I went here excited by the prospect of mixing alcohol and ice cream, the perfect combo!  We braved the downtown Scottsdale crowds and lack of parking on a Saturday night just so we could try the ice cream here.  I asked the attendant which rum based ice cream he'd recommend, which was the strawberry amaretto rum.  It sounded delicious, so I decided to go with the recommendation and get a scoop to go.  Eating it in the car on the way back home, the more I ate, the more the ice cream tasted like cherry.  On second thought, I didn't taste any amaretto or rum in the ice cream either.  I couldn't taste any alcohol in the ice cream.  Then, I came to the realization that I was given a scoop of what tasted like cherry cheesecake ice cream, non-alcoholic, not strawberry amaretto rum, even though it was labeled as such.  Disappointed, it tasted OK, but I'm not a fan of cherry cheesecake in general, and I was wanting a signature alcoholic ice cream dessert.  So due to mislabeling, I'm going to have to dock a lot of stars.