[Huawei Developers] Martin Bieber:
In this presentation, you will learn about four parts that detailed introduced China’s flourishing mobile Internet market.

Opportunity: Thriving mobile app market in the Chinese mainland

The Chinese mainland market is one of the largest mobile internet markets in the world. According to CNNIC China had as many as 940 million Internet users as of June 2020 with a total penetration rate of 67%. Out of 940 million, 904 million were mobile Internet users, which is a staggering 96% share of the total Internet population. Therefore, smartphones have had a huge impact on people's daily lives. Importantly, Android phones account for 84% of the Chinese mobile phone market.

Challenge: Navigating the unique Android landscape in China

According to our XDA-Developers research, there are four main challenges for overseas developers. 44% think user acquisition & monetization would be the most difficult issues when entering the Chinese market, followed by Policy and Product experience.

In the process of product localization, it’s important to align with the Chinese market context. The developers, of course, need to translate all the necessary information into Chinese but it’s also important to adapt to the local culture, lifestyle, and usage habits of Chinese users.

This is the landscape of the Android app marketplaces in China. We have both marketplaces managed by mobile vendors as well as 3rd parties. Unlike in the Western markets, the level of fragmentation for Android app distribution is really high in China.

Solution: Team up with Huawei to tackle the Chinese market

Huawei and Honor have seen rapid growth in device shipments in recent years. As the data shows, Huawei accounts for a staggering 63% of all 5G smartphone shipments in the market. Huawei’s position in 5G smartphones in China will bring unparalleled opportunity for AppGallery.

Here is an overview of the support Huawei can provide. Huawei will first guide you on obtaining the required qualifications, such as the software copyright certificate and other necessary licenses and permits for your app. Then, product localization is provided, in particular with testing in the Chinese market and HMS integration. And marketing resources in AppGallery can help developers gain access to a significant user base and benefits in China.

Huawei provides rich promotion resources such as featuring in a top banner, push notifications, featuring in new releases, global apps, and Content Window sections to support you with a significant boost in user acquisition and monetization.

Case study: Huawei partner successful stories

Since last year, we have been working with over 350 partners compared to 195 partners a year before that, and there is a couple of successful case studies to share with you.

PicsArt is a globally popular photo editing app. With the support of Huawei, PicsArt successfully launched AppGallery on the Chinese mainland. Huawei provided various promotion resources, which brought 70M Impressions and 70K Downloads within only 2 days after launch. In addition, during the recent Huawei Developer Conference, PicsArt story is showed as a best practice in the exhibition.

In the future, Huawei is committed to providing more developer partners with a one-stop-shop solution for entering the lucrative Chinese market.

For more information about how to grow with AppGallery in China, please contact us by email: gochina@huawei.com

For details about Huawei developers and HMS, visit the website.

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