[Huawei Developers] John Wo:
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Driven by increasingly fierce competition, refined operations for game users is becoming an inevitable trend, in which pushing messages will play an important role. Thanks to Push Kit, we can provide you with a solution that will help you efficiently implement refined operations using the kit's capabilities.

Generally, messages are sent in the following scenarios for game user operations:

(1)Recommending discounted in-app products to new and existing users, encouraging them to make a purchase.

(2)Sending messages relating to social activities such as a friend coming online, friend invitations, and game ranking changes, which improves user participation in games.

(3)Notifying users of changes in in-game ranking, bonus points, gold coins, and in-game resources.

(4)Pushing personalized messages, such as sending gift packages to a user on their birthday or sending messages about special holiday activities.

Once you know when you want to push messages to users, Push Kit then provides the following functions to help you perform refined operations:

1. Scheduled Messaging – Message Pushing at Just the Right Times

Mobile gamers must maintain a high level of concentration while gaming, and therefore often choose to game when they have free time such as after meals or before going to bed – these are the best times to push messages to them. With scheduled messaging, you can set push tasks in advance and make sure that they are executed on time, which helps you implement your operations strategies, and maximize user activity.

2. Subscription – Precise Message Pushing, with In-Depth Insight into Players' Preferences

Players' interests tends to change as they progress through the game, and therefore it is important to change the content of your push messages accordingly. Thanks to Push Kit's subscription function, you can now precisely push messages tailored to game stages, payment habits, and player interests, ensuring that the pushed content is suitable for every user.

3. A/B Testing – Message Content Based on Test User Feedback

With A/B testing, you can use test user feedback to select messages with the best performance, and push them out to targeted audiences.

4. Engaging Emojis – Enriching Message Content, for a Higher Tap-Through Rate

You can add emojis to messages to attract more players and send your game's tap-through rate soaring through the roof.

Integration of Push Kit

Since the Cocos game engine has integrated Push Kit, you can click the following link to complete the integration process:

>> Integrating Push Kit using Cocos

>> HUAWEI Push Kit official website

If you encounter any problems while using the service or have any questions, you can send logs and submit tickets online so that our support personnel can provide you with assistance. You can also join our dedicated section on Stack Overflow

We are looking forward to your participation!