[Huawei Developers] Jack Wu Shenzhen:
Have you ever encountered the following problems when serving ads:

You allocate a large ad budget but you don't know how well your ads are performing and whether you're getting the most out of your ad spend.

You don't know what valuable actions users take when they view your ads.

You don't know whether ad serving policies such as the ad serving channel and ad type need to be adjusted.

To resolve the aforementioned problems, you'll need to track your ad conversion.

What is ad conversion tracking?

Conversion tracking is a critical part of serving ads. It is a process of reporting important conversion information (such as OAID, timestamp, conversion action, and action parameters) that advertisers care about to the ads analytics platform in order to generate reports. These reports help you quantify the performance of your ads and track the quantity and quality of users acquired by different platforms and ad types, and their corresponding conversion effects, thus helping you find ways to improve how you serve ads.

For example, when using HUAWEI Ads to serve ads, you can use HUAWEI Dynamic Tag Manager (DTM) to set conversion tracking to track ad conversion channels and analyze conversion effects with ease.

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DTM is a tag manager system (TMS) that allows you to dynamically update tracking tags on a web-based UI to track specific events and report data to analytics platforms and ad attribution platforms. Visual event tracking in DTM is now the tool of choice for HUAWEI Ads web advertisers to track conversions on web pages.

Once you have integrated the DTM JavaScript code snippet or SDK into your app, simply configure a tracking code snippet for your web pages to collect conversion information. DTM has the following advantages when used for conversion tracking:

Fast setup: Getting DTM up and running is quick and easy: simply configure rules and add visual events to be tracked on the DTM web portal to quickly obtain data. This greatly shortens the configuration time compared with the traditional method of configuring tracking code for web pages.

High flexibility: If you need to adjust the ad serving policy or data to be collected after serving ads, all you need to do is to add related conditions on the tag management page on the DTM portal, which is more flexible and convenient because you don't need to repeat complex tracking code configuration or release an app update.

Multi-platform tracking: DTM supports conversion tracking for apps across different platforms, such as the Android and web platforms.

To configure HUAWEI Ads conversion tracking using DTM, perform the following operations. (Conversion tracking for web pages is used as an example.)

Obtain the tracking code snippet on the DTM portal and embed the code snippet into the pages to be promoted.

1. Create a conversion in HUAWEI Ads.

2. Configure conversion events in DTM and send them to HUAWEI Ads.

3. The procedure is as follows:

(You can click here to view the detailed procedure. Note that if the registration place of your ad account is in China, you need to submit a ticket online to apply to be added to the trustlist before using conversion tracking.)

A. Sign in to AppGallery Connect, obtain the tracking code snippet on the DTM portal, and embed the code snippet into the pages to be promoted.

a. In AppGallery Connect, click My projects and then Add project, enter a project name, and click OK. Then, click Add app, set Platform to Web and enter an app name, and click OK.

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b. Go to Grow > Dynamic Tag Manager, click Enable Dynamic Tag Manager, enter a configuration name and URL to be promoted, and click OK. On the Install web page tracking tag page displayed, copy the code snippet and embed it into all pages to be promoted (including those on mobile phones). The code snippet needs to be embedded only once and will be valid permanently.

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B. Create a conversion in HUAWEI Ads.

a. Sign in to HUAWEI Ads, go to Tools > Delivery assistance > Conversion tracking, click New conversion, select Lead tracking and then DTM, and click Continue. Set conversion information, such as Conversion actions, Conversion name, and Click attribution window.

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b. Click Next. A conversion is created and its ID is generated. Record the conversion ID because it will be used for tag configuration in DTM later.

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c. Configure conversion events in DTM and send them to HUAWEI Ads.

Sign in to AppGallery Connect, go to Grow > Dynamic Tag Manager, and create variables, conditions, and tags to generate a configuration or quickly complete configuration by adding visual events.

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After completing configuration, you can release a configuration version for conversion tracking. Then, you can view related conversion events and data in a report in HUAWEI Ads.

In summary, DTM makes ad conversion tracking more efficient. In addition, DTM can be used for anti-fraud analysis and operations efficiency improvement. If you have any questions or would like to know more about the service, feel free to leave a message below.

To learn more about DTM, please visit:

>> DTM official website

>> DTM development guide

>> DTM codelab

If you have any questions, please submit a ticket online.