[Huawei Mate 9 Questions & Answers] Trixanity:
This is the first time I've been called a unicorn. I like it.

Thanks for the correction on the LG OLED TVs. I was under the impression they used the W-pixel to both produce higher brightness and reduce the added power consumption from going full tilt on each of the other pixels. I did not know they used filters like that actually. I thought they used similar tech to Samsung but apparently not :) But that also explains why their yields are so different.

About Pentile: that phone was the Samsung Galaxy S2 (coincidentally my first Android phone) - released in 2011. I guess the yields weren't good enough and at the same time they wanted to increase screen density. Maybe it made the yields plummet and then pushing towards HD and full HD made it unfeasible. The S2 had a 800x480 resolution by the way.

I'm hoping the S8 can do away with both Pentile and PWM. Then I'd probably buy it instantly but that's wishful thinking.

PWM is apparently used to avoid hue shifts which I suspect might be because of the Pentile arrangement but I'm not sure. I've not seen measurements on the S2 but I've heard anecdotal evidence that it was actually not using PWM.

It might also explain why LG doesn't use it on their TVs; that they simply don't have that problem with hue shifts because their panels are so different. I wish LG would get back in the OLED display game for smaller screens including phones, tablets, laptops and monitors. It would be so awesome with some competition.

By the way, interesting note on the peak brightness. Can the brightness boost be maintained indefinitely or does it dim after a while? I know LG had a booster on their recent LCDs (of all things) and it dimmed shortly after. One thing I should note that the Mate 9 reaches up to 700 nits and that's not limited to auto brightness like Samsung's is meaning that you can manually boost it to that at all times. The Pixel XL only manages 400 in the same scenario but if you can boost the peak brightness through a mod and keep it there (perhaps even without auto brightness?) then that's impressive especially if goes over 700. I do believe 700 nits is about as bright as you'll get on a smartphone LCD. The only reason we even need it is because of sunlight. 700 nits would be blinding to my eyes in any other scenario :)

If only they could invent a display that could switch between being emissive and reflective with few drawbacks - that would solve a lot of problems.

Edit: forgot to address the Huawei panel. Whether Huawei could get a 6" panel for the phone or not is uncertain. I'm just guessing; I have no sources to back that up but it seems to be the case that they couldn't find a panel that suited their needs. They probably also had a good deal with JDI since they've used their panels for some years and AMOLED was only just about to become the expected standard. We've long seen LCD being used by most manufacturers - it's only in the recent year or two that it has spread to other brands than Samsung. I mean Apple, LG, HTC, Sony and Huawei have all been using LCD either exclusively or primarily. That's about to change in the coming years.

I'm thinking the AMOLED panels they could get weren't up to the standard they were looking for. The LCD panel they used was pretty damn good although poorly calibrated. Although now that I think of it the reason the Pro is is 5.5" might be more to do with the requirement for a curved display which limits their options quite a bit. Also, keep in mind a custom display is expensive so producing a phone on the scale of a Mate 9 would probably limit them to off-the-shelf components to avoid gutting their profit margins. I'm sure they could have gotten any display they wanted if they were willing to pay the price.

With that being said: there are probably many reasons not to go AMOLED for the regular Mate 9 and all we can do is guess what their reasons are.