Wicked has a wicked fine product, and a wicked cute website, and a wicked easy location, but they lack the wicked smart business sense that would have made me a regular customer. \n\nI stopped in on \"Free Mini Cupcake Day.\"  One would expect that on free mini cupcake day they would be doing everything they could to get you to eat a free mini cupcake, but no..... I asked about the free mini cupcakes, and the guy at the counter (who was very nice, not complaining about that at all) said that it was indeed, free mini cupcake day.  But he didn't get me a free mini cupcake.  \n\nWe chatted a bit, and I waited to see if there were actual free mini cupcakes, then another very nice person who I presume was the owner came out.  I asked about the mini cupcakes again.  \"why yes!\" he responded, \"it IS free mini cupcake day.\".... but no mini cupcake appeared.\n\nI decided that they really didn't want people to have their free mini cupcakes, so I  decided to get some answers to questions I had after looking at the website.  I have a family member in a nearby nursing home who is diabetic, and they have sugar free most everything.... but I was informed it is all special order.  Too bad, I would have bought a couple of sugar free anything for him if they had it.   I looked around and didn't see any cookies anywhere.  I would probably have taken half a dozen of the white chocolate macadamia cookies.  I would have given more stars if they were the kind of place where you can stop in and pick things up on a whim instead of ordering ahead.\n\nI decided to ask one more time about the free mini cupcakes, and they finally pulled a couple of them out of the back for me..... something with a ton of chocolate, and a vanilla creme brulee.  I don't remember the name of the chocolate one because although the flavor and the cake were REALLY good, the filling was extremely runny.  I wouldn't make those my top choice if I came back to buy cupcakes.  The vanilla creme brulee was a different thing though.  I would wade across a flooded greenbelt for those.  I would walk through fire for those..... OK, maybe not, but I will certainly take the time to order some of those in the future.\n\nHere's the thing..... If I had walked in the door and been greeted with a vanilla creme brulee mini cupcake right away..... if I had the chance to taste it there in the shop, I would probably have bought a few to take to work...  If I had taken a few to work I'm pretty sure that at least one of my friends would have stopped by on her way home to buy more. If my friend had taken some home, her son and all the high school trendies with too much expendable allowance would have found the place and probably made it a regular gift buying thing for their high school soap opera love offerings...    \n\nSoooooo....... I say Yay! for their wicked fine cupcakes, and Boo! for their wicked bad marketing sense.