[Huawei Developers] Jack Wu Shenzhen:
As operations costs continue to rise, we are paying more attention to retained users in our app than to churned users. From the operations angle, churned users include both inactive users and users who have uninstalled an app. Although the retention rate reveals the user churn status, it cannot tell us why users chose to uninstall an app.

Currently, few data analysis platforms on the market are capable of collecting uninstallation data. Even if a platform is able to do so, it depends on the push capability to find out whether a user has indeed uninstalled an app, which affects analysis timeliness and accuracy.

But now, with uninstallation analysis of Analytics Kit 5.3.1, capturing app uninstallation events is no longer a daunting task thanks to the system-level broadcast capability. This feature shows you the uninstallation status, characteristics of users' pre-uninstallation behavior, and attributes of these users. On the basis of this information, you'll be able to formulate targeted strategies to reduce user churn, win back more users, and then enhance ROI.

View attachment 5361773

Uninstallation Analysis

After a user uninstalls your app, HMS Core (APK) will report the uninstallation information to the cloud platform.

View attachment 5361777

* Principles

App Uninstallation Status

The uninstallation analysis report encompasses app uninstallation trends, as well as versions, channels, operating systems, and device models of users who have uninstalled the app, helping you locate uninstallation causes.

For example, if the uninstallation rate of users who use Android 7.0 is higher than that on other Android versions, you may conclude that this app delivers a poor performance on phones with an earlier version. To deal with this, you can optimize your app to reduce the churn of users who use your app on less high-performing phones.

View attachment 5361767

* For reference only

Uninstallation Causes

If you discover abnormalities in app uninstallation trends, or find it difficult to locate the churn causes, you can analyze characteristics of the users who uninstalled the app. With such a rich array of data, you'll be able to design targeted optimization measures to encourage users to use your app more frequently and reduce user churn.

The pre-uninstallation behavior analysis card provides insights on user behavior, thereby helping to pinpoint the churn causes.

Pre-uninstallation Analysis

The top 10 pre-uninstallation events and top 10 pre-uninstallation session paths give you a sense of what users did within the app and why they uninstalled the app.

Using an e-commerce app as an example, if the Start payment event occurred more frequently among users who uninstalled the app, it possibly means that the user experience was affected due to defects in the payment step.

View attachment 5361769

* For reference only

User Insights

A key step to reduce app uninstallation is to discover user groups that are more likely to uninstall the app by analyzing user attributes. With this data at hand, you can then design measures in advance to attract users to use the app more often.

Uninstallation analysis presents you the attributes of these users, such as the first launch time, last interaction time, app versions, operating systems, device brands, and acquisition channels. These attributes paint a picture about users who uninstalled the app. Based on such data, you can leverage audience analysis, another feature of Analytics Kit, to select target users and take measures in advance.

View attachment 5361771

* For reference only

Uninstallation analysis provided by Analytics Kit shows you the app uninstallation trends, and allows you to gain insights into user behavior and basic attributes so that you can take measures in advance to reduce user churn, improve the user retention rate, and improve overall ROI.

Analytics Kit is dedicated to providing intelligent, easy-to-use, and secure data analysis services. In the future, Huawei will continue to leverage advantages of the 1+8+N ecosystem and deliver more practical functions with a better experience in a wider range of scenarios.

For details about integrating Analytics Kit, please go to the HUAWEI Developers website, where you will find the integration guide and other resources for reference. You can also contact us by submitting a ticket online.

For more information, please visit:

Our official website

Our demo

Development documents:

Android

iOS

Web

Quick App