[Blu Pure XL] clipcarl:
The gold color is nice and closer to elegant than to obnoxious. It looks different than what I saw in the reviews... More of an understated rose gold. Very nice but I would still prefer the grey myself. The gold won't make you look like a wanna-be pimp but it's not really my style and it sounds like it wouldn't be yours either. Wait for the grey.

Other things I've noticed:

They've definitely updated the software since the reviews. The fingerprint sensor works perfectly even with the screen on, I've had no problems with "Control Center" and the camera seems surprisingly good in low light to me. The camera in general takes better, sharper pictures than I expected. As with all phones I've used occasionally the auto focus or auto white balance miss but in general it takes very good photos. It's nice to see a truly manual focus slider in the expert mode too (not just click to focus).

None of the usual root apps work on this phone and I've tried a bunch. We'll have to wait for someone more knowledgeable about such things than I to figure that out. It does seem to have a somewhat functional fastboot mode and a vanilla recovery (hold volume up while booting).

The skin really looks like a toned-down version of MIUI in a lot of ways. Either it's based on MIUI or a different OS that copies a lot of MIUI. It goes much deeper than I expected and touches pretty much everything in the OS but doesn't slow it down. This could be very bad news for stock ROM mods but the stock OS is pleasant and usable enough so I'm not too worried about it. Unfortunately, that also means that I wouldn't hold my breath for Marshmallow any time soon.

The screen is definitely a major selling point for this device. It's as sharp as a 1440p screen should be and generally looks better to me than most AMOLED screens than I've used. For example, the Samsung screens look too cartoony and artificially sharpened to me. Because it's an AMOLED screen it goes without saying that black level is as good as it gets and contrast is very good. You can adjust the color temperature in the settings too (warm, medium, cool). The colors are a bit oversaturated but not as much as many other AMOLEDs. The only negative that I can find is that the color red does not quite look right on the screen to me. Depending on the context it either looks a bit too orange or a bit too pink and not quite like red. I don't really notice it in most photos or videos but I notice it when looking at icons that have pure red in them. Probably adjusting the red gamma curve down a bit would help this as it may be just that red is brighter than it should be relative to the rest of the image. This is an issue I've seen before on some computers and TVs with LCDs and while it's pretty apparent to me other people say that it looks fine to them and they have no idea what I'm talking about. So maybe my eyes are just abnormally sensitive to this. Overall, this is my favorite phone screen (and I have a bunch of current phones). (If anyone cares I think the LG G4 has the nicest LCD you can get right now.)

Please take this with a grain of salt because my usage has not been anywhere near typical or long enough to draw any conclusions but battery life doesn't look like it will be as bad as some of the reviews made it seem. I dropped 16% battery in a solid block of 76 minutes of screen on time taking photos and actively using the device. That seems in-line with other current flagship devices.

Did I mention the phone is really, really big?