[Huawei Developers] Mike-mei:
Nowadays, lots of developers choose to buy traffic to help quickly expand their user base. However, as traffic increases, game developers usually need to continuously open additional game servers in new service regions to accommodate the influx of new users. How to retain players for a long time and improve player spending are especially important for game developers. When analyzing the performance of in-game activities and player data, you may encounter the following problems:

How to comparatively analyze performance of players on different servers?

How to effectively evaluate the continuous attractiveness of new servers to players?

Do cost-effective incentives of new servers effectively increase the ARPU?

...

With the release of HMS Core Analytics Kit 6.8.0, game indicator interpretation and event tracking from more dimensions are now available. Version 6.8.0 also adds support for service region analysis to help developers gain more in-depth insights into the behavior of their game's users.

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From Out-of-the-Box Event Tracking to Core Indicator Interpretation and In-depth User Behavior Analysis

In the game industry, pain points such as incomplete data collection and lack of mining capabilities are always near the top of the list of technical difficulties for vendors who elect to build data middle platforms on their own. To meet the refined operations requirements of more game categories, HMS Core Analytics Kit provides a new general game industry report, in addition to the existing industry reports, such as the trading card game industry report and MMO game industry report. This new report provides a complete list of game indicators along with corresponding event tracking templates and sample code, helping you understand the core performance data of your games at a glance.

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* Data in the above figure is for reference only.

You can use out-of-the-box sample code and flexibly choose between shortcut methods such as code replication and visual event tracking to complete data collection. After data is successfully reported, the game industry report will present dashboards showing various types of data analysis, such as payment analysis, player analysis, and service region analysis, providing you with a one-stop platform that provides everything from event tracking to data interpretation.

View attachment 5750951Event tracking template for general games
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Perform Service Region Analysis to Further Evaluate Player Performance on Different Servers

Opening new servers for a game can relieve pressure on existing ones and has increasingly become a powerful tool for improving user retention and spending. Players are attracted to new servers due to factors such as more balanced gameplay and better opportunities for earning rewards. As a result of this, game data processing and analysis has become increasingly more complex, and game developers need to analyze the behavior of the same player on different servers.

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* Data in the above figure is for reference only.

Service region analysis in the game industry report of HMS Core Analytics Kit can help developers analyze players on a server from the new user, revisit user, and inter-service-region user dimensions. For example, if a player is active on other servers in the last 14 days and creates a role on the current server, the current server will consider the player as an inter-service-region user instead of a pure new user.

Service region analysis consists of player analysis, payment analysis, LTV7 analysis, and retention analysis, and helps you perform in-depth analysis of player performance on different servers. By comparing the performance of different servers from the four aforementioned dimensions, you can make better-informed decisions on when to open new servers or merge existing ones.

View attachment 5750959

* Data in the above figure is for reference only.

Note that service region analysis depends on events in the event tracking solution. In addition, you also need to report the cur_server and pre_server user attributes. You can complete relevant settings and configurations by following instructions here.

To learn more about the general game industry report in HMS Core Analytics Kit 6.8.0, please refer to the development guide on our official website.

You can also click here to try our demo for free, or visit the official website of Analytics Kit to access the development documents for Android, iOS, Web, Quick Apps, HarmonyOS, WeChat Mini-Programs, and Quick Games.