[Huawei Developers] Martin Bieber:
What is Huawei ads ?

And why should you seriously consider it as an additional source of monetization for your apps?

Huawei Ads is a Mobile advertising platform built around, and fully integrated with, our ecosystem. By joining Huawei Ads, as a developer you will benefit from a fully connected digital world of high quality traffic.

Our AppGallery, our apps and services and our the 3rd party apps already active in our ecosystem, provide the perfect environment for a smooth user experience on one hand and enhanced monetization capabilities on the other. As you can see from the graph thousands of partners are already joining and you can soon become one of them!

What are the available formats you might be wondering?

All major ad formats are supported in Huawei Ads ensuring a full coverage across all industries while bridging every touch point along the customer journey.

From a simple banner to a full page interstitial from a native ad to a rewarded Video dedicated specifically to the gaming industry and fully integrated with the game mechanics.

What are the advantages of joining HUAWEI Ads?

The first thing that I would point out, and I can imagine this is a top priority for developers is our seamless integration between your app and the AppGallery.

The one-click install will ensure the best user experience: the user can directly install the apps right from the Ad without being redirected to other pages. As a result, not only this will benefit the user from a user experience point of view but it will also generate a higher CTR higher conversion rate and ultimately a considerably lower cost of acquisition.

Our ecosystem is growing fast and we can already count on 700M active users registering a 62% growth YoY. This is a massive number that will make sure your App has the audience it deserves the quality it deserves and it will spearhead your mobile business.

We’re here to grow with our partners and value our partners' feedback and continued collaboration.

A highly profitable Ads Platform. Developers and publishers can benefit from a high revenue share compared to our competitors.

We will grant our partners 90% revenue share for the year 2020. And 80% revenue share for 2021.

I am a developer: what can I expect from HUAWEI Ads?

In order to really grasp how this could work for you as a developer. let’s take a look at our partner Wetter.com.

A media publisher in the weather forecast category Wetter started monetizing with us a few months ago and since then its revenue growth has been steady and strong.

As the no.1 Weather App in Germany Wetter.com has 12M monthly active users in AppGallery and with Huawei Ads they now have the ability to monetize this user base while ensuring a smooth user experience.

With a strong average CPM of almost 3 euro and counting on 3 million ad requests per day Wetter.com generated a 20% revenue uplift adding an additional source of monetization for their business.

Rounding Up: What to expect from HUAWEI Ads

We saw that they added an additional stream, an additional revenue stream, achieved great performance with a high CPM, gained access to millions of active and engaged users, received a higher revenue share, and ultimately had an uplift in the revenue that they generated with us compared to our competitors

how do we get started with Huawei Ads?

Getting started with Huawei Ads is easy and straightforward:

The first thing you need to do is register on our portal and sign the service agreement. Then add apps and slots on our publisher console. Then integrate our Ads SDK and upload packages to AppGallery.

We also offer great support for our partners and we are here for you to answer your questions or deal with any concerns you may have.

Thank you for your time, we hope you enjoyed getting to know more about Huawei Ads.

We want to leave you with three takeaways that we believe could be the driver of your decision to join our platform.

First point: Reach millions of Huawei device users!

Rely on a strong global user’s base with 700M active users, growing rapidly.

Second point: Achieve great results!

Focus on Performance! You can count on a solid performance both from the monetization side and the user acquisition side. Earn a high revenue share, generate downloads and acquire new users relying on our precise targeting capabilities.

Third point: Let’s partner and grow together!