[Huawei Developers] ritesh_chanchal:
As mobile Internet continues to grow while user attention spans continue to shrink, it is becoming increasingly important for app developers and operations personnel to find effective ways to direct users to specific in-app content or pages with a single tap.

A real-life example of this would be delivering app install ads to various channels, and then redirecting users to an in-app activity page when users open the app for the first time after downloading it so as to improve the activity participation rate.

Another example would be sending SMS messages containing links that direct users to a specific page in the app if they have installed the app. However, if a user has not installed the app, the download page will be displayed instead, and once the user downloads and installs the app, they will be taken to the specified activity page when they open the app for the first time. This function helps increase user acquisition and activation, enhance conversion, and reduce user churn.

Analytics Kit, together with App Linking, not only makes the preceding examples a reality, but also collects and analyzes a wide range of ad performance data for all channels, thereby helping you maximize user acquisition, activity, and retention.

What are Analytics Kit and App Linking?

Analytics Kit is a one-stop industry-based solution for products such as Android apps, iOS apps, web apps, and quick apps. Applicable to a wide range of devices, it offers scenario-specific data collection, management, analysis, and usage, helping enterprises achieve effective user acquisition, product optimization, precise operations, and business growth.

App Linking is a cross-platform service provided by HMS Core, and allows you to create deep links which take users to specific pages in your app. It is applicable to scenarios such as ad delivery, targeted user activation, and content sharing.

The following gives you some examples about how Analytics Kit can be used synergistically with App Linking.

l Analyzing app installation sources and measuring user acquisition performance of each channel

You can take advantage of Analytics Kit to track app installation sources, and use App Linking to enable one-tap access to specific pages in your app. In this way, you'll be able to know which channels outperform others in terms of user acquisition, which helps enhance your acquisition and conversion rates.

* Data for reference only

To be more specific, you can use App Linking to create an app promotional link containing UTM parameters, and deliver the link to various marketing channels. When users download your app through the link and open the app for the first time, the Analytics SDK will automatically collect the link tap events and generate an analysis report. You can then adjust your ad delivery strategy according to data contained in the report, such as the real-time number of link taps, number of users who tap the link, and number of new users acquired by each marketing channel and task.

l Efficiently winning back users

Acquiring new users is often a challenge, and you may find that shifting to a strategy of winning back inactive users provides much better results.

Analytics Kit, in conjunction with App Linking, can help you do this in three easy steps:

1. First, use the user revisit report to identify the turning point when users change from inactive users to lost users, and reasonably define inactive and lost users.

2. Second, use session path analysis, audience analysis, channel analysis, and user lifecycle analysis to create a profile for inactive and lost users. This reveals the behavioral characteristics of users before they became inactive or churned, and whether they tend to come from specific channels.

3. Lastly, use this information to determine which group of users should be won back first, select appropriate winback strategies and activities, and use other services such as Push Kit and SMS to target these users by sending them deep links created using App Linking.

l Adopting viral marketing to facilitate user activation and retention

Viral marketing can be used to improve both user activation and new user acquisition by leveraging the power of social media.

For example, you can design a coupon activity which encourages existing app users to forward the activity to social media in order to obtain coupons. Non-users who tap the activity link will then be redirected via deep linking to the app activity page or download page. From here, they can perform operations such as downloading the app, helping existing users obtain the coupon, forwarding the link to others, or making in-app purchases. This can facilitate user activation and at the same time attract new users.

After that, you can utilize Analytics Kit's retention analysis, page analysis, and session path analysis features to compare the changes in retention before and after the activity was conducted, and analyze the characteristics of users' behavior paths in your app, laying a foundation for subsequent review and optimization.

For more details, you can go to:

l Our official website

l Our Development Documentation page, to find the documents you need

l Reddit to join our developer discussion

l GitHub to download demos and sample codes

l Stack Overflow to solve any integration problems

lDemo of Analytics Kit

lAndroid SDK integration documentation

liOS SDK integration documentation

lWeb SDK integration documentation

lQuick app SDK integration document

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