[Huawei Developers] Jack Wu Shenzhen:
The release of the HUAWEI P40 series, a high-end smartphone line bolstered by the self-developed Kirin 990 (5G), was the undisputed highlight at Huawei's 2020 spring online showcase. The Kirin 990 has been enhanced with high-level privacy and security safeguards, becoming the first-ever SoC to have been certified by ChinaDRM for hardware-level security. Huawei has utilized the unique attributes of the Kirin 990 to establish WisePlay DRM, an end-to-end digital rights management (DRM) solution that is ChinaDRM-compliant. WisePlay DRM provides developers secure, trusted, and free-of-charge digital copyright protection capabilities on Huawei devices. Huawei will accelerate the global deployment of its HMS ecosystem over the course of 2020, set off by the launch of the all-new HMS Core 4.0 version earlier this year, which integrates a diverse range of basic services, including WisePlay DRM.

Anytime Leisure, with All-time Protections

Even prior the arrival of 5G, streaming video has become a fixture in daily life. Given this, video service providers have attached increasing importance to DRM, as it plays a crucial role in ensuring that audio, video, and app content remains protected when downloaded and opened. In order to provide copyrighted digital content with an additional layer of protection, the WisePlay DRM leverages the Kirin 990, which features a higher security level than that on Google’s Widevine L1 and Microsoft’s PlayReady.

As a key pillar in the global HMS ecosystem, HUAWEI Video (with WisePlay DRM integrated) has worked closely with leading film studios in Hollywood and premium content providers, having obtained the Hollywood 4K UHD content protection certification, thanks to the cutting-edge technology packed into the Kirin 990. This provides users with access to tens of thousands of critically-acclaimed films, spanning diverse genres, from Sony's Spider-Man movies (Spider-Man: Parallel Universe, The Amazing Spider-Man 2, etc.), to 4K BBC documentaries, inspirational movies (The Pursuit of Happyness, etc.), and animations (The Smurfs in 3D, etc.) – all of which can be watched securely, and on smart screen devices.

HUAWEI Video has also partnered with Mango TV, Youku, and Tencent Video in the Chinese mainland, with a focus on high-quality educational content encompassing the arts and humanities. This framework gives users the freedom to watch whatever content catches their interest, with maximum peace of mind.

Building a Full-fledged Ecosystem, Dedicated to Safeguarding IP Rights for Radio, Film, and TV

For a long time, content providers lacked effective technical safeguards for their content, and as a result, piracy was rampant, undercutting the economic viability of the industry. To counteract the threat of piracy, China's radio and TV industry has developed the pioneering ChinaDRM ecosystem. HUAWEI Video is based on ChinaDRM, and has spared no effort to protect the IP rights for copyrighted radio, film, and television in China, and collaborated with partners across the industry to build a massive video catalog, covering more than 20 diverse categories, including movies, children’s content, variety shows, educational materials, documentaries, animations, and sports. Furthermore, HUAWEI Video provides the latest episodes for popular dramas and top variety shows in real time, enriching the lives of users with comprehensive video content services.

At the technical level, HUAWEI Video leverages next-level AI video enhancements, which are based on the proprietary WiseVideo codec, to embellish old movies with high-quality imagery. It is capable of converting traditional Standard Dynamic Range (SDR) media into High Dynamic Range (HDR) assets, which provides for a new level of clarity, with a wider brightness range and greater image tolerance, to ensure that content is rendered in detailed splendor under a high light ratio. The technology can also reconstruct low-quality video, by removing defects such as scratches and artifacts, and by enhancing image quality via noise reduction, sharpening, and super resolution. When combined with intelligent push technology, it facilitates optimal streaming media playback, in which high-quality imagery is ensured, even when the video bit rate is reduced by more than 40%.

With the large-scale international deployment of the HMS ecosystem, the WisePlay DRM has gained recognition, and is being implemented globally on a broad, commercial scale. You can benefit from this unique, one-stop solution, and protect the rights of all your content, on every device, and in every market.