[Huawei Developers] Jack Wu Shenzhen:
The shift from acquiring new users to retaining existing users in the automotive industry means that automakers need to innovate their brands and improve their relationship with users, to boost growth and realize their digitalization strategies.

By aligning with this shift, Analytics Kit 6.2.0 has just recently provided reports, event tracking templates, and sample code for the automotive industry. The kit provides reports covering vehicle services, vehicle sales, and community and after-sales, offering an array of industry-wide data. With this data, companies in this industry can enhance user experience and stay competitive.

Indicator-Laden Reports, for Better Operations

1. Data Overview: Offers Key Operations Indicators

The Data overview report presents data concerning basic operations indicators such as the number of users that are registered, new, active, and paying, giving a broad view of app operations. This report also displays data related to mall revenue and vehicle models. They enable the operations team to understand the revenue and distribution of bound vehicle models, and thereby can adjust services and operations strategies for major models.

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* Data overview

2. Reports of Vehicle Services & Vehicle Sales: Provide Insights into User Needs

To remain competitive, an automaker needs to go beyond just selling vehicles. It should be oriented by users, furnishing them with one-stop services that encompass vehicle selection, purchase, driving, upgrade, and maintenance. Data related to these can be found in the vehicle sales and service reports, helping automakers understand clearly what users need by presenting user data concerning their characteristics, driving habits, and model preferences.

The Vehicle services report presents data on the distribution of vehicle models bound by app users, service usage, maintenance reservations, and vehicle loss reports. With such information at their disposal, automakers can improve their maintenance services and personalize service recommendations to users.

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* Vehicle services report

The Vehicle sales report illustrates the vehicle buying preferences of users, with data covering the sales volumes of vehicle models, vehicle sales volumes in different locations, number of vehicle purchase orders, distribution of users who request and do not request a financial solution, and distribution of selected financial products. With such data available, automakers can make informed decisions when adjusting the product mix of their malls. They can also realize precision marketing by recommending different vehicle models to users according to their locations and model preferences.

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* Vehicle sales report

3. Report of Community and After-Sales: Helps Strengthen User Loyalty

A dedicated app community is a positive step to retaining users. A community allows users with similar needs or preferences to interact with each other. They will likely use the app for longer periods and are more likely to enjoy extra app features.

The Community and after-sales report focuses on data related to user engagement and feedback. Data on voucher recipients and voucher users highlights how many users interact with promotion campaigns, helping identify price-sensitive users. The trends of community members are evident through data that analyzes active community users, active users in each community section, distribution of sections that new posts belong to, post sharing channels, and the average number of times each user contacts customer service. Using this report, automakers can locate what their users' are really concerned about for better user-oriented services.

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* Community and after-sales report

Out-of-the-Box Templates

The reports for the automotive industry come with event tracking templates, and the events and their parameters can be chosen as required, allowing you to add your own custom events and parameters. Report previews and sample code are also available, which are updated in real time. In a word, you can configure event tracking according to your actual needs. By easing integration and event tracking configuration, verification, and management, Analytics Kit boosts the efficiency and accuracy of event tracking.

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* Configuring event tracking

What sits at the heart of turning traffic into value is paying attention to and then satisfying users' needs. Automobile manufacturers and dealers can use analytical models in Analytics Kit to fully understand data at hand for precise operations, improved user loyalty, and increased business performance. For example, they can refer to payment analysis and audience analysis to understand what events or scenarios most frequently lead to payments. They can then take measures to interact with users under appropriate scenarios to improve the payment conversion rate.

To learn more, click here to get your free trial of the demo, or visit our official website to access the development documents for Android, iOS, Web, and Quick App.