[Huawei Developers] John Wo:
In today's oversaturated Internet, the cost of attracting new users has skyrocketed, and users tend to spend less time on specific apps. According to the data report, the total number of apps downloaded and installed per mobile netizen increased to 60 in 2019. But as the QuestMobile: 2020 Mobile Internet Panorama Ecology Report has noted, the number of apps launched monthly per netizen in 2019 was only 23, meaning that more than half of installed apps have a low launching rate.

Due to this reality, it's essential for apps to establish an effective communication channel with users, and activate users in a timely manner. Message pushing has thus come into being, as the preferred method for helping activate and retain app users.

What Is Message Pushing?

Pushing messages to users via the device notification panel can activate users and enhance their loyalty to your app. However, undifferentiated message pushing can annoy users, even causing them to uninstall apps, in certain cases. Therefore, it's necessary to not only guarantee message content, but also formulate appropriate policies for push messages. Fortunately, Push Kit has got you covered in every regard.

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HUAWEI Push Kit

As a stable, precise, and efficient messaging channel, HUAWEI Push Kit enables you to push custom messages to users in a timely manner, while also archiving valuable notifications.

1. Efficient Messaging Channel for Quick Delivery

You can push messages, even when your app has not launched or is not running in the background, ensuring that users receive messages in a timely manner.

2. Custom Messages for Niche Audiences

You can segment audiences by conditions, such as the device model, system language, or subscribed topic, and send custom messages to each audience. For a news app, you could distinguish between audiences by separating them according to the content that they are most interested in, select the audience for a specific type of content, and send the latest relevant news to them, for example, sending the latest sports news to users who are avid sports fans. This function helps you send messages with greater precision, for an increased user tap-through rate.

3. Scenario-Based Message Pushing

You can trigger automated messaging in real time based on usage behavior or geographical location, when authorized by users, a stark contrast with traditional undifferentiated marketing models. For instance, you could push messages to users who are near a coffee shop, informing them that there are relevant promotion associated with the coffee shop.

4. Diverse Message Display Styles

In addition to the common text, you also can choose from a range of other styles, including large text, emojis, and buttons, in order to improve the efficacy of message displays. If a message is relatively lengthy, you can simply select the large text style to have it displayed across multiple lines. You can also add emoji emoticons to messages, enticing more user taps.

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With Push Kit, you'll have access to a range of message customization capabilities, to tailor content to suit users, for optimally efficient and effective user activeness and retention.

Push Kit currently serves over 50,000 high-quality apps, covering 200+ countries and regions, with a staggering 50 billion messages sent on a daily basis. We look forward to working together with you in the future!

Click View Original to view the development guide, or contact us by sending an email to hwpush@huawei.com.

Click here to view the original.

https://developer.huawei.com/consumer/en/hms/huawei-pushkit?ha_source=z