[One (M7) General] simaka:
Just finished flashing mine. I think now it's as good as brick. It won't come up after step 4. When connecting the charger - no light. Here is all the output I got:

C:\adb>adb reboot-bootloader

C:\adb>fastboot oem rebootRUU
...
(bootloader) Start Verify: 0
OKAY [ 0.106s]
finished. total time: 0.110s

C:\adb>fastboot flash zip firmware_5.11.1540.9_noredwarn.zip
sending 'zip' (24706 KB)...
OKAY [ 2.082s]
writing 'zip'...
(bootloader) zip header checking...
(bootloader) zip info parsing...
(bootloader) checking model ID...
(bootloader) checking custom ID...
(bootloader) start image[hboot] unzipping for pre-update check...
(bootloader) start image[hboot] flushing...
(bootloader) [RUU]WP,hboot,0
(bootloader) [RUU]WP,hboot,99
(bootloader) [RUU]WP,hboot,100
(bootloader) ...... Successful
FAILED (remote: 90 hboot pre-update! please flush image again immediately)
finished. total time: 4.335s

C:\adb>fastboot flash zip firmware_5.11.1540.9_noredwarn.zip
sending 'zip' (24706 KB)...
OKAY [ 2.078s]
writing 'zip'...
(bootloader) zip header checking...
(bootloader) zip info parsing...
(bootloader) checking model ID...
(bootloader) checking custom ID...
(bootloader) start image[rpm] unzipping & flushing...
(bootloader) [RUU]UZ,rpm,0
(bootloader) [RUU]UZ,rpm,100
(bootloader) [RUU]WP,rpm,0
(bootloader) [RUU]WP,rpm,100
(bootloader) ...... Successful
(bootloader) start image[sbl1-1] unzipping & flushing...
(bootloader) [RUU]UZ,sbl1-1,0
(bootloader) [RUU]UZ,sbl1-1,100
(bootloader) signature checking...
(bootloader) verified fail
(bootloader) ..... Bypassed
(bootloader) start image[sbl1-2] unzipping & flushing...
(bootloader) [RUU]UZ,sbl1-2,0
(bootloader) [RUU]UZ,sbl1-2,100
(bootloader) signature checking...
(bootloader) verified fail
(bootloader) ..... Bypassed
(bootloader) start image[sbl1-3] unzipping & flushing...
(bootloader) [RUU]UZ,sbl1-3,0
(bootloader) [RUU]UZ,sbl1-3,100
(bootloader) signature checking...
(bootloader) [RUU]WP,sbl1-3,0
(bootloader) [RUU]WP,sbl1-3,100
(bootloader) ...... Successful
(bootloader) start image[sp1] unzipping & flushing...
(bootloader) [RUU]UZ,sp1,0
(bootloader) [RUU]UZ,sp1,26
(bootloader) [RUU]UZ,sp1,50
(bootloader) [RUU]UZ,sp1,75
(bootloader) [RUU]UZ,sp1,100
(bootloader) [RUU]WP,sp1,0
(bootloader) [RUU]WP,sp1,100
(bootloader) ...... Successful
(bootloader) start image[radio] unzipping & flushing...
(bootloader) [RUU]UZ,radio,0
(bootloader) [RUU]UZ,radio,5
(bootloader) [RUU]UZ,radio,11
(bootloader) [RUU]UZ,radio,17
(bootloader) [RUU]UZ,radio,23
(bootloader) [RUU]UZ,radio,28
(bootloader) [RUU]UZ,radio,34
(bootloader) [RUU]UZ,radio,40
(bootloader) [RUU]UZ,radio,46
(bootloader) [RUU]UZ,radio,52
(bootloader) [RUU]UZ,radio,57
(bootloader) [RUU]UZ,radio,63
(bootloader) [RUU]UZ,radio,69
(bootloader) [RUU]UZ,radio,75
(bootloader) [RUU]UZ,radio,80
(bootloader) [RUU]UZ,radio,86
(bootloader) [RUU]UZ,radio,92
(bootloader) [RUU]UZ,radio,98
(bootloader) [RUU]UZ,radio,100
(bootloader) [RUU]WP,radio,0
(bootloader) [RUU]WP,radio,23
(bootloader) [RUU]WP,radio,46
(bootloader) [RUU]WP,radio,69
(bootloader) [RUU]WP,radio,92
(bootloader) [RUU]WP,radio,100
(bootloader) ...... Successful
(bootloader) start image[rcdata] unzipping & flushing...
(bootloader) [RUU]UZ,rcdata,0
(bootloader) [RUU]UZ,rcdata,42949671
(bootloader) [RUU]WP,rcdata,0
(bootloader) [RUU]WP,rcdata,42949671
(bootloader) ...... Successful
OKAY [ 15.458s]
finished. total time: 17.544s

C:\adb>fastboot reboot-bootloader
rebooting into bootloader...
OKAY [ 0.106s]
finished. total time: 0.109s

C:\adb>

Any ideas? Of course I had S-OFF...