[Huawei Developers] Jack Wu Shenzhen:
Analytics Kit provides the report and event tracking template for online vocational education apps in its 6.1.0 version, in addition to the reports and templates available for the game, sports and health, and general industries. With them, Analytics Kit is dedicated to offering smart and customizable data-related services for different scenarios, which is ideal for the product management and operations team.

Highlights of the new version Analytics Kit include:

New report and event tracking template for the online vocational education industry: The indicator-laden report, together with the sample code for event tracking, presents data concerning user scale changes, payment conversion, learning and exams, and activity operations. With such comprehensive data, this new feature can help with improving user experience.

Support for sending conversion events back to HUAWEI Ads: With this function, you can evaluate how an ad has performed and then optimize it accordingly by sending conversion events like first app launch, sign-in, and in-app purchase back to HUAWEI Ads.

Report for the Online Vocational Education Industry: Comprehensive Indicators Straight Out of the Box​

In the Internet era, information and knowledge are ever changing. The requirements on workers are becoming higher and more diversified. This has brought a significant amount of traffic to the online vocational education industry. At the same time, however, it is challenging for developers in this industry to seize this opportunity and enhance user loyalty and value. An online vocational education app needs to offer users a chance to improve and transform themselves. To this end, the app needs to consider that users have limited time to study, to recommend courses that meet the users' actual needs, and to provide appealing discounts.

With in-depth industry research and summary of the event tracking systems of leading enterprises in this industry, Analytics Kit offers the report and event tracking template for the online vocational education industry. This kit enables developers to understand how their apps are used and save their event tracking workload, thereby improving the efficiency of data collection, analysis, and application.

Introduction to the Online Vocational Education Industry Report​

The report consists of four parts: Data overview, Payment conversion, Learning and exams, and Activity operations. They provide indicators like user scale changes, app usage duration, percentage of new members acquired through each channel, popular charged courses, first-payment conversion periods, membership expiration distribution, member purchase paths, etc.

Such comprehensive indicators allow even a data analysis rookie to gain a comprehensive insight. The report allows all the staff of an online vocational education app to analyze data from multiple dimensions by themselves, helping the enterprise establish a clearer goal for boosting business growth.

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* Report example

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* Report example

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* Report example

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* Report example

Intelligent Event Tracking​

Sign in to AppGallery Connect, find your project and app, and go to HUAWEI Analytics. Go to Intelligent data access > Tracing by coding, and select Careers and Adults next to Education. Event tracking templates and sample code for four preset scenarios (Data overview, Payment conversion, Learning and exams, and Activity operations) will appear and are all usable straight out of the box. After configuring event tracking based on the events and parameters provided in the templates, you can check the reports, as shown in the previous examples.

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* Templates for the vocational and adult education industry

Analytics Kit supports event tracking either by coding or through visual event tracking. Tracking by coding can be implemented by copying the sample code, downloading the report, or using the tool provided by Analytics Kit. To use visual event tracking, you need to integrate Dynamic Tag Manager (DTM) first. You can then synchronize the app screen to a web-based UI and click relevant components to add events or event parameters.

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* Configuring event tracking

You can use the verification function to quickly identify incorrect and incomplete configurations, as well as other exceptions in events and parameters once event tracking is configured for a specific template. With this function, you can configure event tracking more accurately and mitigate business risks.

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* Verifying the tracking configuration

Once event tracking is configured for a specific template, you can go to the Tracing event management page to check the event verifications and registrations, and the proportion of verified events and registered parameters to their maximums. Such information can be used as a one-stop management solution, clearly presenting the event tracking progress and structure of tracking configurations.

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* Managing event tracking

Conversion Events Sent Back to HUAWEI Ads: Ad Performance Boost​

You can combine Analytics Kit with HUAWEI Ads to check your ad performance. You can set valuable conversion events as needed and then view the proportion of ad-acquired users triggering those events to all ad-acquired users.

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These types of events can include first app launch, sign-in, registration, and in-app purchase. You can send them back to HUAWEI Ads to optimize the ads, so that ads can be delivered in a more targeted way and boost the ROI.

If you find, say, the number of some ad impressions or clicks is high, but they only contribute slightly to the number of app launches, this means that the ads are failing to fulfill their purpose. In this case, you can adjust the ad materials or keywords in the ads to attract your target users.

To learn more, click here to get the free trial for the demo, or visit our official website to access the development documents for Android, iOS, Web, and Quick App.