[Huawei Developers] Jack Wu Shenzhen:
Event tracking is crucial, as it is a prerequisite for effective data analysis and pursuing precise data-driven operations. From tracking design to coding, verification, and management, event tracking involves various roles and encompasses a number of complex steps like ensuring the design of the event tracking system is reasonable, the logic for triggering event tracking is clear, and the data type and naming of fields meet the required standards.

All the steps have an enormous impact on data quality, analysis accuracy, and decision making. Locating and fixing the issue is difficult regardless of which step encounters a bug.

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What Is Intelligent Event Tracking?

Intelligent data access is available in HUAWEI Analytics Kit 5.3.1. This function was developed with the aim of enhancing data quality and facilitating event tracking. With SDK integration verification, industry-specific templates, and tracking management, this one-stop solution is meant to help data achieve its potential in order for our partners to realize digital and intelligent transformation by reducing the workload of their technical talent and boosting the quality of data collection and the efficiency of event tracking.

What Can Intelligent Event Tracking Do?

SDK integration verification: After the Analytics SDK is integrated, you can view the initialization result in real time.

E2E management: Intelligent data access is capable of intelligently recommending data collection schemes and visual event tracking, helping you manage the event tracking process from start to finish.

Preset industry-specific templates: Intelligent data access leverages extensive industry experience to offer templates that consist of abundant events and sample code for greater efficiency.

Intelligent configuration and verification: Anomalies can be detected, ensuring a high level of accuracy throughout the entire event tracking configuration process.

Easy management: Event tracking has been made easier with one-click event registration and unregistration.

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Intelligent data collection is used in conjunction with industry analysis. You can select an industry-specific template (templates for MMO and trading card games are available) under Intelligent data access. After configuring event tracking, you'll be able to view the relevant data in the industry analysis report.

How Is Intelligent Event Tracking Performed?

1. Configuring Event Tracking

Analytics Kit provides apps related to gaming and education with out-of-the-box templates and sample code.View attachment 5332251

Analytics Kit classifies tracking scenarios by industry and abstracts them into templates, which are available for trading card games, MMO games, and exam preparation apps.View attachment 5332253* Trading card game templateView attachment 5332255* MMO game template

Analytics Kit supports performing event tracking either by coding or through visual event tracking.

Tracking by coding can be implemented by copying the sample code, downloading the report, or using the tool provided by Analytics Kit. Tracking by coding is rather stable, and supports the collection and reporting of complex data, while visual event tracking comes with less costs and lower technical requirements, and allows the visual event to be modified and added after the app release.

To use visual event tracking, you need to integrate Dynamic Tag Manager (DTM) first. You can then synchronize the app screen to a web-based UI and click relevant components to add events or event parameters.

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2. Verifying the Tracking Configuration

You can use the verification function to identify incorrect and incomplete configurations, as well as other exceptions in events and parameters in a timely manner after configuring event tracking for a specific template. With this function, you can configure event tracking more accurately and mitigate risks for your business.

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3. Managing Event Tracking

The management page presents the event verifications and registrations, the proportion of verified events to the upper limit, as well as the proportion of registered parameters to the upper limit. Such information serves as a one-stop management solution, bringing you a clear understanding of the progress of event tracking and structure of tracking configurations.

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Analysis Report Intelligently Generated After Event Tracking Configuration

Analysis Report for Trading Card Games

Based on the characteristics of the trading card game, we tailored the event tracking system and analysis report for it.

To check the analysis report, under Intelligent data access, select a template for the trading card game and complete required configurations.

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The report provides payment analysis, player analysis, virtual consumption, battle analysis, and card analysis. Together, they reveal a wide range of indicators, including numbers of players, churned users, and won-back users, real-time payment rate, ARPU, ARPPU, distribution of active users (by vendor, device model, location, channel, and role level), average usage duration, virtual coin consumption, battles, and card drawings. With all these, the analysis report allows you to dig deeper into the behavior of your users and identify ways to improve your product and revenue.

Analysis Report for MMO Games

Analytics Kit also offers the analysis report for MMO games. It sheds a light on user behavior through data related to payments, players, virtual consumption, battles, the guild system, life simulation system, and dungeon. With the help of such data, you can elaborate informed operations strategies and product optimization plans to improve users' gaming experience, attract more users, and boost revenue.

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With its user-centric approach, Analytics Kit will continue to explore new methods for extracting the most value from data, and empowering enterprises with new capabilities. To learn more, click here to get the free trial for the demo, or visit our official website to access the development documents for Android, iOS, Web, and Quick App.