[Huawei Developers] Jack Wu Shenzhen:
Precise targeting of users is very important when you release new product features or organize marketing activities. Precise targeting, however, is not a simple process. For example, how do you push messages that users are interested in without disturbing them, divide users into groups and push messages accordingly, and trigger message sending based on users' behavior and interests?

HUAWEI Analytics Kit, along with App Messaging, can help answer these questions.

What are HUAWEI Analytics Kit and App Messaging?

HUAWEI Analytics Kit is a free-to-use data analysis service for app operations personnel to track how users behave in apps and facilitate precise data-driven operations. Applicable to multiple platforms such as Android, iOS, and web, and various types of devices such as mobile phones and tablets, it can automatically generate more than 10 types of analysis reports based on users' behavior events.View attachment 5199163

App Messaging triggers in-app messages in specific scenarios according to users' behavior events. It provides a large selection of templates for message display, including pop-ups, banners, and images, and supports custom formats with a variety of configurable message elements, encompassing images, colors, content, buttons, and redirections.

Message recipients vary according to dimensions, including the app version, system version, language, country or region, audience generated by HUAWEI Analytics Kit, and user attribute. App Messaging can help you enhance user loyalty for sustainable growth.

Examples of scenarios where HUAWEI Analytics Kit and App Messaging are applicable

Example 1: The funnel analysis function of HUAWEI Analytics Kit was used for a game app, and it was discovered that the pass rate of the fourth level of the game was far lower than that of previous ones. To prevent users from churning, the operations team decided to push in-app messages about gift packs that could help pass the fourth level to players who failed to pass this level more than twice, so as to encourage the players to continue trying and therefore reducing the churn rate.

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In addition, when new players complete a task designed for beginners, a message about gift packs for new players can be pushed to them to help enhance their interest in the game and improve user retention.

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Example 2: Through HUAWEI Analytics Kit's retention analysis and audience analysis functions, the operations team of an online education app found that users who added courses to favorites were more likely to be retained than others. Therefore, to enhance the user retention rate, the operations team decided to push a message that encouraged users to add the course they have joined to favorites.

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Moreover, for e-commerce apps, messages about discounts and stock shortage can also be automatically pushed to users after they add a product to the shopping cart but have not paid, in order to improve the payment rate.

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It takes you only 5 minutes to integrate HUAWEI Analytics Kit, which helps you achieve scenario-specific precise targeting and improve the conversion rate of active users.

Integration guide:

Android

iOS

Web

Sample code:

Android

iOS

Web

If you encounter any problems during the integration, you can submit a ticket online.

We look forward to your participation!