[Huawei Developers] Freemind R:
Ads are one of the most prominent monetization sources for mobile app developers. The challenges are how to strike a balance between user experience and stable revenue, as well as how to protect user privacy while releasing personalized ads. HUAWEI Ads can be a powerful assistant for you to achieve business success.

About HUAWEI Ads

HUAWEI Ads aims to build an open and regulation-compliant advertising ecosystem. It provides developers with the Publisher service and advertising identifiers (OAID) to monetize app traffic while protecting user privacy.

Costs more than monetization revenue: business failure

Costs less than monetization revenue: continuous growth

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HUAWEI Ads: Your First Choice for Fast Monetization

What will affect ad revenue? The following formula illustrates the factors contributing to ad revenue growth.

Ad revenue = Ad requests x Fill rate x eCPM x Revenue sharing ratio​

Generally, the number of ad requests is determined by the number of app users, daily active users, and ad slots. The fill rate is determined by the number of advertisers, ad platform stability, as well as countries and regions. There are many factors that determine the eCPM, such as ad slot positions, ad formats, and ad assets.

So how can HUAWEI Ads help you easily obtain high monetization benefits? HUAWEI Ads has the following advantages for implementing a high fill rate, high eCPM, and competitive revenue sharing ratio.

High-Value Advertisers

In the past three years that HUAWEI Ads has been in operation in China, it has attracted a large number of global brands and performance-based advertisers from the automobile, luxury goods, tourism, and e-commerce industries, just to name a few. It was launched to markets outside China on January 15, 2020. With the expansion of the ad ecosystem, more advertisers will join and bring more ad resources.

Competitive Revenue Sharing Ratio

HUAWEI Ads offers the most appealing revenue sharing policy in the industry to bring higher revenue for developers. Developers will receive 90% of ad revenue in 2020 and 80% in 2021. In the future, developers can still get 70% of ad revenue. In other words, the sooner you join, the more money you can earn.

Various Innovative Ad Formats

HUAWEI Ads provides more options for you, covering most mainstream ad formats like native ads, rewarded ads, and banner ads.

What's more, HUAWEI Ads has made great efforts to help developers achieve a balance between app monetization and user experience.

Personalized Ads

Based on the hundreds of millions of Huawei end users, HUAWEI Ads deeply explores user profiles and only recommends personalized ads to target users, preventing irrelevant ads from affecting user experience.

App Installs with Just One Tap

HUAWEI Ads enables app installs from performance-based ads with just one tap, ensuring that users can enjoy an uninterrupted experience by not being redirected away from apps.

Consistent Visual Experience Across Devices and Platforms

You can quickly integrate dynamic native templates and adjust the UI layout based on your needs, reducing ad development time. In addition, intelligent matching makes ads fit seamlessly into the contextual environment and guarantees a consistent advertising experience across devices and apps.

More Open and Compliant Ecosystem

HUAWEI Ads has already established partnerships with many top worldwide mobile attribution and marketing analytics platforms from around the globe such as AppsFlyer, Adjust, and Kochava. This enables HUAWEI Ads to provide ad tracking and optimization services for developers and advertisers and to help them carry out configurable cross-device attribution, analytics, and remarketing.

Streamlined Integration Process

To use the powerful functions of HUAWEI Ads, you can start to integrate it now in as little as 3 days.

For guidance during the HUAWEI Ads integration process, please go to the HUAWEI Developer website, where you will find the integration guide and other resources for reference, or you can contact us by work order for further technical assistance.

For more information, you can visit https://developer.huawei.com/consumer/en/