[Huawei Developers] Sherlock F:
You've probably wondered how to keep your users engaged over the long haul, in the fickle mobile app market. Fortunately help is on the way!

AppGallery Connect represents a plethora of premium services, such as A/B Testing, Push Kit, App Messaging, App Linking, and leaderboard, which can help you retain and activate users. AppGallery Connect released a set of refined operations tools designed with the goal of enhancing user experience, helping attract and engage users in new and exciting ways and markedly improve business prospects.

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Gain Crucial Insight into User Preferences

A/B Testing provides for informed, data-driven decision making, facilitating more effective operations. It allows you to conduct group experiments to determine user preferences with regard to UI design, copywriting, and product functions. A/B Testing does not boost user activity on its own, but it sheds light on user priorities via high-level data, giving you the tools to boost your DAU and MAU.

For instance, an app development team had designed multiple update variants for the app's home page, and had hoped to determine the optimal option. It used A/B Testing to distribute these variants to targeted user groups, with the goal of soliciting feedback. The test revealed that one specific variant facilitated a staggering 25% increase in user activity. Unsurprisingly, the team opted to apply the variant as the app's new home page.

In another example, an app development team conducted a test involving two user groups before unveiling a new function that they anticipated could facilitate greater user engagement. The function was only available to one of the user groups. Two weeks later, the daily active duration of users in the treatment group was half an hour longer than that of users in the control group. Considering this highly-revealing data, the team opted to release the function, and it proved to be a right choice as the app's daily active use time rose by an impressive 15%.

Targeted Push Notifications

Push Kit establishes multiple cloud-device messaging channels that push messages to users under their permissions with seamless efficiency, achieving a mind-blowing 99% delivery rate. Push Kit allows you to select targeted audiences, and send messages with pinpoint precision, freeing users from the distracting, and undiscriminating traditional marketing campaigns. The Kit offers diverse messaging formats, including short text, long text, and images, enabling you to tailor messages to best attract users.

Users often expect to be informed when a favorite product is released or on sale. Push Kit helps you push specific messages to targeted audiences in real time when users allow for it, making premium content and highly-relevant information accessible in an instant, which contributes to soaring user engagement. A good example of this phenomenon is a video app that recently integrated Push Kit and boosted its DAU by a remarkable 20%.

Context-Specific App Messaging

Irrelevant messages can be distracting, and cause user backlash, often leading to app uninstallations. App Messaging helps you avoid this pitfall, equipping you to send highly relevant messages that enhance user retention and engagement, rather than detract from it. Furthermore, you can define events to trigger messages in specific scenarios, to send messages that reach users at just the right moment, such as those instructing users to perform anticipated operations.

A call screen theme customization app used this service to great effect recently, after having released a new theme. The theme was largely ignored by users initially, and to attract more users to the theme, the development team integrated App Messaging, which enabled the app to send new theme release notifications to specific users. After these users signed in, App Messaging would allow the app to recommend themes according to the users' preferences, causing more users to view and select themes. Just three weeks in, the app saw its usage increase by 11%.

Moreover, App Messaging has the following features which encourage users to use your key app functions.

Precise targeting: Triggers targeted messages to account for wide-ranging user behaviors and services in all conceivable scenarios.

Diverse formats: Displays messages in pop-up, banner, image, and custom formats with a variety of configurable message elements, encompassing images, colors, text, buttons, and redirection.

Message data: Collects data related to message displays and taps, and utilizes it to conduct high-level conversion funnel analysis.

Large-Scale User Mobilization, with Deep Linking to In-App Content

With App Linking, you can create links to specified in-app content. It allows you to create cross-platform links, both long and short, that still work even when your app has not been installed by a user. When the user taps a link created in App Linking, they are redirected to the specified in-app content. In the event that the user has not installed the app, App Linking will direct them to AppGallery for download. After download and installation are complete, the app will launch automatically under users' permissions, with the in-app content displayed for the user. App Linking streamlines the redirection process, saving users time, and allows you to engage greater numbers of users by providing content of interest.

One effective way to utilize App Linking is to send deep links by SMS or email (when authorized by users) that allow users to claim unconditional coupons. Once the user opens the link, the relevant in-app content will pop up for them, allowing them to claim the coupon, or if they do not yet have the app, they will be directed to AppGallery for app download, before proceeding. App Linking helps you transform potential users into active ones in a wide-ranging manner.

In addition, App Linking boosts views of specific pages by waking up inactive users and converts mobile website users into native app users. It also helps you analyze the link performance of each traffic source based on the tracing parameters, so that you can find the platform that can achieve the best promotion effect for your app.

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Operations Services, a Literal Game-Changer in User Engagement Boosting

Operations services in HUAWEI AppGallery Connect offers a diverse array of functions, including gift packages, game achievements, and leaderboards. Leaderboards and achievements are effective ways to keep users plugged in to a game. The presence of a leaderboard encourages game players to compare scores and levels with those of other players. Real-time player leaderboards, either offered in a floating window or through the game app itself, can install a highly-competitive and loyal user base. Similarly, achievements can inspire players to dive into the game and commit to honing their skills. You can opt to add achievements on a regular basis to keep your game fresh, and attract a passionate cadre of hardcore gamers.

HUAWEI AppGallery supports versatile global app distribution to address all conceivable usage scenarios, and to all major device types, reaching 700 million Huawei device users. The platform's innovation-conducive growing and operations service portfolio gives developers the tools to attract and retain users with newfound ease, thus winning over abundant support from users for you.

To learn more details, please visit https://developer.huawei.com/consumer/en/service/josp/agc/index.html