[Huawei Developers] John Wo:
More information like this, you can visit HUAWEI Developer Forum​

The HUAWEI DEVELOPER CONFERENCE 2020 (Together) saw the unveiling of HMS Core's HUAWEI Analytics Kit, which gained widespread attention among developers. Analytics Kit is a cross-platform and multi-device analysis platform which provides a range of services for mobile and web app developers.

[IMG="https://communityfile-dre.op.hicloud.com/FileServer/getFile/cmtybbs/005/796/051/2640852000005796051.20200919100223.74641290594289274653940627582681:50510924023020:2800:CEEDA906D1A52D36ADBAAF9A44B7FE2DF40BF07649393795B51A0CBF2CC8772A.png"]https://communityfile-dre.op.hicloud.com/FileServer/getFile/cmtybbs/005/796/051/2640852000005796051.20200919100223.74641290594289274653940627582681:50510924023020:2800:CEEDA906D1A52D36ADBAAF9A44B7FE2DF40BF07649393795B51A0CBF2CC8772A.png[/IMG]

HUAWEI Analytics Kit, providing cross-platform and analysis services

App Service Sub-forum: HUAWEI Analytics Kit Keynote Speech

On September 11, the Product Executive of HMS Core's HUAWEI Analytics Kit spoke at an App Service sub-forum, to introduce global developers to the service's analysis capabilities. Features of HUAWEI Analytics Kit range from simplified SDK integration to intelligent product analysis, flexible event analysis, and rich multidimensional analysis reports. When combined, these allow developers, as well as product and operations personnel, to easily understand their users' behavior, and make informed decisions about how to market and optimize their apps.

[IMG="https://communityfile-dre.op.hicloud.com/FileServer/getFile/cmtybbs/005/796/051/2640852000005796051.20200919094045.50331784982804018512459942243046:50510924023020:2800:CC6C83DA891A759E7C9A7465AE774D176F03B872147DEEE8BF9DF8E50138F8BF.png"]https://communityfile-dre.op.hicloud.com/FileServer/getFile/cmtybbs/005/796/051/2640852000005796051.20200919094045.50331784982804018512459942243046:50510924023020:2800:CC6C83DA891A759E7C9A7465AE774D176F03B872147DEEE8BF9DF8E50138F8BF.png[/IMG]

HUAWEI Analytics Kit's Product Executive delivering his speech entitled Developing user growth strategies is easier with HUAWEI Analytics Kit

Free Cross-platform Services

During the keynote speech, the biggest highlight was arguably the fact that the Kit offers both cross-platform and multi-device analysis. With unified analysis of Android, iOS, and web products, product and operations personnel can view aggregated analysis reports for different platforms and devices, and drill down into analysis reports for certain platforms or devices. This means they can gain comprehensive insight into user behavior across different platforms and devices.

Diverse Analytics Models and Flexible Event Analysis

HUAWEI Analytics Kit can automatically collect more than 30 types of events, including app crashes, installations, uninstallations, updates, in-app purchases, and ad clicks. What's more, the Kit can generate dozens of multidimensional analysis reports based on more than 500 custom events, helping developers to customize events related to their services to comprehensively measure the performance of their apps.

[IMG="https://communityfile-dre.op.hicloud.com/FileServer/getFile/cmtybbs/005/796/051/2640852000005796051.20200921011109.50663082792418567237597066087283:50510924023020:2800:EC5B225A89A7AEB43707DDE7C08A224040943B621CD8FF8F5E1B86B64995F92D.png"]https://communityfile-dre.op.hicloud.com/FileServer/getFile/cmtybbs/005/796/051/2640852000005796051.20200921011109.50663082792418567237597066087283:50510924023020:2800:EC5B225A89A7AEB43707DDE7C08A224040943B621CD8FF8F5E1B86B64995F92D.png[/IMG]

The HUAWEI Analytics Kit capabilities introduced during the keynote speech

Flexible Audience Segmentation for Targeted Marketing

With HUAWEI Analytics Kit, developers can segment audiences by event and user attributes, or generate audiences based on retention analysis and funnel analysis, with one click. This helps them quickly implement hierarchical user operations.

[IMG="https://communityfile-dre.op.hicloud.com/FileServer/getFile/cmtybbs/005/796/051/2640852000005796051.20200921012751.30088812647367404594840978310800:50510924023020:2800:9A7EAC79F803AF6DE057307055C6D577553649FE1A2DE68E78F4F3B9CBDCFDB4.png"]https://communityfile-dre.op.hicloud.com/FileServer/getFile/cmtybbs/005/796/051/2640852000005796051.20200921012751.30088812647367404594840978310800:50510924023020:2800:9A7EAC79F803AF6DE057307055C6D577553649FE1A2DE68E78F4F3B9CBDCFDB4.png[/IMG]

HUAWEI Analytics Kit's refined audience segmentation

The generated audience can be used to set filtering conditions for each analysis report, which enables developers to analyze an audience's behavior features. Audiences can also be used by HUAWEI Push Kit, A/B Testing, and App Messaging for more precise marketing, closing the loop from insight to marketing.

Prediction Service

The keynote speech also saw HUAWEI Analytics Kit's Prediction Service being formally revealed. HUAWEI Prediction Service uses machine learning algorithms to predict which users are likely to be lost, and which are willing to pay, helping product and operations personnel plan activities to prevent user churn and improve payment conversion. Based on the prediction results, product and operations personnel can then use HUAWEI Push Kit, A/B Testing, and App Messaging to run refined operations across multiple scenarios.

[IMG="https://communityfile-dre.op.hicloud.com/FileServer/getFile/cmtybbs/005/796/051/2640852000005796051.20200921012812.93374716070966942512807827670738:50510924023020:2800:8592D88B4385B8597800B057DC4D9908CBAA846B70B0470B00D55612046C8835.png"]https://communityfile-dre.op.hicloud.com/FileServer/getFile/cmtybbs/005/796/051/2640852000005796051.20200921012812.93374716070966942512807827670738:50510924023020:2800:8592D88B4385B8597800B057DC4D9908CBAA846B70B0470B00D55612046C8835.png[/IMG]

Release of HUAWEI Analytics Kit's Prediction Service

Partner Speech - Data-Driven Intelligent Operations

Qiao Cheng, Chief Operating Officer of Now: Meditation, shared his experience of using HUAWEI Analytics Kit through a keynote speech entitled Identifying Valuable Users to Improve App Revenue.

[IMG="https://communityfile-dre.op.hicloud.com/FileServer/getFile/cmtybbs/005/796/051/2640852000005796051.20200919092704.50454557960756727872956699114116:50510924023020:2800:A94D1A1410F1BFF3CA221DDFEC0B16575B2BEECF9F84B9820080B31AD53A0D40.jpg"]https://communityfile-dre.op.hicloud.com/FileServer/getFile/cmtybbs/005/796/051/2640852000005796051.20200919092704.50454557960756727872956699114116:50510924023020:2800:A94D1A1410F1BFF3CA221DDFEC0B16575B2BEECF9F84B9820080B31AD53A0D40.jpg[/IMG]

A keynote speech by Now: Meditation, one of HUAWEI Analytics Kit's partners

According to Qiao Cheng, Now: Meditation has implemented differentiated operations and driven the growth of operation indicators based on user attributes, behaviors, and preferences provided by HUAWEI Analytics Kit. Qiao believed that thanks to HUAWEI Analytics Kit, they will hit a new record this year in terms of user operations.

In addition, Yang Jiasong, Operations Director of Tower Defense Empire, shared his experience of using HUAWEI Analytics Kit while working on Tower Defense Empire.

[IMG="https://communityfile-dre.op.hicloud.com/FileServer/getFile/cmtybbs/005/796/051/2640852000005796051.20200919094000.27651827435318570019838721995787:50510924023020:2800:F5EE019BEE48A1361D0671DCB88EB170C398EBE3C029B655D584D6AF1D3DB1AE.jpg"]https://communityfile-dre.op.hicloud.com/FileServer/getFile/cmtybbs/005/796/051/2640852000005796051.20200919094000.27651827435318570019838721995787:50510924023020:2800:F5EE019BEE48A1361D0671DCB88EB170C398EBE3C029B655D584D6AF1D3DB1AE.jpg[/IMG]

A keynote speech given by Tower Defense Empire, one of HUAWEI Analytics Kit's partners

"Thanks to HUAWEI Analytics Kit's real-time monitoring function, we can now see the number of new users in real time when testing assets, so we can adjust our assets as needed to improve the experience for new users", said Yang. By using the funnel function, Tower Defense Empire's developers could see how many new users they were attracting, observe the conversion status at each stage, and locate issues which were causing churn. They could also save the characteristics of their lost users as an audience for further research. According to Yang, HUAWEI Analytics Kit's filter and comparison analysis also helped them to perform user segmentation analysis and multi-dimensional drill-down analysis, so they could verify each version update.

The team at Tower Defense Empire believes that the analysis and application of data is indispensable to their continuous development. In addition to real-time analysis, funnel analysis, comparison analysis, and user lifecycle analysis, HUAWEI Analytics Kit also supports cross-platform and multi-device analysis, helping developers to focus on user insight and strategy optimization. Developers do not need to spend time on developing analysis systems and processing data, which means they can use this time for other tasks and be more efficient.

HUAWEI Analytics Kit Experience Area

In the HUAWEI Analytics Kit interactive experience area, developers were very interested in the Kit's powerful functions, which many felt would be very helpful to their businesses. Most expressed interest in integrating HUAWEI Analytics Kit, so they could take a more data-driven approach.

[IMG="https://communityfile-dre.op.hicloud.com/FileServer/getFile/cmtybbs/005/796/051/2640852000005796051.20200919092810.82795292811932915134414702255937:50510924023020:2800:EA9ECDFF1DF57E32966B64C20096776A806BD1F8917598515F197897B252BA06.jpg"]https://communityfile-dre.op.hicloud.com/FileServer/getFile/cmtybbs/005/796/051/2640852000005796051.20200919092810.82795292811932915134414702255937:50510924023020:2800:EA9ECDFF1DF57E32966B64C20096776A806BD1F8917598515F197897B252BA06.jpg[/IMG]

Experience area: a one-stop analysis platform, helping developers to efficiently analyze data and increase their business growth

Codelabs on Simplified Integration

In the Codelabs area, developers experienced HUAWEI Analytics Kit's simplified integration process, and learned how to debug data reporting online through real-time debugging functions, greatly enhancing their confidence in integrating HUAWEI Analytics Kit.

[IMG="https://communityfile-dre.op.hicloud.com/FileServer/getFile/cmtybbs/005/796/051/2640852000005796051.20200919094021.27933118057048054062937915254463:50510924023020:2800:5A31F435F26616E9B1F08A725CC3E597775F7B91F2CAF4EB74C58E3A8BEA04FC.jpg"]https://communityfile-dre.op.hicloud.com/FileServer/getFile/cmtybbs/005/796/051/2640852000005796051.20200919094021.27933118057048054062937915254463:50510924023020:2800:5A31F435F26616E9B1F08A725CC3E597775F7B91F2CAF4EB74C58E3A8BEA04FC.jpg[/IMG]

Codelabs area

In future, HUAWEI Analytics Kit will continue to focus on machine learning algorithms, intelligent one-stop marketing platforms, and 1+8+N all scenarios. HUAWEI Analytics Kit hopes to work with more developers and partners to build a digital innovation ecosystem, and lead the new era of all-scenario intelligence based on big data.

For more information about HUAWEI Analytics Kit, connect us via Customer Service or send an email to hwanalytics@huawei.com.

For more details, you can go to:

Our official website

Our Development Documentation page, to find the documents you need

Reddit to join our developer discussion

GitHub to download demos and sample codes

Stack Overflow to solve any integration problems