[Huawei Developers] John Wo:
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With the rapid growth of digital marketing, a myriad of ad attribution platforms and analysis tools have appeared on the market. In addition, organizations’ data requirements are becoming increasingly complex, which means their marketing strategies need to be much more flexible. But traditional coding is neither efficient nor flexible, because it requires a great deal of time-consuming work. Organizations need a tag management system which helps them manage all their tags in one place, so they don’t need to integrate multiple ad attribution platforms and analysis tools. That’s precisely what HUAWEI Dynamic Tag Manager (DTM) does, and best of all, it is completely free to use.

With DTM, your marketing team can dynamically update all tracking tags using a user-friendly UI. They can then track specific events, and report data to third-party analytics and ad attribution platforms, without needing to do any coding.

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Advantages of DTM

Dynamically Adjust Data Reporting Rules Without Coding

Generally, you’ll carry out marketing activities more frequently than you release app updates. This means if your marketing activity data monitoring is reliant on app updates, you will need to frequently modify your app’s code, and then wait until the next app update before your changes take effect. As a result, you may miss out on the best marketing time window. With DTM, you can do all of this from an easy-to-use DTM portal. You don’t need to do any coding, and your changes will take effect straight away, without needing to release an app update.

Simplify Advanced Tracking

With preset tags in DTM, you can complete advanced tracking that usually takes days or weeks in just a few minutes.

For example, instead of adding tracking codes for each of the Submit buttons on your website, you can create a tag with a group of specific rules to track click events for all Submit buttons.

Increase Website Access Speeds

In DTM, tags are deployed in asynchronous mode, so tags that load slowly will not affect the triggering of other tags.

Centralize Your Tag Management

DTM manages all tags on your website or in your app, and simplifies the procedure for adding, editing, and deleting tags, greatly improving your tag management efficiency.

Free Enterprise-level Services

DTM is free of charge and provides enterprise-level support, so you can enjoy high-quality services without financial investment.

Fast Track Visual Events Without Coding

DTM provides visual event tracking. With this function, you can scan the QR code on the DTM portal to synchronize your app screen or web page with the DTM portal. You can then add visual events and parameters by simply clicking elements on the app screen or web page within the DTM portal.

UI for adding visual events for an app

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UI for adding visual events for a web page

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You can also use DTM together with HUAWEI Analytics and Push Kit to further improve the operational efficiency.

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Once visual events have been added and the relevant authorized data has been reported to HUAWEI Analytics with users’ consent, you can group users based on their behavior, attributes, and lifecycles. This helps you understand different users groups’ behaviors and demands, and enables you to target specific groups through targeted marketing activities, to continuously improve your user conversion rate and achieve business growth.

Quick Integration

Not sure how to integrate DTM? We have a wide range of documents, such as our development guide, API reference, and sample code, to help you get started. You can find these documents on the HUAWEI Developers website. If you have any questions, feel free to submit a ticket or send an email to hwdtm@huawei.com.

For more details, you can go to:

Our official website

Our Development Documentation page, to find the documents you need

Reddit to join our developer discussion: https://www.reddit.com/r/HMSCore/

GitHub to download demos and sample codes

Stack Overflow to solve any integration problems