cozy bed. W has their own brand of mattresses. Bathroom included a walk in shower with rain fall shower head and room for the Montreal Canadiens starting five. Also includes a deep, long bath tub. The room is loaded with extras! Ipod dock with surround sound speakers, kaleidoscope, rubber ducky, beyond well equipped mini bar which even has souvenirs, tv bigger than most hotels. Location is close to everything in the old quarter. Subway stop directly across the street. The view looked over Victoria square but no noise could be heard from the busy area. The room is loaded with extras! Staff are the best at what they do. From the housekeepers to valets to concierge. I would say its probably not a good hotel for families or the elderly, but to say I enjoyed my stay would be an understatement.