I've stayed at probably 30-40 Starwood properties worldwide, but this was my first W experience.\n\nThis is a hotel aimed towards young people. It is trendy and hip, with three (yes, three) bars/lounges/clubs on the premises. At night you have to pretty much flash your key card to get past the velvet ropes and into the hotel. I'm young but wasn't in a clubbing mood the weekend I visited so I didn't get to explore the on-location nightlife. Probably not the best for a family vacation.\n\nLocation: Very good. Walking distance to both downtown and Old Montreal.\n\nConcierge: Fantastic, super helpful, and willing to take extra time to make sure your dinner reservation/itinerary is perfect.\n\nRooms: Very hip and trendy, but not as \"functional\" as I would have hoped. Like I said, the layout is quite modern and as the W is known for, the lighting is quite \"mood-lighting-esque\" and loungey. The design is nice and romantic. Downsides: Things just don't work as well as they look. The shower is massive and has one of those overhead rain-shower heads 10 feet up. It looks nice but the shower pressure is weak and forget about decently washing anything but your hair and shoulders. \n\nThe bathroom is open to the bedroom area with only a blue shower-curtain type thing to separate the two. The same teal shower-curtain-esque curtain is used for the windows. Kind of weird.\n\nThe iPod dock does not work. It did not have all the cables required. \n\nSo while the design is nice, it is not as functional as I would have liked. All in all, a good location that gave me the platinum upgrade. Next time I visit Montreal, I'll probably explore some of the other properties.