[Huawei Developers] John Wo:
Naturally, the main concern for e-commerce companies is the amount of goods and services they sell, and there are many indicators related to this, such as order volume, transaction amounts, and payment conversion rates. These companies also need to be able to compare and analyze these indicators, so that they can find out why certain indicators increase or decrease, and take the necessary measures to improve any shortcomings. Key to all of this is being able to quickly obtain precise marketing data. Marketing teams in e-commerce companies need to update their marketing strategies frequently, and this means they often have to ask the development team to create and implement tracking tags. This takes time and effort, and can cause the marketing team to miss the best time window to market their product, as well as taking up developers' valuable time.

Is there a way to track events dynamically without manual coding?

HUAWEI Dynamic Tag Manager (DTM) provides a visual event tracking function which makes tracking events much more efficient. It provides codeless dynamic tag capabilities which enable non-technical personnel to define the events they want to track. This cuts down on communication costs between departments and enables the marketing team to track and analyze data and optimize their strategy accordingly, even if they do not know how to code.

To add a visual event on the DTM portal, all marketing personnel have to do is scan a QR code with their phone. Then, the app screen will be synchronized to the DTM portal, as shown in the screenshot below.

Step 1: Add events to track them visually.

You may want an event to be generated when a user taps the Add to Shopping Cart button on the product details screen. When the user adds a product to their shopping cart, they also select attributes, such as color, version, and memory, and this information will also be reported.

Step 2: Specify the platform to which events are reported and set event parameters.

Step 3: Generate and release a configuration version. This will be automatically delivered by DTM.

Step 4: In AppGallery Connect, go to the HUAWEI Analytics > App debugging, and check that the event has been reported.

Click View details in the Operation column of the event to make sure the event parameters are accurate.

You can also add the visual events in the table below and set relevant event parameters. Click the link for details: https://forums.developer.huawei.com/forumPortal/en/topic/0203428614657600021

Once these events have been added, other relevant events will be reported to the specified analytics platform, such as HUAWEI Analytics, according to the users' action. These events can then be viewed on the analytics platform. DTM supports over 15 analytics platforms, including mainstream analytics platforms like HUAWEI Analytics, HUAWEI Ads, AppsFlyer, Adjust, Google Analytics (Firebase), and Facebook Analytics.

When an e-commerce app uses DTM to track and report events to HUAWEI Analytics, it can reduce the time it takes to track events from 3-4 days to just half a day. What's more, after receiving basic training, non-technical personnel can also manage tracking tags. DTM offers flexible event tracking solutions that can be adapted to different scenarios and requirements. With preset events in DTM, work that usually takes days or even weeks can be completed in just a few minutes.

To learn more about DTM, visit the HUAWEI Developers website.