[Huawei Developers] Martin Bieber:
V Recorder, a screen recording app, continues to experience a surge in daily downloads even after the partnership marketing campaign with AppGallery has successfully concluded. Through extensive ad promotion on AppGallery, the campaign sought to drive app awareness and app user growth. Experiencing a daily download increase of sixty times in the Middle East and Africa (MEA) and seventeen times in Latin America (LATAM) during the campaign, V Recorder’s figures continued to rise. Compared to pre-campaign, the MEA region maintained a growth of sixty times in daily downloads, with the LATAM region boasting of figures of 635%.

A Partnership that Yielded Unbelievable Results

AppGallery is constantly working towards becoming the top destination for quality and popular apps from all markets. As part of this vision, Huawei is committed to not only providing the best app download experience for consumers but also to the growth of developers. AppGallery is always seeking out developers for collaborative marketing campaigns where each side share marketing resources to drive brand awareness among their respective userbase. With these reciprocal partnerships, Huawei provides key operational resources that can benefit brand partners and their apps, which in turn improves the experience of AppGallery for end-users.

In addition to participating in this marketing campaign, V Recorder has also integrated two Huawei Mobile Services (HMS) Core kits, including In-App Purchase Kit as well as Ads Kit. With the HMS toolkits’ implementation, V Recorder’s app experience was enhanced exponentially for AppGallery users. Additionally, the integration to the HMS ecosystem grants V Recorder access to the comprehensive operational support that Huawei provides for its registered developers.

“Despite its short run, the partnership with AppGallery exceeded all imaginable targets. The success of this campaign is a testimonial to the effectiveness of Huawei and AppGallery’s marketing efforts,” said WU Yi at Shanghai Aiqi Info. “We are definitely looking forward to future opportunities with Huawei. This collaboration with AppGallery has really inspired us and we will definitely pour more resources into our next project with Huawei to reap even greater rewards.”

AppGallery pulled all the stops for V Recorder’s promotion on AppGallery. The screen recording app was featured heavily in high traffic locations, including AppGallery’s splash screen as well as on the recommended list. These prominent spaces, which have high visibility, effectively reach out to AppGallery’s 460 million active users. Throughout the campaign period, the app also rotated between various prime ad spaces to maintain awareness among Huawei users.

AppGallery – An open, innovative app distribution platform that is accessible to all

As the top three app marketplace globally, Huawei is fully committed to its developers and their businesses. The success of an app marketplace hinges on the quality of the apps it has onboarded. Thus, Huawei has been providing support and resources to help developers succeed including one-stop operational support for developers worldwide covering the entire development cycle, to incentivise innovation and promote ecosystem prosperity.

With over 184 billion app distribution in H1 2020 alone, AppGallery is continuously working to bring together quality global and local applications by actively reaching out to developers and inviting them onboard. Since its launch, AppGallery has assembled a remarkable catalogue of apps across 18 categories including entertainment, social media, news, and more.

For more information about V Recorder,please visit the AppGallery at

https://appgallery.cloud.huawei.com...le=zh_CN&source=appshare&subsource=C101072825

For more information, please visit the Huawei Developer website at https://developer.huawei.com/consumer/en/ or the Huawei Developer Forum at https://forums.developer.huawei.com/forumPortal/en/home