[Huawei Developers] Martin Bieber:
What promotion resources are available in AppGallery for developers in China and how you can access those resources

AppGallery provides developers with rich support of resources, including app market resources, mobile resources, local marketing resources, joint operations, and revenue sharing. Among them, the available resources in the Huawei app market include splash screen, banner, featured page, gifts, campaigns, albums, and recommendation cards. Huawei’s mobile resources outside the AppGallery include wallpapers, Huawei video, browser ads, and pre-installs of your app in new phones. Also, Huawei search provides multiple traffic portals to increase the exposure of the application.

HUAWEI AppGallery paid promotion for developers

Ranked high in the apps available, distributed games, and user quality, HUAWEI AppGallery provides a convenient and quality platform for various app developers and is committed to building a fair, targeted, and efficient release channel to increase app exposure and download rate. Huawei Ads is the main entry to attract massive traffic, which will provide abundant ad resources, such as a splash screen, a news feed, top banner, pre-roll ads, banner, and Huawei video. Huawei Ads can accurately determine the targeting of ad placement based on multiple data to provide correct ads for users. Huawei ads obtain the seeds and optimize the user model, then deliver ads to lookalike users.

Promotion resources on AppGallery in the Chinese mainland

From our experience, after the developer’s applications have been released on AppGallery in China and are based on HMS, they usually have a need for resources to promote. To help App developers who are entering China for the first time, Huawei has rich promotion resources to provide, including top banner, push messages, new releases, Global apps, and Content Window. With all the resources, we can guarantee you a big boost in user acquisition and monetization.

Joint operations with Huawei to distributing your applications

HUAWEI AppGallery cooperates with developers to operate apps and distribute them worldwide. It provides convenient development services and quality operations resources and carries out various marketing activities to drive use and transaction volume growth. If developers participate in Huawei’s joint operation and have further cooperation with Huawei, their apps will appear in these activities. Joint operation and joint marketing can help games to obtain user growth quickly. An important point is that Huawei provides a higher percentage of the share of the joint operation. Compared with 70% for Google Play developers, the share for Huawei AppGallery developers is 85% for the first two years.

Gift cooperation for developers to promote in China

The Gift Management module is open to all enterprise developers and supports the configuration of global gift packages. After a gift package is created and approved, it is displayed on the app details page of the Huawei AppGallery client. Additional exposure positions will be offered to gift packages that meet specified requirements.

Other promotion resources

Huawei provides one-stop application distribution services for developers. In addition to the preceding promotion resources, Huawei also provides multiple resources to help developers attract new users and generate revenue. For example, developers can create operation activities by themselves after released in China, which is configured with different resource slots based on the benefits and purpose. After the activities are approved, they can be officially launched on the Huawei AppGallery (including children center, education center, and game center). In addition, the Huawei AppGallery community is an important resource developed by Huawei. Developers can publish content, initiate community activities, and answer user questions in the community to gain greater influence and exposure. Besides, the content recommendation is a new column of Huawei AppGallery, which can help developers present valuable developer/app stories and bring their application closer to consumers.

Huawei have diverse promotional resources to help developer enter the Chinese market, and for more information about how to grow with AppGallery in China, please contact us by email: gochina@huawei.com