[Huawei Developers] Martin Bieber:
Video Show, an image and video editing app, has concluded its marketing partnership with AppGallery on a high note. The campaign saw daily downloads increase five-fold and seven-fold in the Middle East and Africa (MEA) and Latin America (LATAM) regions respectively. With the objective of driving app user growth alongside app awareness, the campaign ran for two weeks in the LATAM region and five weeks in the MEA region.

The Marketing Campaign That Keeps Bearing Fruits

AppGallery is actively working towards becoming the app marketplace of choice for mobile users. To achieve that goal, the team reaches out to developers to engage in marketing campaigns where different parties share marketing resources to elevate the awareness of each other to their respective audiences. This partnership program allows Huawei to provide the support developers need which, in turn, helps AppGallery to provide the best app experience for the consumers.

During this campaign, Video Show integrated two Huawei Mobile Services (HMS) Core Kits, including In-App Purchase Kit as well as Ads kit. The implementation of HMS toolkits within the app allows Video Show to provide an enhanced and smoother app experience for AppGallery users. At the same time, by integrating with HMS Ecosystem, Video Show developers benefit from the operational support that Huawei provides to registered developers.

From AppGallery’s perspective, Video Show was advertised prominently in high traffic spaces, including the top banner as well as the recommended list, which guarantees visibility among AppGallery’s 460 million active users. The high promotional effort was maintained consistently throughout the campaign, with Video Show being featured prominently in different locations to capture the attention of AppGallery users.

“This partnership with AppGallery is nothing short of a windfall for us. We are thrilled with the results of the campaign and are already exploring more ways that we can work with Huawei,” said WU Yi at Shanghai Aiqi Info. “The integration with HMS kits is not only helpful in terms of the development process of the app, it opens up even more resources provided by Huawei. We are really g rateful for the consistently high-quality support that AppGallery and Huawei has provided.”

Due to AppGallery’s marketing support, Video Show’s daily downloads increased five-fold in MEA and seven-fold in LATAM. The growth in daily downloads continued even after the campaign ended, demonstrating the potential impact of AppGallery marketing. In addition, the post-campaign daily downloads, as compared to before, saw a 1.6-time jump in MEA and a 6-time jump in LATAM.

AppGallery – Committed to Helping Developers Succeed

AppGallery is constantly working to remain the open, innovative app distribution platform that is accessible to all consumers. AppGallery understands that it must be committed to both consumers and developers in order to attain this goal. Thus, Huawei has been providing support and resources to help developers succeed including one-stop operational support for developers worldwide covering the entire development cycle, to incentivise innovation and promote ecosystem prosperity.

As the top three app marketplace globally, AppGallery will continue to bring together quality global and local applications. To date, it has aggregated a remarkable catalogue of quality popular applications from around the world, with apps across 18 categories including entertainment, social media, news, and more.

For more information about VideoShow, please visit the AppGallery at https://appgallery.cloud.huawei.com...le=zh_CN&source=appshare&subsource=C101443025

For more information, please visit the Huawei Developer website at https://developer.huawei.com/consumer/en/ or the Huawei Developer Forum at https://forums.developer.huawei.com/forumPortal/en/hom