[Huawei Developers] Jack Wu Shenzhen:
The real estate industry is a prime example of a service sector that has rapidly digitalized in recent years, in order to meet the needs of a robust market and soaring customer base.

This phenomenon has not gone unnoticed by Analytics Kit, which offers special reports and event tracking templates for house rental and purchase apps in its 6.2.0 version. These reports and templates focus on attributes and behavior of users when they're viewing housing listings online. This makes the kit ideal for housing service platforms that hope to pique user interest in housing listings, and streamline the rental/purchasing process.

1. Data Overview: A Glimpse at the Whole Picture

The Data overview report shows you the overall status of your app, including the number of new users yesterday, number of active users yesterday, and the average usage duration yesterday.

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* Report example

The report also offers a filter function, allowing for further analysis on user changes. Let's take city-based data as an example. Real estate purchasing policies in different cities directly affect users' needs for buying houses. You can select cities in the filter to compare differences in user growth trends, making it easy to assess the effects of policy and economic conditions on behavior.

2. User Analysis: In-depth Data Display

The User analysis report details every aspect of how users interact with your app, with data like distribution of active users, sign-in time segments of active users, average usage duration per user, and how users are retained. This in turn, can help your operations team allocate resources in a more efficient way.

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* Report example

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* Report example

3. House Data, for Seamless Resource Allocation

One of the major drivers of user growth in the online housing market is the access to premium data. In order to close house rental or purchase deals, housing service platforms need to ensure that their users can find houses of interest quickly and conveniently.

The House data report offers key data on the number of views on the new house pages, number of views on the pre-owned house pages, number of views on the rental house pages, preferences for house layouts, and preferences for housing prices. Armed with such information, housing platforms can send out reasonable messages that appeal to their users. The report page also makes it easy to compare how users in different regions approach housing, which can help with crafting targeted sales strategies. Offline real estate agents can also benefit from this data, as they can better understand their customers' housing preferences, thereby streamlining the process for closing a deal.

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* Report example

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* Report example

Out-of-the-Box Templates

To help developers configure event tracking more efficiently, Analytics Kit also provides tracking templates for each of the three reports mentioned above. These templates are all ready-to-use: To check these reports, simply configure event tracking by using the events and parameters available in the templates.

Tracking configuration can be done either via coding or adding visual events. By easing integration and event tracking configuration, verification, and management, Analytics Kit boosts the efficiency and accuracy of event tracking.

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* Template example

As house rental and purchases are not common user transactions, closing deals online is dependent on a continually active user base. In order to better engage with users, you can depend on the analytical models in Analytics Kit, which cover every facet of the experience.

For example, we can combine knowledge about user housing views with the audience analysis model to engage with specific audiences in different ways. For users who have a rigid demand for housing and are interested in two-bedroom apartments, you can send them messages about cost-effective housing in convenient locations. Or alternatively, for users who have stringent requirements for a comfortable living experience, you can notify them about smart and well-furnished living spaces.

That's all for the introduction to the house rental and purchase reports that are available in Analytics Kit 6.2.0. To learn more, click here to get the free trial for the demo, or visit our official website to access the development documents for Android, iOS, Web, and Quick App.