Cheap. Not inexpensive, cheap. There's a difference. Aldi works very hard to cut prices, well below even the local Wal-Mart's everyday low prices.\n\nAldi is different than the usual American supermarket style. There are only a few aisles in the store and Aldi typically doesn't carry more than one or two brands of any particular product and you probably won't recognize the names on the labels (GT Cola? Contessa canned veggies?). If you have a specific shopping list, you're going to be leaving without a good number of items, but the ones they do have are very well priced. I'd have to guess at least 20% less than Wal-Mart.\n\nWhen you're headed to Aldi, it has to be pretty well planned. Bring your own bags because they don't have any. You can usually find a couple of cardboard boxes in the shelves if you forget bags. Even the shopping carts aren't \"free\" - because they want a 25 cent deposit and it's returned when you return the cart. As far as paying for your goodies, they do not accept credit cards or checks - cash or debit only because credit cards cost money!\n\nWould I shop again at Aldi? Maybe. Sometimes it's worth spending more when you shop at Harris Teeter (or even Wal-Mart) because you get a lot more convenience and choice.