I didn't find out about this particular chain until I moved to Las Vegas 1.5 years ago.  Even then, I was hesitant to try it.  When I did go, I was pleasantly surprised.  This is the first one I've been to, and since then I've checked out about 4-5 others (generally the same selection, but not all the time).\n\nPros:\n-coupons (the email ones are better than the circulars, but a discount is generally better than no discount, right?)\n-discounted items (the items that aren't sold by the \"display until date\") vary by day and are generally a good buy--few exceptions, though\n-the staff is always courteous and helpful\n-always quite clean and generally have samples \n-easy to navigate around the aisles and the store (not very hard to find what you're looking for)\n-they carry PURE PROTEIN products (I've had problems trying to find the cans, but they have 3 different varieties here)\n\nCons:\n-lack of variety with some of the pre-made entrees (I realize that this is hard to do, given that they make the entrees fresh and ship them for distribution, but it's still an issue for me)\n-semi-limited selection of items (they have the basics, but not everything)\n-some of the produce that I've purchased here (full price) has gone bad a bit quicker in comparison to other places\n\nIn my opinion, Fresh and Easy is giving Whole Foods, Trader Joe's, and Sunflower Market (to name a few) some competition, though. \n\nI like the concept and all that Fresh and Easy is trying for, and it's too bad that they had to close down some of the locations.  When they did have to close down the other stores, I was able to get a bunch of $5 off $20 coupons (expiring November and December of 2010).  Now that was reason enough to check it out.\n\nAll in all, I enjoy shopping here, but I do realize that I can't buy everything that I need when I shop at Fresh and Easy.