[Huawei Developers] Jack Wu Shenzhen:
As exercise and health apps have become mainstays, home-based workouts have also become the norm.

However, the sheer number of workout apps in the market has led to fierce competition, which places high requirements for user retention and conversion. To help you fine-tune your operations based on user behavior, Analytics Kit 6.3.0 comes with newly-released exercise and health industry reports that provide in-depth insight on user behavior, which can prove invaluable for optimizing marketing strategies, via data overview, payment analysis, behavior analysis, and community and after-sales information.

1. Overview of Core Indicators

Data overview displays basic user data such as the numbers of total users, new users, active users, and paying users. Clicking Add filter, you can view these data by platform, app name, user attribute, and audience.

*For reference only

2. Payment Analysis, Helping You Monitor Member Payments and Course Sales

Membership operations and payment conversion are also key components of operations. On the Payment analysis tab page, you'll be able to get a clear sense of member payments and course sales via indicators such as the number of new paying members, revenue from paying members, percentage of users who pay for membership, course revenue, and top 10 courses.

*For reference only

*For reference only

3. Behavior Analysis, Allowing You to Quantitatively and Scientifically Analyze Data Indicators

How do we evaluate the contribution rate of each ad slot or determine which products in the app are most popular? How about the effects of each promotion activity? The Behavior analysis tab page answers these questions as it presents the number of ad slot clicks, completion rate of activity goals, number of activity sharings, as well as data related to course analysis and activity conversion analysis. For example, you can view the contribution rate of each ad slot to determine the amount of traffic they attract, and then optimize the allocation of resources accordingly.

*For reference only

*For reference only

4. Community and After-Sales Analysis, Boosting Your User Stickiness via Feedback

Community and after-sales analysis displays user performance based on the following data: the numbers of active users in the community and in each section, sections that new posts belong to, post sharing channels, and the average number of times each user contacts customer service. This is enormously helpful, since the community and after-sales modules are frequently used by users, and community contents and posts also effectively reflect user retention. For example, through the number of active users in each section, you can determine which sections are most active, and then ramp up promotions there, or recommend these sections on the home page to boost user stickiness.

*For reference only

Last but not least, based on the event tracking templates for the exercise and health industry, you can improve the quality of data collection and the efficiency of event tracking to implement the industry's digital and intelligent transformation.

To learn more, click here to get the free trial for the demo, or visit our official website to access the development documents for Android, iOS, Web, and Quick App.