[Android Apps and Games] MySkazka:
Introducing Myskazka, an educational fairy tale service for preschool children. The service contains educational, educational, and therapeutic fairy tales with personal variables. These are stories available to the user both in text form and in the format of audio tales. The mission of the project is to make life easier for parents and make their children happier.

According to experts, more than 90% of psychological problems come from childhood, which is why it is so important to address them as they arise. However, most parents simply don't have the time or moral strength to pay enough attention to them because of their daily routines and busy schedules at work. Often children simply "go headfirst" into gadgets, which the child wastes time on. At the same time, all parents are looking for a service that would simultaneously educate, help the child solve their problems, and allow them to spend their leisure time in a meaningful way. All of this is combined in the service MySkazka, in which you can spend time with a gadget really useful, reading or listening to stories. Psychologists have proven that reading a personalized fairy tale to a child increases the ability to adapt to the adult world and helps quickly resolve difficult situations, as well as foster the child's correct attitude towards life. Thanks to fairy tales, tolerance for others and acceptance of oneself are fostered, and a feeling of comfort and safety is created.

In this article, we want to talk about the service, as well as about the technology we used in our work. Here is what the service's founder Ivan Glushkov says about creating MySkazka: "The idea actually lay on the surface, since almost all small children ask their parents to tell them a story about themselves. I myself remember being told a fairy tale about Vanya as a child.Perhaps these fond memories gave me the idea of creating just such a service.”

When we thought about a problem, we asked ourselves: Who are we going to make the app for? What problem will we solve? And we realized that our target audience is moms and dads who want the best for their children, but don't always know how to explain something to a child or help him. That's where we come in handy, storytellers. Children can't stand lectures and moralizing, but they listen to fairy tales with pleasure.

Of course, fairy tale therapy has special conditions when working with children: the child has to clearly distinguish a fairy tale from reality. As a rule, this skill is formed in a child by the age of 3-4, which is why our fairy tales are aimed at children from the age of 3. In each case, it is important to take into account the individual features of the child's mental development, but one thing is certain: if you work through a problem in childhood with the help of story therapy, there is a good chance that he or she will not encounter a similar situation later on in adulthood.

Next, we began to study the market and competitors - this niche turned out to be quite spacious, the competitors could be counted on the fingers. Most of the competitors:

uses 1-2 variables in stories;

No animation;

No voiceover.

And no wonder: can you imagine how to voice a story with about 6 variables? And how about "favorite toy," "favorite food," and "the present the child wants"? So we thought about this, coming to the conclusion that our fairy tales will be voiced not by a professional speaker, but by a neural network. We chose a company that uses complex neural network models for continuous generation of speech audio signal, deep syntactic and lexical analysis of the text, modeling of intonation and breathing - all this allows to achieve smoothness and expressiveness of artificial speech.

In addition, we added personalization and animation to the voiceover of each tale, and we ended up with unique tales for kids with lots of variables.

We have sorted out the technology and the implementation, the main thing that remains is the content, on which our whole startup will be built. Since the main motive of our app is storytelling, we turned to professional playwrights with a psychological background, whom we managed to find and get interested in the plot of the tales.

Then we started looking for illustrators, because how can a fairy tale exist without colorful pictures? When the project started, we looked at over 500 illustrators-all of them cool in their own way-but it turned out that drawing for children is a special skill. It was imperative that children, and not just adults, like the pictures. In the end, half of them made it to the test assignment, from which it was possible to form a team of 10 illustrators.

What else? We're making a fairy tale in web format, so why not bring it to life? After all, it's easy: we take the layout, prepare it in layers, and animate it. Bingo: the colorful cartoon is ready!

As a result, we ended up with a colorful service that allows us to get rid of children's basic fears and solve some of their problems: fear of the dark and unwillingness to sleep in their crib, difficulties in communicating with their peers and many others. The characters in fairy tales are usually already familiar to children from other fairy tales and cartoons, so they elicit a positive reaction. Most importantly, it really works, because the most important "testers" of our product are the children of our team members! Yes, we make the product for their children as well. )

We already have our own loyal audience, an application in the Appstore, Google Play, and Huawey AppGallery.

MySkazka is proud to partner with charitable foundations and actively participates in the social life of society. By the way, one of the tales on the service is devoted to the problem of tolerance and acceptance by society of children with special developmental needs. It is called "Zebra without stripes," and we highly recommend that every child read it, because it helps us understand that each of us is special and not like the other.

Now MySkazka is the first service that plays audio tales by synthesizing speech based on neural networks. There are many audio tales on the market, but among them MySkazka is the first project that creates personal audio tales, not audio tales voiced in advance by the narrator without reference to a particular child. The solution implemented in the service allows for the real-time voicing of a fairy tale with personal variables specified by the user. In addition, each tale is animated, so it is perceived by the child as a colorful cartoon. All this increases the effect of the fairy tale and adds emotion to the reading!

And this is far from the limit! MySkazka has enormous potential: we want to make hundreds, thousands of useful fairy tales that will help parents solve certain children's problems. Our plans include cooperation with Disney and Greenpeace, as well as with many others whose mission is to help the world and the child. Together, let's raise a spiritually stable and harmonious generation of children!

We will be waiting for your feedback about the service! Feedback, suggestions for cooperation and recommendations you can send to the mail: support@myskazka.com

Link app https://taplink.cc/my___skazka