[Huawei Developers] Jack Wu Shenzhen:
Since providing reports for the game (including the trading card game and MMO game) and education (vocational and adult education) industries, Analytics Kit has garnered more and more attention. Just recently, Analytics Kit 6.2.0 was released, bringing even better data-driven operations.

Here's what's new about it:

Offered reports and event tracking templates for apps operating in shopping malls, real estate, and vehicle maintenance markets, acting as a one-stop solution for data reporting and analysis.

Added the event parameter attribution function in event attribution analysis, revealing how each parameter contributes to the target conversion event.

Added the on-cloud integration function in intelligent data access, allowing import of custom user attributes, supporting multi-dimensional user behavior analysis.

Added attribute-based user distribution to payment analysis and paid traffic analysis, keeping you informed about user quality from dimensions including channel and app version.

1. Expanded Industry Coverage, to Accelerate Industrial Digitalization

The 6.2.0 version is packed with analytical reports and event tracking templates for apps that operate in shopping malls, real estate, and vehicle maintenance markets.

Checking these reports is a simple process. First, sign in to AppGallery Connect. Then, go to HUAWEI Analytics > Intelligent data access > Tracing by coding. Select an industry. From hereon you can select event tracking templates as needed and complete tracking configurations as required.

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* Industries

Mall shopping: Available reports cover payment analysis, user analysis, product sales analysis, and product category analysis.

Together, they give a full picture of users' buying behavior and preferences for product categories, laying a data foundation for making informed marketing campaign plans.

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* For reference only

House rental and purchase: The reports present data of users and homes, helping property platforms provide listings that best appeal to their users.

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* For reference only

Vehicle maintenance: The reports show data related to vehicle services, vehicle sales, and community and after-sales.

By utilizing these reports, automakers are able to understand the sales volume and typically used after-services for popular vehicle models. This will help them understand what kind of services customers expect, in order to provide them with better value.

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* For reference only

Support for Attribution Analysis of Event Parameters, to Identify the Effectiveness of Parameters Towards the Target Conversion Event

Events contribute differently to the target conversion event, and different parameters of the same event can also contribute differently to the target conversion event. Thanks to this new version, you can utilize the event attribution analysis function on parameters to identify how effective they are in converting users, helping you make informed decisions about how to improve the conversion rate.

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* Attribution analysis

Import of Custom User Attributes for More Careful Analysis

The new on-cloud integration function in intelligent data access comes with an API, which gives you the power to import custom user attributes to Analytics Kit. While viewing a report, you can select and filter the attributes you care about most when analyzing user behavior.

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* On-cloud integration

User Distribution by Attribute, to Shed Light on User Quality from Multiple Angles

Analytics Kit 6.2.0 saw upgrades to payment analysis and paid traffic analysis, adding user distribution analysis by attribute. This report displays differences in paid traffic and user payment under different attributes such as device model, marketing channel, and marketing media. Such data can be valuable for adjusting how resources are allocated and for improving operations efficiency.

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* User distribution by attribute

These are the major highlights of Analytics Kit 6.2.0. To find out more, check out Version Change History. To learn more, click here to get the free trial for the demo, or visit our official website to access the development documents for Android, iOS, Web, and Quick App.