[Huawei Developers] John Wo:
More information about HDC, you can visit HUAWEI Developer Forum​

At the HDC.Together 2020 conference, HUAWEI Dynamic Tag Manager (DTM) received widespread attention thanks to its flexible and efficient mobile app and website data tracking functionalities, and the fact it does not require coding. It is also cost-efficient and supports multiple analytics platforms.

Tag managers help developers deploy and organize the tags on their websites or apps, so third-party data analytics platforms can collect and share the data they need. They can solve the issue of website and app performance deteriorating due to too many tags being deployed.

"DTM may be the first tool in the industry to enhance a tag management system (TMS) by adding visual event tracking. The usability of visual event tracking, combined with the flexibility of TMS, make DTM both efficient and flexible, and will empower enterprises to achieve rapid growth through digital marketing. Thanks to its user-friendly portal, enterprise marketing personnel can dynamically update tags and easily track specific visual events, so they can stay on top of their marketing data without needing to code."

[IMG="https://communityfile-dre.op.hicloud.com/FileServer/getFile/cmtybbs/005/796/051/2640852000005796051.20200918114248.23898490508671089815143488277012:50510923083336:2800:5AE40A0E427C0786428C40EFAA27A9B62DDCD27885344DC2E7EFD697E4D9B926.jpg"]https://communityfile-dre.op.hicloud.com/FileServer/getFile/cmtybbs/005/796/051/2640852000005796051.20200918114248.23898490508671089815143488277012:50510923083336:2800:5AE40A0E427C0786428C40EFAA27A9B62DDCD27885344DC2E7EFD697E4D9B926.jpg[/IMG]

DTM's Product Manager demonstrated its functions by using an example:

After delivering an ad through a range of media channels, an enterprise marketing team needs to analyze its performance by looking at metrics such as purchases and subscriptions. This enables them to see which channels were most successful, so they can optimize their ad delivery to achieve the best results at the lowest possible cost.

Traditionally, this would require the enterprise to modify its app code to track specific events.

This creates the following challenges:

1. Heavy workload: The enterprise would need to integrate multiple SDKs if it wants to use multiple analytics platforms.

2. Long period: To modify the conditions and rules for sending data to meet different marketing requirements, the enterprise would need to modify the app's code and then release an update, which is usually time-consuming.

3. High cost: To send data to multiple analytics platforms, the enterprise would need to maintain multiple sets of code.

These challenges undermine the efficiency, flexibility, and results of digital marketing. HUAWEI DTM can help enterprises to easily overcome these challenges.

[IMG="https://communityfile-dre.op.hicloud.com/FileServer/getFile/cmtybbs/005/796/051/2640852000005796051.20200918114418.86973076975606109776126832558413:50510923083336:2800:8D172BEF779AA971DEA1FF6B0D900803662DAE149371DA66BAC153AF1B7C40C0.jpg"]https://communityfile-dre.op.hicloud.com/FileServer/getFile/cmtybbs/005/796/051/2640852000005796051.20200918114418.86973076975606109776126832558413:50510923083336:2800:8D172BEF779AA971DEA1FF6B0D900803662DAE149371DA66BAC153AF1B7C40C0.jpg[/IMG]

DTM offers a simple and reliable tag management solution that is free and easy to integrate, allowing developers to flexibly manage their tags without the hassle of coding.

Advantages of DTM:

① Dynamically adjust data reporting rules, without having to release updates

Generally, enterprises carry out marketing activities more frequently than they release app updates. This means that if their marketing activity data monitoring is reliant on app updates, they will need to frequently modify their app's code, and then wait until the next app update before their changes will take effect. As a result, they may miss out on the best marketing time window. With DTM, they can do all of this from an easy-to-use DTM portal. It requires no coding, and their changes will take effect straight away, without them needing to release an app update.

② Everything is faster

Enterprises can configure rules for collecting, processing, and reporting data on the DTM portal, and this configuration will take effect in just 6 hours.

③ Multi-platform distribution

Enterprises often need to deliver ads through different channels and use different data analytics platforms to compare performance. DTM can collect data from different digital marketing systems and report the collected data to multiple analytics platforms, such as HUAWEI Analytics, AppsFlyer, Adjust, Google Ads, and Google Analytics for Firebase.

④ Lower cost, higher efficiency

Enterprises can directly add, delete, and modify tags on the DTM portal, which is cheaper and requires less IT resources. They can also manage all tags centrally, considerably improving the efficiency of their tag management.

⑤ Data privacy and security

DTM has data centers in China, Singapore, Russia, and Europe. It strictly complies with privacy laws and regulations of a wide range of countries and regions such as the GDPR, so it protects developers' data privacy and security.

During the HDC, DTM's visual event tracking function caught the eyes of many developers.

[IMG="https://communityfile-dre.op.hicloud.com/FileServer/getFile/cmtybbs/005/796/051/2640852000005796051.20200918120556.90349059900445027029781429058121:50510923083336:2800:C5DE7BFD408C3F352FD69E9DD751B1E3737E38876F60E7F2C6AFD278063E6B70.jpg"]https://communityfile-dre.op.hicloud.com/FileServer/getFile/cmtybbs/005/796/051/2640852000005796051.20200918120556.90349059900445027029781429058121:50510923083336:2800:C5DE7BFD408C3F352FD69E9DD751B1E3737E38876F60E7F2C6AFD278063E6B70.jpg[/IMG]

With visual event tracking, marketing personnel can synchronize app screens or web pages to the DTM portal, and then click the relevant screen or page elements on the portal to quickly add visual events and parameters for these elements without coding, greatly improving data collection efficiency.

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Page for adding visual events for an app screen

[IMG="https://communityfile-dre.op.hicloud.com/FileServer/getFile/cmtybbs/005/796/051/2640852000005796051.20200918114610.87548148458401046913359900077038:50510923083336:2800:5E05F8F4207218D0841F0DB0DE4D8B8FB4961EA3D838F1ABEC568F3914EC47E3.png"]https://communityfile-dre.op.hicloud.com/FileServer/getFile/cmtybbs/005/796/051/2640852000005796051.20200918114610.87548148458401046913359900077038:50510923083336:2800:5E05F8F4207218D0841F0DB0DE4D8B8FB4961EA3D838F1ABEC568F3914EC47E3.png[/IMG]

Page for adding visual events for a web page

DTM can be used together with HUAWEI Analytics and Push Kit to further improve the operational efficiency.

[IMG="https://communityfile-dre.op.hicloud.com/FileServer/getFile/cmtybbs/005/796/051/2640852000005796051.20200918114645.78864331789385368438599629297705:50510923083336:2800:C4437E7FD35D21BEFF303495A5818387D869D35D26174C79F9215256C8A8D0D3.jpg"]https://communityfile-dre.op.hicloud.com/FileServer/getFile/cmtybbs/005/796/051/2640852000005796051.20200918114645.78864331789385368438599629297705:50510923083336:2800:C4437E7FD35D21BEFF303495A5818387D869D35D26174C79F9215256C8A8D0D3.jpg[/IMG]

To learn more about DTM, go to the HUAWEI Developers website or send an email to hwdtm@huawei.com.

For more details, you can go to:

Our official website

Our Development Documentation page, to find the documents you need

Reddit to join our developer discussion

GitHub to download demos and sample codes

Stack Overflow to solve any integration problems