[Huawei Developers] Leaf_Leaf:
Over the past few years, China's games market has developed rapidly and become the largest mobile games market in the world. However, due to regulatory policies and geographical differences, international developers are facing a series of challenges when publishing game in China. So there are some introductions about the China Mobile games market to help you distribute games in China.

Great development of China's mobile games industry

1. Growth of China's games market.

China mobile games market is growing rapidly, the revenue of the game market in China has reached CNY230.88 billion in 2019, an increase of CNY16.44 billion and 7.7% compared to 2018. By March 2020, the number of online game users in China reached 532 million, accounting for 58.9% of the total number of internet users.

2. China mobile game market revenue and size.

In 2019, the revenue generated by mobile games was CNY158.11 billion, accounting for 68.5% of total game revenue. With a growth of mobile users, mobile game revenue has dominated the revenue of the game market.

3. China Mobile Game player scale.

China had 685 million palyers in 2019, expected to rise to 772 million in 2024. While 637 million are mobile palyers, and most PC palyers also play mobile games.

The characteristics of Chinese game market development

1. Mobile games revenue dominated the revenue of the game market.

According to statistics, China Mobile's games market is expected to occupy about 30% of the global market in 2019, while in china game market, more than half of the players are playing mobile games.

2. Role-playing games are very popular in the Chinese market.

In 2019, the role-playing category will continue to lead major categories. Role-playing is the biggest revenue driver of the Chinese and even the entire Asian gaming market. For example, Westward Journey is often at the top of the game list.

3. China Mobile Game player scale.

China had 685 million gamers in 2019, expected to rise to 772 million in 2024. While 637 million are mobile gamers, and most PC gamers also play mobile games.

Difficulty to publish your games in China

When publish your game in China,the most likely challenges you can face is the strict qualification requirements, and certain certifications issued by the government is required for mobile games. What’s the most, when you publish a game in China, the law requires both companies and games. For example, Chinese government requires game companies to provide ICP license when publish games in China, while software copyright and ISBN is required for the published games.

We can help you publish you games in china

To help you publish your games in China market,we will provide policy consulting to help you better understand the China game market. As foreign game companies are having difficulty applying for qualifications in China, we could introduce some famous Chinese publisher to help you publish your game. We sincerely welcome you to join us, together to create a mutually beneficial ecosystem, and we will provide professional services to help you enter China.

Dear developers, if you are interested in distributing games in China or have any questions, please contact us by the following email address.

Email: gochina@huawei.com

More case sturdies and developer stories, please visit DevHub