[Huawei Developers] Sherlock F:
Since it was released in April 2019, HUAWEI AppGallery Connect has provided 49 services to 1.8 million developers in over 170 countries and regions. In this post, we’re going to show you how you can use AppGallery Connect’s distribution services to reach your target users, optimize your app’s user experience, and gain greater exposure for your apps and games.

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Releasing an App or Game in AppGallery Connect

Once you’ve created your app or game in AppGallery Connect. You can upload it in the form of an APK, App Bundle, RPK, or another type of app package. Once it has been approved, you can distribute it to Huawei devices worldwide, including mobile phones, tablets, Vision, watches, and head units.

Pre-orders: Attract Potential Players to Increase App Downloads

Before releasing a game, you can use Pre-orders in AppGallery Connect to accumulate prospective players. You can explain what your game’s about, describe its rules and features, and introduce activities, by using a wide range of visual assets. With AppGallery Connect’s Pre-orders service, you can promote your game across a wide range of channels before it goes live, and attract a broad user base. When a user pre-orders it, they’ll receive a notification from AppGallery when your game is available for early access or after it has been released, to remind them to download it, which means they’re more likely to convert. You can also make changes to your app details page or HTML5 pre-order page, and add relevant information for prospective users, which will encourage them to pre-order. By updating its game header image during the pre-order period, one game increased its daily pre-order conversion rate through the app details page by 5%, and daily pre-orders went up by more than five times.

Early Access: Obtain Early Access Data to Optimize Your Apps

A common concern among developers is that their games won’t be supported or won’t run smoothly on certain Huawei devices. That’s why AppGallery Connect gives you the option to submit an early access application, so you can check your app runs smoothly on Huawei devices, and make any optimizations you need to make based on data insights. After analyzing its early access data and optimizing its version, one game was able to increase its next-day retention rate by 5%. In addition, Early Access data serves as an important frame of reference for AppGallery Connect in rating games and allocating promotional resources upon initial release.

Open Testing: Get Valuable Feedback from Trusted Users

To make sure your app provides the best possible user experience, and to improve your user retention rate, we recommend inviting trusted users to install your app and test it before you take it live. When a test user agrees to participate in the open test, they can download the test version on HUAWEI AppGallery, and send feedback directly to you. This helps you find and fix any last bugs, so you can optimize the user experience, and improve app stability in time for the official release.

Phased Release: Reduce Risks of Version Updates

With Phased Release, you can limit the release of a new version to a certain proportion of users first, and then gradually increase the proportion, so you have more time to make improvements based on feedback before the full release. During this process, you can suspend, resume, update, and upgrade your app version release. Phased Release allows you to gradually roll out your new version to users, minimizing the risks of network-wide release and helping increase your app's quality.

App Bundle Distribution: Reduce Package Size & Increase App Downloads

Users are generally more willing to download smaller apps, so by reducing the size of your app package right down, you can achieve more downloads and installations. App Bundle does this for you, and is becoming the preferred service for an increasing number of developers. VivaCut, a video editor, was packaged using App Bundle. After the Dynamic Ability SDK had been integrated into the app, users only had to download the required functions. This meant that the size of the app package could be reduced by 25%, and the installation success rate increased by 4%.

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Try out our value-added distribution services, including Pre-orders, Early Access, Open Testing, Phased Release, and App Bundle, and you’ll be able to efficiently detect problems with, optimize, and increase the success of your apps.

For more information about AppGallery Connect, take a look at our official website at https://developer.huawei.com/consumer/en/agconnect