[Huawei Developers] Martin Bieber:
Smart, data-driven technologies are creating a world of frictionless communication, with huge benefits for business. Companies can provide tailored products that can reach the long-tail market thanks to a clearer, more precise understanding of customer habits, needs, and wants. Transparent, real-time information channels will eliminate errors and misunderstandings between consumers and service providers, ramping up customer satisfaction and loyalty. And AI-powered translation devices will power borderless business, helping companies go global as language barriers fall.

Understanding Customers

Companies are now using intelligent technologies to help them design innovative business models. Service providers have always had access to surface-level data, like customer buying habits, but soon they will be able to dig deeper into information like user emotions and personality. They can find online and offline information about a customer's career, interests, preferences, and social attitudes, and this vivid profile of the customer provides high-quality input data for AI algorithms, which can uncover the customer's real and hidden needs.

In the manufacturing industry, as vendors gain a deeper understanding of the real needs of end users. they can develop products that better satisfy the needs of the brand-name firms that sell their products and increase their own value within the supply chain by identifying and recommending new business opportunities.

Inclusive Communication

StorySign is an app that helps deaf children to read using AI technologies such as image recognition and optical character recognition. When a user scans a page from a story book, the StorySign app shows a cartoon signer who signs the words. Currently, StorySign can translate texts into 10 different sign languages: British (BSL), Irish (ISL), Dutch (NGT), Flemish (VGT), Italian (LSI), Spanish/Catalan (LSE & LSC), French (LSF), Portuguese (LGP), Swiss German (DSGS), and German (DGS). More languages will be added in the future. AI devices and software will allow the speech or hearing impaired to engage and contribute on an equal footing.

Understanding Product/Service Providers

Conflicts between patients and doctors eat up 6% of hospital efficiency every year, and 75% of doctors and nurses report that they have been subject to physical or verbal attacks caused by problems in communication. An AI assistant could interpret a doctor's prescription in layman's terms to make it easier for patients to understand. This will allow patients to feel more certainty about the health issues they face, their risks, treatment plans, and the expected effects. Doctor-patient interaction can be smoother and calmer, without the stress of complex terminology.

After receiving a prescription, AI tools can also help patients understand what the doctor has given them, confirm that it is the right drug for them, check for any alternative therapies, and calculate the correct dosage for their current condition. For the elderly and other patients who need support, these tools can make sure that drugs are taken on time, in the correct dose, without any confusion.

Borderless Communication

AI-enabled translation devices can help people speaking different languages communicate very effectively. The combination of human plus AI translators makes for a much more effective team: Together, they can achieve 95% accuracy with 0% omissions. The ability to communicate across language barriers is vital for big companies and organizations that now work around the world, with people speaking every different language on the planet. Translation devices with inbuilt specialist domain knowledge will be a boon that breaks down the barriers to communication in commerce, charity, government, and academic settings, enabling everyone to forget the friction and focus on their work.

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