[Huawei Developers] Martin Bieber:
Shenzhen, 23 December 2020 – Huawei earlier this month reaffirmed its commitment and support to help Chinese developers expand into overseas app markets, as well as wider cross-border expansion into the global market, at the HMS Go Global Ecosystem Alliance Summit. During the summit, developers learned about how Huawei’s initiatives and the HMS Go Global Ecosystem Alliance are helping developers overcome the key challenges for overseas market expansion – product localisation, policy consulting, local promotion to drive user acquisition, and monetisation.

The relatively mature and advanced development of China's mobile sector has simultaneously created opportunities for Chinese developers to expand overseas and incentivised global developers to enter the Chinese market. China accounted for 38% of the global consumer spend on mobile apps and saw almost 100 billion apps downloaded in 2019. But while these numbers reflect the tremendous success of Chinese developers and the market, developers from both sides are still pinned down by pain points such as user acquisition and policy requirements regardless of the direction they are expanding towards.

“Huawei firmly believes that expanding beyond borders is the key for many Chinese developers to increase their mobile applications’ user numbers and revenue, and continue the growth trajectory in overseas markets,” said Mr Wang Yanmin, President of Global Partnerships and Eco-Development at Huawei Consumer Business Group. “HMS Go Global Ecosystem Alliance was formed in September this year to realise this vision. We hope to gradually build up the Go Global Service Engine and global HMS ecosystem to enable more Chinese developers to expand their mobile applications across borders, and experience success abroad.”

Huawei provides extensive support for developers looking to expand beyond their home markets

To help developers navigate and successfully launch their apps in overseas market, Huawei and the HMS Go Global Ecosystem Alliance will offer overseas developers all-rounded assistance, from policy consulting, to product localisation, to support with user acquisition and monetisation.

Among the wide array of measures provided by Huawei and the alliance, is the HMS Core Localisation Service Solution which provides a full-cycle localisation service that touches on the entire spectrum of the development process, empowering developers to align their apps with the local culture, lifestyle, taste and habits. Additionally, developers have access to an online compliance toolkit, which aggregates useful resources and information such as case studies and directory of accreditation companies, to help them navigate the myriad of laws and regulations in their targeted markets. Finally, developers can tap on AppGallery’s vast marketing resources to reach out to their audiences easily and effectively in overseas markets.

During the summit, Huawei also shared several case studies to highlight how ecommerce developers leveraged HMS core capabilities to facilitate their global expansion strategies through precision marketing, as well as enhancing the shopping and app experience.

For instance, Banggood, one of the largest cross-border ecommerce apps in South East China, collaborated with AppGallery in a multi-regional marketing campaign to achieve over 60,000 new downloads and 1,000 new users within three weeks. Another ecommerce app, JD.com, integrated HMS core capabilities with the app to offer users a “what you experience is what you can get” Augmented Reality/Virtual Reality shopping experience. This unique feature was a resounding success with customers – it led to nearly 20% increase in order conversion, as well as a 15% jump in average visit time.

HMS Go Global Ecosystem Alliance partners share insights on developers’ overseas expansion

While there are unparalleled opportunities in expanding to overseas app markets, developers need to understand the various regulatory considerations and uniqueness of the user base.

During the summit, HMS Go Global Ecosystem Alliance partners such as SHAREit, Mintegral, and NetDragon Websoft came together for a panel discussion where they shared insights on the various opportunities and challenges that developers faced when they enter foreign markets, particularly in the era of Globalisation 2.0.

The session also touched on the key differences between Globalisation 1.0 and 2.0. The panellists highlighted that while the key to success for businesses during the previous era was centred on developing their unique competitive edge within their respective field, brands will have to go the extra mile in the Globalisation 2.0 world. Brands will have to look outward beyond their respective fields and embrace collaboration to drive greater innovation and business growth. The panel shared that this was the original intention behind the alliance formation – for developers to onboard the HMS ecosystem and collaborate with each other while exploring overseas market expansion opportunities.

The webinar also invited Tom Rafferty, Regional Director, Asia for The Economist Intelligence Unit, to share valuable insights on market conditions, as well as challenges, opportunities, and risks for developers to expand overseas in a post-pandemic world.

During the session, Rafferty shared that Chinese firms are still ahead of the rest of the world in terms of meeting the needs of the digital consumers, and the epidemic is the perfect opportunity for developers to re-examine their strategies and opportunities to prepare for the future, particularly in Southeast Asian markets where opportunities are bountiful.

Huawei has an extensive user base in China as well as a deep understanding of its domestic app marketplace. The company is increasingly looking to leverage this expertise to help international developers gain a better understanding of the Chinese market, and working alongside to help them overcome obstacles, unlock the countless opportunities of launching an app in China.

For more information, please visit the HMS Go Global Ecosystem Alliance website at https://consumer.huawei.com/en/partners/goglobal/

AppGallery – One of the top three app marketplaces globally

All applications developed in collaboration with Huawei, along with thousands of other quality apps, are available on Huawei’s open and secure app distribution platform, AppGallery. One of the top three app marketplaces globally, AppGallery connects more than 500 million monthly active users throughout more than 170 countries and regions to Huawei’s smart and innovative ecosystem.

AppGallery provides users with more choice and better app discovery options, with thousands of apps across 18 categories, including news, social media, entertainment, and more.

https://forums.developer.huawei.com/forumPortal/en/forum/appgallery