[Huawei Developers] Martin Bieber:
Huawei, the leading global technology company, has announced that Angry Birds 2, the hugely popular game from developer, Rovio, has been integrated on to the rapidly expanding AppGallery. This is the latest move onto the platform from a major mobile gaming company, indicating the growing influence of AppGallery as a means to reach large international audiences.

Earlier this month Playrix announced that it was launching its brand new restoration challenge game, Manor Matters on AppGallery, following the success of its previous two brain-teasers Gardenscapes and Homescapes.

“We are developing partnerships with some of the world’s leading game developers and as they reap the dividends of exposure to our vast user base, confidence amongst other studios and developers is growing,” said Derek Yu, President of Huawei CEE & Nordic and Canada at Huawei Consumer Business Group. “This of course benefits our customers who are increasingly gaining access to the exciting, inspiring games that feature at the top of their gaming wish-lists.”

Angry Birds is widely acknowledged as the game that established mobile as a viable gaming platform. However it is Angry Birds 2 that drove the popularity of the brand, challenging users to build the ultimate flock to defeat their enemies, the pigs, and save the eggs. Gamers will be able to train their skills on Angry Birds 2 by mastering the slingshot, which will accelerate them up the leader-board, increase their scoring power by recruiting birds with feathers and competing in new events to collect seasonal hats.

This is the first Rovio game to be listed on AppGallery, however the movie based on the game is already available on Huawei Video¹, the company’s platform for video content. As well as playing the game, users will also be able to customise their phones using Huawei Themes to display Angry Birds 2 branding, while customers with Huawei smartwatches and bands will be able to download Angry Birds 2 watch faces.

(Disclaimer: Above product images are for illustrative purposes and actual final watch faces may differ)

Huawei will support AngryBirds 2 with 50% cash back on the first in-game transaction, and 20% on other transactions in Europe².

“We are very excited that Angry Birds 2 will now be available to millions more gamers around the world through our partnership with AppGallery” says Miikka Lindgren, VP of Business Development at Rovio. “Rovio's mission is to create joy, and we are always happy when our games and the joy we create reach new audiences. I hope lots of new players get into some serious pig popping fun with our Angry Birds and their porky enemies, using all the fantastic gameplay options that we are putting at their disposal.”

Huawei provides comprehensive support for app integrations

Huawei works closely with app publishers throughout the technical process of bringing games onto AppGallery. This is part of Huawei’s commitment to all developers and enables them to quickly realise the massive business benefits and enhanced user reach of an app store that is now the third largest in the world.

As one of the world’s fastest-growing app marketplaces, AppGallery strives to partner with leading brands and gaming developers, like Rovio, whose titles attract the biggest global audiences. This is allowing the platform to list a constant stream of exciting, challenging and entertaining content, connecting users with the games they most want to play and developers with a new and previously untapped customer-base.

The gaming category is at the forefront of apps expansion on AppGallery with over 500% more games now available on the platform compared to a year ago. The company has also created a separate tab dedicated to gaming on AppGallery’s home page, which was launched along with the new-look app store design earlier this year. The feature allows users to easily find games and content specific to their interests quickly and easily.

As part of its ecosystem development, Huawei is working closely with over 4 million registered developers to constantly bring new content to the platform, with over 134,000 applications now integrated with HMS, Huawei’s proprietary mobile services platform.

-Ends-

Notes to editor:

¹ Angry Birds 2 movie is available on Huawei Video in selected countries, prices may vary.

² T&Cs apply. The promotion is valid during 1-14 July.This offer is for Europe only.

About AppGallery

AppGallery is a smart and innovative ecosystem that allows developers to create unique experiences for consumers. Our unique HMS Core allows Apps to be integrated across different devices, delivering more convenience and a smoother experience – and this is part of our wider “1+8+N ”strategy at Huawei.

With the AppGallery, our vision is to make it an open, innovative app distribution platform that is accessible to consumers, and at the same time, strictly protect users’ privacy and security while providing them with a unique and smart experience. Being one of the top three app marketplaces globally, AppGallery offers a wide variety of global and local Apps across 18 categories including navigation & transport, news, social media, and more. AppGallery is available in more than 170 countries and regions with over 540 million monthly active users globally. Huawei partnered with 4 million developers across the globe, and in 2020 the total downloads from AppGallery have reached 384.4 billion times.

For regular updates on AppGallery, follow us on:

URL: https://consumer.huawei.com/en/mobileservices/appgallery/

Facebook: https://www.facebook.com/AppGalleryOfficialPage/

Twitter: https://twitter.com/AppGallery

Instagram: https://www.instagram.com/_appgallery/

YouTube: https:// youtube.com/AppGallery

LinkedIn: https://www.linkedin.com/company/huawei-app-gallery/

About HUAWEI Consumer BG

HUAWEI’s products and services are available in more than 170 countries and are used by a third of the world’s population. Fourteen R&D centres have been set up in Germany, Sweden, Russia, India and China. HUAWEI Consumer BG is one of HUAWEI’s three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. HUAWEI’s global network is built on almost 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.

For more information, please visit https://www.huawei.com/en

About Rovio

Rovio Entertainment Corporation is a global, mobile-first games company that creates, develops and publishes mobile games, which have been downloaded over 4.5 billion times so far. Rovio is best known for the global Angry Birds brand, which started as a popular mobile game in 2009, and has since evolved from games to various entertainment and consumer products in brand licensing. Today, Rovio offers multiple mobile games, animations and produced The Angry Birds Movie in 2016. Its sequel, The Angry Birds Movie 2, was released in 2019. Rovio is headquartered in Finland and the company's shares are listed on the min list of NASDAQ Helsinki stock exchange with the trading code ROVIO. (www.rovio.com)