[Huawei Developers] Freemind R:
HUAWEI Analytics Kit, our one-stop analytics platform, provides developers with intelligent, convenient, and powerful analytics capabilities, so you can optimize your apps' performance and identify effective marketing channels. With the newest version, Analytics Kit 5.0.5, we've added new functions like e-commerce analysis, gaming industry analysis, marketing attribution analysis, and install referrer analysis, to meet the data analysis requirements of developers across a huge range of industries. Let's take a closer look at these updates.

1.1 Streamline your data with e-commerce industry analysis

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We’ve added two new sections to reports, giving you useful data such as core sales indicators and sales conversion rates:

Product sales analysis: Shows the GMV, order quantity, number of users who made purchases, details page views, payment conversion rate, and refund data. You can also filter sales data by time segment, app, user attribute, and audience.

Product category analysis: Shows the total purchases, number of users who made purchases, and sales for each product category. You can also add additional filters.

1.2 Understand players' behavior with gaming industry analysis

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Gaming industry analysis provides you with data such as core revenue indicators and user analysis, so you can measure your game's overall performance and identify opportunities for growth.

Game top-up analysis: Shows changes in indicators such as average revenue per paying user, average revenue per active user, top-up payment rate, top-up user level, and top-up user retention rate.

Virtual currency analysis: Shows the number of new users consuming virtual currency and the consumption of virtual currency. You can also drill down by app, user attribute, and audience.

Levels and items: Shows data about leveling up and usage of items by user level.

User analysis: Shows the number of users and total consumption by consumption range, as well as play time and payments for new users and active users.

1.3 See which marketing channels work with marketing attribution analysis

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The marketing attribution report measures the degree to which a push message contributes to a target conversion event, and helps you optimize your push messages.

1.4 See where your users come from with install referrer analysis

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By configuring matching and parsing rules for an install referrer, you can obtain its attribution report, which tells you where your newly subscribed users have come from. You can then tailor your approach for users from different sources.

We're always finding ways to provide you with intelligent, convenient, and secure data analytics services, and are now exploring specific scenarios based on Huawei's "1+8+N" ecosystem, to help you develop apps according to what users want.

Want to find out more about Analytics Kit? Detailed guides are available on the HUAWEI Developers website.