This place is off to a bad start attitude wise. The bouncers (not all of them but most) treat you like some bum off the street.\nI have been around the Scottsdale nightlife scene for 7+ years, so I know lots of people including club owners, etc and a few calls and VIP and in is no problem, but that's not my style because personally I think VIP is cheesy and has mostly wanna be people. Can't tell you how many times I have walked out of VIP after being invited in. Would rather hang outside VIP any day.\n\nAnyway back to the \"W\". On the soft-opening they had in September I went to the \"W\". A few people gathered around the door and not super busy inside so I figured I would just wait. Well after the door guy letting in a million people, he would not let me in. Was not like I had a crowd with me, I was solo, and I was dressed very upscale. So before I left I asked him his name just for the record, small world and I give people only one chance. I went around the other entrance, I knew the door guy and was in. Walked around for 10 minutes saw all the people who go to these openings to be seen, ran into some people I knew and left. Nothing worse than hanging out in a room of fake \"worried about how the world views them\" people. All trying to emulate some sort of social status.\n\nThe prices seemed decent, Mondrian started charging $6 for a Bud Light then you add $1 for tip its $7. There is a difference between expensive and just plain gouging. I think \"W\" is still good on this area.\n\nA few weeks later went back and though there was no over the top scrutinizing at the door but it still had that bad unfriendly attitude.\nThe atmosphere around the pool is cool and the architecture is cool. So if your into that check it out but be ready for the \"Kent Dorfman's\" doormen deciding your fate if you can come in or not.\n\n\nI'll probably give the place another chance but right now it scores low.