[Huawei Developers] Jack Wu Shenzhen:
In 2021, HMS Core Analytics Kit experienced 9 iterations, and released 11 new event tracking templates with related analysis reports, as well as paid traffic, channel, and uninstallation analysis models, helping developers a lot in growing users with convenient data analysis. The 6.4.0 version, released this year, delivers even more functions.

Here's what's new:

Released SDKs for new platforms (such as for quick games), enabling you to analyze data from more platforms.

Added the deletion and batch deletion functions to data export tasks for fast and efficient data export.

Released the server Python SDK and Node.js SDK for quick API use.

Added the function of sending back quick app conversion events for targeted ad placement.

Optimized analysis models such as real-time overview and page analysis for a better user interaction experience.

1. SDKs for New Platforms, to Comprehensively Analyze User Data on More Platforms

Following the release of SDKs for platforms such as quick apps and WeChat mini-programs, we added SDKs for new platforms like quick games in the new version. With simple integration, you can gain in-depth insights into the in-app journey of your users.

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2. Streamlined Data Export Page, Displaying Key Tasks Clearly

The data export function enables you to download event data so that you can import data into your own analysis system to perform your analysis. As you may need to carry out multiple export tasks at once, we have improved the data export list, to allow you to quickly search and find tasks. Now, you can filter and name tasks, as well as delete, or even batch delete, historical export tasks that you no longer need.

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3. Python SDK and Node.js SDK, for More Choices to Use APIs

In addition to the SDKs for new platforms, the release of the Python SDK and Node.js SDK on the server side gives you more choices when using APIs. By integrating the server SDKs, you can use APIs easily and conveniently.

4. Sending Back Quick App Conversion Events for Optimal Ad Placement

As the cost of acquiring traffic increases, more and more advertisers hope to obtain high-quality user conversion through precise ad placement. The new version allows quick app conversion events to be sent back at low costs. On HUAWEI Analytics, you can configure conversion events that need to be sent back to HUAWEI Ads, such as app launch, registration, adding products to the shopping cart, making payment, retaining, re-purchasing, rating, sharing, and searching, to optimize the ad placement.

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5. Improved Analysis Models for a Better User Interaction Experience

To improve user experience, we have optimized some analysis models to improve usability and display. For example, we have added the page grouping function to page management, allowing you to manage pages on the same tab page by page groups. We have also optimized real-time overview by adjusting the sequence of the selection boxes and supporting fuzzy search to quickly identify target users. Meanwhile, the layout of the attribute distribution card has also undergone improvements.

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Moreover, we have changed the former Session path analysis page to the Event path page, and combined it with the Page path analysis page to a new Session path analysis page. We have also added the OS attribute to the filter criteria, which enables you to perform comparison analysis based on different OS versions.

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* This data is from a test environment and is for reference only.

To learn more about the updates, refer to the version change history. Click here to get the free trial for the demo, or visit our official website to access the development documents for Android, iOS, Web, Quick Apps, HarmonyOS, WeChat Mini-Programs, and Quick Games.