[Huawei Developers] Mike-mei:
Recently, Analytics Kit 6.9.0 was released, providing all-new support for the exploration capability. This capability allows you to flexibly configure analysis models and preview analysis reports in real time, for greater and more accessible data insights.

The exploration capability provides three advanced analysis models: funnel analysis, event attribution analysis, and session path analysis. You can immediately view a report after it has been generated and configured, which is much more responsive. Thanks to low-latency and responsive data analysis, you can discover user churns at key conversion steps and links in time, thereby making optimization policies quickly to improve operations efficiency.

I. Funnel analysis: intuitively analyzes the user churn rate in each service step, helping achieve continuous and effective user growth.

By creating funnel analysis for key service processes, you can intuitively analyze and locate service steps with a low conversion rate. High responsiveness and fine-grained conversion cycles help you quickly find service steps with a high user churn rate.

Funnel analysis on the exploration page inherits the original funnel analysis models and allows you to customize conversion cycles by minute, hour, and day, in addition to the original calendar day and session conversion cycles. For example, at the beginning of an e-commerce sales event, you may be more concerned about user conversion in the first several hours or even minutes. In this case, you can customize the conversion cycle to flexibly adjust and view analysis reports in real time, helping analyze user conversion and optimize the event without delay.

View attachment 5792403

* Funnel analysis report (for reference only)

Note that the original funnel analysis menu will be removed and your historical funnel analysis reports will be migrated to the exploration page.

II. Attribution analysis: precisely analyzes contribution distribution of each conversion, helping you optimize resource allocation.

Attribution analysis on the exploration page also inherits the original event attribution analysis models. You can flexibly customize target conversion events and to-be-attributed events, as well as select a more suitable attribution model.

For example, when a promotion activity is released, you can usually notify users of the activity information through push messages and in-app popup messages, with the aim of improving user payment conversion. In this case, you can use event attribution analysis to evaluate the conversion contribution of different marketing policies. To do so, you can create an event attribution analysis report with the payment completion event as the target conversion event and the in-app popup message tap event and push message tap event as the to-be-attributed events. With this report, you can view how different marketing policies contribute to product purchases, and thereby optimize your marketing budget allocation.

View attachment 5792405

* Attribution analysis report (for reference only)

Note that the original event attribution analysis menu will be removed. You can view historical event attribution analysis reports on the exploration page.

III. Session path analysis: analyzes user behavior in your app for devising operations methods and optimizing products.

Unlike original session path analysis, session path analysis on the exploration page allows you to select target events and pages to be analyzed, and the event-level path supports customization of the start and end events.

Session path exploration is more specific and focuses on dealing with complex session paths of users in your app. By filtering key events, you can quickly identify session paths with a shorter conversion cycle and those that comply with users' habits, providing you with ideas and direction for optimizing products.

View attachment 5792409

* Session path analysis report (for reference only)

HUAWEI Analytics is a one-stop user behavior analysis platform that presets extensive analysis models and provides more flexible data exploration, meeting more refined operations requirements and creating a superior data operations experience.

To learn more about the exploration capability, visit our official website or check the Analytics Kit development guide.