[Huawei Developers] Martin Bieber:
The first thing that probably strikes you about China is how big it is, China is also number one when it comes to internet users – more than 800 million. So when it comes to international marketing for developers, localizing for China simply cannot be ignored.

A localized application will reach a much wider audience and it will be more positively received. Successful application localization is challenging, because localization is not only translation, but also changes in business models, docking with local social media platforms and even in the style and background of game characters in order to adapt to the Chinese market. To help you release your applications on AppGargelly, here are a few important localization insights to help you get a good understanding of the Chinese market.

Seek help from the team in localization

A local team can make product localization much easier. In most cases, large localization teams have much professional local staff, including IT technical support, product, translation, customer service, and marketing teams. The staffing varies slightly from company to company. For example, the localization team of Blizzard China, a well-known game company, consists of two parts: localization and quality inspection. The work covers all Blizzard products. Game localization is divided into four parts: text, voice, video, and pictures.

Localization of products

There is a lot of translation software, but Chinese users have long been demanding in-app languages that are not simply translated into Chinese, because applications with localized languages are more accessible to users. In order to create applications that are commonly used by local users, you need to not only translate the language, but also increase the interestingness of the application’s languages. As you know, ordinary texts are difficult to attract users, so localization is a process of both text and culture processing.

Distribution market localization

Google is not available in China, so the experience of using Android phones in China is very different from that in other countries around the world. China's app market is a highly fragmented one, with Chinese phone makers and Internet providers competing for core software and apps, so Chinese users can choose from Huawei AppGallery or any other Android app stores.

Marketing localization

In China, media platforms are dominated by a handful of giants. Byte jumping, Baidu, Alibaba, Tencent four companies of applications accounted for nearly 80% of China's mobile Internet users use time. ” China's media landscape has a stronger head effect, with BATT in all pendulous head applications. Therefore, the ability to master the media platforms of giants is a key skill for overseas developers to achieve stable growth and long-term success in the Chinese market.” Li Jianxin, the vice president of Mobvista said.

Localization is an important method and strategy for a successful application. We will help you to localize in China market. If you want to get further information. please contact us by email: gochina@huawei.com

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