It seems to me a strange decision to take your typical vietnamese restaurant and turn it into a not-so-typical vietnamese restaurant and then raise the prices, but not the quality. The old vietnamese restaurant that stood in the same place was typical and nothing to write home about. When I saw the new place pop up a couple years ago, I was intrigued but never thought to go there, being that there are at least 2 restaurants in that same plaza that I would much rather go to. But I had the urge to try it with a friend and I came out unimpressed. There are about 5-7 Vietnamese places within a 10 mile radius of this place and I find it strange that their prices are higher than all the rest. Their soup in pho wasnt especially good, though it was passable. Their rice dishes seemed to be on par with others but for the price you would expect more. The only redeeming thing about this place would be the more contemporary decor that you don't see in most other Vietnamese places. It was cleaner and from the table setup you could tell they are aiming for a higher echelon of clientele.  \n\nThe bottom line: The food was ok. The ambience was better than most. If you care about such things then this may be the place for you. As for me, I'd rather save a couple bucks, endure a nondescript dining area and go to one of the many places just minutes away.