[General Topics] Jack Wu Shenzhen:
Acquiring new users is getting more and more expensive？

Activating users is getting harder every time？

The user is not aware of ongoing promotional activities?

No worries, Push Kit can help you solve these problems!

01 What is Push kit?

HUAWEI Push Kit is a messaging service provided by Huawei for developers. It establishes a communication channel between cloud and devices. By using HUAWEI Push Kit, developers can send the latest messages to users. This helps developers to maintain a close relationship with users and increase user awareness as well as activity. The following graphic shows the process of sending messages from the cloud to a device. Users can tap on the notification message to open an app, web page, or a specific screen in the app. The Huawei push Kit is the preferred way to reach users.

02 Why is it preferred way to reach user?

Reliable

Push messages are often lost or invalid? The Push Kit has a large system-level channel to send 10 million messages per second, this helps applications to push quickly. More than that, the online reach rate of Push Kit is up to 99%, which can ensure that messages are effectively delivered to users. At present, the Push Kit covers over 170 countries and regions around the world, which allows the application to push notification comprehensively with strong support.

Precise

Push messages don’t reach the targeted users? The Push Kit satisfies the diverse needs of developers, to help applications send messages to users accurately. For example, it can push different events or activity message to specific user groups based on specific topics. In addition it can push a restaurant recommendation message to users who like food or are a travelling suggestion based on user behaviour. In order to save time it is possible to set push tasks in advance and push automatically at a scheduled time. The Push Kit allows developers to manage the operational activities of their application more convenient.

Rich formats

Worried about the unattractive content? The Huawei Push Kit supports customized message-styles, this increases operational efficiency. Examples for customization are short or long text styles as well as multiple notification icons.

Real-time feedback

Confused about analyzing the push effect and its optimization? With real-time feedback, the application can obtain the loss rate of the push messages instantly. Developers can accurately know who did not receive push messages, then formulate a re-marketing strategy for the users to create a closed marketing loop.

Convenient Operation

It is difficult to complete all refinement operations without spending high amounts of resources. The Push Kit has two operation modes: One is to use Huawei's powerful console in AGC (AppGallery Connect). In this console, you can perform task management, classification of users, formulate push plans or view analysis reports to complete refined operation. The second is the developer's operation console which integrates the Huawei push server to meet the needs of personalized operation management.

Multi-language Display

The message needs to be adapted to different countries and languages? It is time-efficient for developers that the Push Kit supports multi-language message displaying. The system automatically reads the content of the corresponding field in the application and transforms it to the language setting of the users' system, this increases attractivity for users significantly.

03 How to integrate

The Huawei Push Kit is easy to access. Before developing an app, you need to register and complete the identity verification on our dedicated HUAWEI Developer Website. (Creating an App in AppGallery Connect and uploading a temporary APK) Afterwards, you can develop your app. Once the development is completed, download the Checklist of Push Kit and check everything on the list before release.

*The Huawei Developer Website provides one-stop development guides and technical support, covering the entire lifecycle of an application. Click to read the original text to enter the website.

04 Look forward to your joining

With the Push Kit, Huawei has created a channel for developers to interact effectively with users. Since its launch, many applications have achieved good returns.

One example is Vipshop, it acquired the documents on how to access Huawei Push Kit from the backend of Developer Support Website, and it took only a week to complete the whole process of service application and product launch.

Vipshop sent an average of over 14 million notification daily to its end users before and after the company's "618" sale via Push Kit, including customized product recommendations based on a system of topics and user tags provided by Huawei. These recommendations achieved a 1.7% higher click-through rate compared to those that didn't use tags.

Vipshop sent a total of 29 million notifications on the day of their "618" sale. The sales campaign "minimum 70% off" saw a 107% increase in exposure compared to normal days. The activity of Huawei users was up 8% on that day.