[Huawei Developers] Vivi Jiang:
For a business to grow, it must be capable of fine-grained and multi-dimensional user analysis, facing the popularity of precise operations. HMS Core Analytics Kit, which has been dedicated to exploring industry pain points and meeting service requirements, can do that. Recently, it released the 6.6.0 version, further expanding its scope of data analysis.

Here's what's new:

Updated Audience analysis, for even deeper user profile insight.

Added the function of saving churned users as an audience to Retention analysis, contributing to the multi-dimensional analysis on abnormal user churn, and boosting timely user retention with the help of targeted strategies.

Added the Page access in each time segment report to Page analysis, making users' usage preferences even clearer.

Added the function of sending back day 1, day 3, and day 7 retention data to HUAWEI Ads along with conversion events, to help you evaluate ad placement.

1. Updated Audience analysis to Audience insight, and added the User profiling report, for deep knowledge of users

In the new version, the Audience analysis menu is changed to Audience insight, which is broken down into the User grouping and User profiling submenus. User grouping contains the audience list and the audience creation function, while User profiling displays audience details. What's more, User profiling has added the Audience profiling module, which presents basic information about the selected audience through indicators like consumption in last 7 days, so that you can make a practical operations plan.

View attachment 5669571

* This data is from a test environment and is for reference only.​

2. Saving churned users as an audience in a click to enhance winback efficiency

Winning back users is vital to any business and this can be even more achievable thanks to clear churn analysis, which helps boost winback efficiency with less effort. In Analytics Kit 6.6.0, we have updated the retention analysis model and added the saving churned users function. This allows you to analyze the behavior features of churned users, and what's more, by combining this function with the audience insight function, you can customize differentiated and targeted operations strategies to win back users effectively.

View attachment 5669573

* This data is from a test environment and is for reference only.​

3. Displaying users' preferences for page access time segments, to pinpoint the best opportunity for operations

An abundance of different app types and page functions inevitably leads to varying user preferences for access time segments, making selecting the proper time segments to push content complicated. Fortunately, with Page analysis, you can view the access time segment distribution of different pages. By comparing the number of accesses and users in different time segments, you can fully understand users' product usage preferences and seize proper operations opportunities.

View attachment 5669575

* This data is from a test environment and is for reference only.
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4. Evaluating ad placement effects through detailed user loyalty indicators

Analytics Kit can send back conversion events, which provides data support for ad effect evaluation and placement strategy adjustment. In the new version, this function has been updated to send back day 1, day 3, and day 7 retention data along with conversion events, helping you better evaluate user loyalty. By using this retention data, you can further evaluate whether the user groups you advertise to are your target users and whether they are loyal, and adjust ad placement to improve the ROI.

Moreover, Analysis Kit 6.6.0 has also optimized functions like Event analysis and Project overview. To learn more about the updates, refer to the version change history. For more details, click here to visit our official website.