[General Marketing & SEO] AppAppropriate:
AppDevelopers.net is selling in a public auction at Flippa.com that ends in 10 days. More information can be found as part of the auction listing.

The average cost per click in Google AdWords for "app developers" is more than $22. Per click!

Google reports as many as half a MILLION phrase searches containing "app developers" per year. As apps become more indispensable, that number is expected to increase.

With the .COM already gone, AppDevelopers.net is the last, best piece of digital property for any app development company or network for app developers.

AppDevelopers.net WILL be used for brand leverage and lead generation by somebody in the industry. It's inevitable. And they almost certainly will never relinquish such an asset once they acquire it. If I were an app developer (which I am not), I certainly would never sell this property.

The current high bid for AppDevelopers.net is just $1,500. That's the price of 68 clicks ... out of MILLIONS of searches for "app developers" over a period of 2 or 3 years.

To put that price in perspective, Pizza.net sold a week ago for $150,000 -- 100 times the price of AppDevelopers.net. Does Pizza Hut pay $22 per click to appear in search results for "pizza"? Obviously not!

"But I already have a domain." Yes, and the Library of Congress already has a door. The point is, having more than one access point can be a useful and important thing.

If people find 20 different websites in search results for "App Developers" (and they do), it matters a great deal where they click first. Will they click on the domain name that precisely matches the words they searched for? The one that seems to define the whole category? or will they click first on one of the 20 interchangeable, clever names competing for attention? I think the answer is obvious. People who search for "app developers" and see AppDevelopers.net will preferentially click on it.

Even using AppDevelopers.net for SEM can save you lots of money. If people tend to click more often on AppDevelopers.net in a paid AdWords spot compared to other ads being displayed, then Google will award that AppDevelopers.net ad a higher quality score. And that leads DIRECTLY to a lower cost per click.

Ideally, of course, you'd pair AppDevelopers.net with some quality SEO and show up organically on page 1 for "app developers" searches. All else being equal, AppDevelopers.net should have an advantage compared to non-matching domains. Even after the recent Google updates, a matching domain remains a factor. Google simply requires separate indicators of authority to back it up. And you probably already have those other factors covered.

Remember, purchasing AppDevelopers.net is not paying for a temporary service cost -- some radio ad that evaporates as soon as it's used up. Rather, AppDevelopers.net is an asset with intrinsic value -- something that can be resold like land, a house, or a car. People will be searching for "app developers" online for years to come. And .NET will always be synonymous with the internet and social networks, making it highly memorable.

Having that memorable, authoritative address means that you get maximum word-of-mouth growth. In comparison, clever, made-up names are easy to forget or misremember. And when that happens, people have to search for you in Google rather than typing your name straight into the browser bar. Obviously, if your would-be customers have to Google you, then they're running the gauntlet past 20+ aggressive advertisers competing for attention with you. So anything you can do to enable people to get straight to you is a smart move.

Renting space is always more expensive than owning it. If you pay to rent space in Google, then you'll almost certainly buy 68 clicks from AdWords. Is that really better than owning AppDevelopers.net?

Think about it. Whether you bid or not, you owe it to yourself to weigh the decision. Once AppDevelopers.net is owned by one of your colleagues or competitors, the door to this opportunity is closed.

To the moderators: If this subforum is the wrong place to post, please redirect me. Although I contacted XDA-Developers.com a couple weeks ago about the possibility of advertising on the website, nobody replied to my message. So I'm posting this thread in the forum, since I sincerely believe many members here would like to know that AppDevelopers.net (a domain that defines their profession) is for sale. By enabling me to notify members about this auction, XDA-Developers.com is providing them highly relevant information. So hopefully this message (although a promotion) will not be censored.