[General Marketing & SEO] Appiterate:
Hoe to market your app after its release

Hey, if your app is already on the appstore and is not doing so well for your revenues and downloads, here are a few tricks you can apply:

Re-Engaging Users

The revenue garnered from your app’s download is just a fraction of the total yield that you can get from the users. To capitalize on this, you also have to make your pre-existing user-base use the app more frequently.

The process of re-engaging with dormant users involves catching their attention via push notifications, urging them to revisit the app. Also, update your landing screen with new features that might just nudge them in re-using your app. In case of active users too, re-targeting increases in-app retention.

In-app Ads

Once your app is live, you would want to promote it not only on the internet, but also on other apps. First figure out who your target audience is. The next step would be to find out what other apps they most likely are using. Once these apps have been singled out, your task would be to post in-app ads of your app on the targeted apps. Social apps like Facebook are always a safe bet to post your ads.

The bitter truth to remember here is that your ad is most likely going to be a hindrance in the target user’s experience, so try to keep its interference with the user experience as minimal as possible. The load time of the ad is also crucial to remember, so safely assume your user’s download speed to be no more than 10 KB/s and draft the ad accordingly. Lastly, it’s a must to make a strong call-to-action button.

Feedback

The engagement process on various social media channels is essential for your app’s marketing at any point. At this stage though, it would be most useful to get feedback about your app. Visit your target communities on Google + and LinkedIn and ask people to give their frank opinion about your app.

Similarly engage with your target audience by initiating threads on popular forums and gather the feedback received. This feedback will help you improve your app.

Data-Driven Analysis

When it’s time to evaluate your app’s performance, it’s always more beneficial to go for data driven analysis instead of hypothesis driven analysis. Metrics like Bounce Rate, Session Length and Switching Frequency reveal a lot of insights. The numbers you derive from the data-driven analysis will help you pin point which features of your app are most likeable and which are causing the users to exit the app. This way the problem areas can be solved effectively.

Moreover, once you are tracking the data from your users and studying it, you would also want to segment your user base and analyze what works for which segment. This means that you could bucket your users based on their age, geo-location, occupation, etc. and gauge their reaction to the app separately.

This will be extremely handy when you would want to A/B test on your app. As an example, suppose the data from analysis shows a very high bounce rate. This could mean that there is something wrong with your landing screen. The only way to know for sure and to remedy the problem is to do an A/B test by showing variations of the landing screen to small segments of the entire user base and subsequently comparing their responses.

App Optimization

The best way of removing yourself from the game is to do nothing. All the feedback from social media channels, the data from the analysis and the study of your competitors has just one result – to improve your app.

Keep trying out new variations in your app in order to increase revenues. But before doing that ask yourself these questions:

• What are the features that the users don’t like in my app?

• What is it my target users want but is missing in the app?

• What is the ongoing trend among my peer apps?

Once you have answers to such questions, go ahead and make the necessary changes. Sure, there is a real chance the users might hate the alterations, but there is always the option to A/B test your variation on a small segment before deploying it on all the users.

On a closing note to sum up all the stages and strategies of marketing plan I have detailed in this and the previous two blogs(before and during app release), I’ll leave you with these key points of a perfect marketing plan for your app:

A- Analyse, not through hypothesis but with data,

E –Engage with your target audience via social media channels,

I – Iterate, don’t be afraid to try out new variations,

O- Optimize your app, making sure its evolving with time and

U- Understand what your peers are doing and why they are doing it

You can see the full guide on my blog page here:

http://appiterate.com/effective-mar...mobile-app-4-things-to-do-before-app-release/

http://appiterate.com/effective-mar...pp-4-things-to-do-at-the-time-of-app-release/

http://appiterate.com/effective-marketing-plan-for-your-mobile-app-5-things-to-do-after-app-release/