[Android Software Development] Avid Droidery:
It has been brought to my attention that many android application developers have no idea how to properly class their applications by name. Here we will review a few common terms specific to this context.

Here is a list of terms in no specific order which we will review in this document.

Free

Lite / Basic

Standard

Advanced

Proffesional

Premium

Trial

Demonstration

Firstly let me start by saying that the word 'free' should never be in an application title. There are exceptions to this rule. For example a video game might have the word free in its title, such as 'free world defenders.' It should be clear to the developer that the word 'free' should not be used in an application title in reference to the cost of ownership. In practice this is at best unprofessional and untidy.

It may seem to the beginning developer that this would add clarity and destinction to a specific release of an application but this is an unnecessary clarification as most applications are already classified by price categories. At best all the developer has achieved is lengthening the title of the application and flagged it as possibly unworthy of usage. Most people don't expect to get much of anything for free. Keep this in mind when you develop your freeware applications.

I have also found that many developers have taken the word 'professional' entirely out of context. Instead of providing an example just yet, let us explore what the word professional actually means.

pro·fes·sion·al adj.

1.

a. Of, relating to, engaged in, or

suitable for a profession: lawyers,

doctors, and other professional

people.

b. Conforming to the standards of a

profession: professional behavior.

2. Engaging in a given activity as a

source of livelihood or as a career: a

professional writer.

Let's apply this definition in the context of software applications. Joe is a blogger. He blogs all day about his life. In fact there is almost nothing that Joe would not blog about. Joe decides that he could get more blogging done if he could quickly post his thoughts from his mobile. Joe goes to the market and he finds three things: Blogger Free, Captain's Blog, and Blogger Professional.

Joe thinks for a second... He decides right off the bat that he is no ordinary blogger and that he does not want deal with advertisements, so he overlooks Blogger Free without hesitation. Joe thinks that Captain's Blog sounds interesting. He decides to look it over because Blogger Professional sounds like it may have more features than he is really interested in. Joe is happy with Captain's Blog, and it is the first thing he blogs about saying: "I'mma live happily ever after!"

The term 'professional' implies that your application will employ features useful to the individual who requires industry standard adherence to specific guidelines laws, regulations, or operating procedures. Users in this market will have certain expectations. It is important that whenever you use the tagline 'Professional' that you have done your research and tested your product in the field with real professionals.

Usually products that employ groundbreaking features or features that can't be found anywhere else attempt to call themselves professional, but as stated before this term is at best reserved for industry professionals who require specific functionality. The proper tag for this kind of application is 'advanced.' Because it provides advanced functionality.

Some applications are so prolific that they require two tags such as 'professional advanced' or 'professional basic.' Yes, there is a 'professional standard' (no pun intended) as well as many other combinations. use whatever makes sense. I call these titles of prestige.

The term 'standard' implies, that an application meets or sets "the bar" by which applications that perform similar functions must reach to begin to consider themselves competition. It also implies that there is more to come or more to be had from this application and it's descendants or even its competition.

The term 'basic' or 'lite' is essentially the same as the term 'standard' but basic/lite implies the bare minimum required to achieve an acceptable effect. Usually this is an application with reduced functionality in order to meet a restriction on cost, time space, or otherwise.

The term 'premium' implies that your software is giving the best functionality there is, or the best functionality that it has to offer. this term should not be used lightly by any developer who wants to be taken seriously in the world of software engineering.

Trialware implies that an application has either full or limited features on the basis of time or functionality. Trialware is not freeware and should never display advertisements for anything other than itself. It is a platform for you to exhibit your product and the main idea is to sell YOUR full product. This is when you call your product a 'Trial.'

The difference between a trial and a demonstration may seem vague but it is not so. It should suffice to say that a 'trial' can be upgraded or unlocked, and a 'demonstration' can be replaced or succeeded with the final product. A demonstration may also have advertisements for other programs or services offered by the developer or its affiliates.

If you like this paper let me know! This is my first draft. Feel free to comment constructively and chat amongst yourselves with proper regard to the topic.

- Posted via mobile