Leave it to an overrated Madison establishment to wreck the un-wreckable: gourmet ice cream! How?? Try this. Keep the freezers at about 32\u00b0-for hard ice cream! \n\nWhen I've asked the staff to convey the message to management (hard ice cream is supposed to be frozen, not gooey! lickable, not slurp-able!) the staff have on two occasions gone into excuse mode. I didn't ask for an explanation, just that the message be delivered. So I'm delivering it now.\n\nOne thing I do have to say, the problem is consistent. The State Street location has this issue, as well. But I chalked that up to it being...State Street, where they can get away with mediocrity. I figured a neighborhood location would be better. But no. Not even in winter.\n\nOh and judging from the Chocolate Shoppe's obnoxious graphic design (did they actually pay somebody to create the visual disaster that is their in-store signage?), I suppose the lack of care shouldn't be surprising.\n\nTake a pint home, their upright cases seem to be running on full power. Unlike their hand-scooped \"ice\" cream. Or just go to Michaels, for some frozen custard of a proper softness.