Self-serve frozen yogurt seems to be this new crave that is all over the valley. Some places do it extremely well, and others are just plain mediocre, and soemtimes bad.\n\nLots of unique flavors here, however, my fiancee was a little upset that there was no red velvet. I just discovered moshi, and it is quite possibly the most amazing thing ever. Moshi is kind of like marshmallows, but as someone who only eats kosher I try to avoid eating marshmallows from outside. Moshi is an excellent substitute, and it really goes well with ANY yogurt flavor.\n\nThe one thing I have to comment on is the strawberries here which were very, very ripe. Most other places seem to just throw any kind of strawberries into their yogurt line, but Yogurtology happened to have some really good calories.\n\nIts a super clean store, and the decorations are definitely very unique. The only thing that keeps me from giving Yogurtology a 5-star is the price, at 45 cents an ounce its slightly more than the Yogurtland I'm used to near ASU campus.