[Android General] ingenious247:
I'm not a fan of Facebook per se. I don't care for the social media craze that seems to have permiated every facet of technology. When it comes down to it, I see Facebook as an enabler. It allows us insight into the intimate details of people we care about, without actually having to interact with them. It entices us to click "like" instead of personally conveying our appreciation or admiration. To top it off, I'm even less enthralled with Facebook on Android. Update after update that notoriously brings almost no improvement in performance, and many times results in an even worse experience. Not to mention the invasive permissions they keep slipping in with every new feature they implement. So why would I write an article about Facebook Home? Perhaps even more questionable, why in the world would I say they are "Winning"?

For most of us Android geeks/enthusiasts, there's been a quiet war going on behind the front lines of Android for quiet some time. Manufacturers continue to give us devices with their specific flavor of Android such as Samsung's TouchWiz and HTC's Sense, among other variations of Google's "Vanilla" Android experience. Meanwhile Android developers have been working endlessly to bring users more options with modified or custom ROMs such as Cyanogen Mod, AOKP, ParanoidAndroid to name a few. It's about choice - which the manufacturers don't want to give us. They want us to get used to their skins and their custom features, so that it becomes inherently habitual to use them. And we all know how hard it is to break habits.

Regardless of the ROM an Android user chooses, it doesn't end there. Android users are a unique bunch - and most of us want our phones to be unique as well. However, if you have been watching the evolution of the Android user closely (as Facebook undoubtedly has) you might have noticed that despite our yearning to be different, to customize our Android experience to our own taste, there is a sweeping movement taking place within the community: The Android user base has grown so quickly that it is no longer just a haven for the tech-geeks and device tinkerers. There is a large number of users that want to be able to customize their devices without having to learn what rooting is, or how to flash a custom ROM. They have no idea what a bootloader is, or even superuser for that matter. Yet their desire remains the same - to be able to tailor their phone as they see fit. This is where the ROM wars end - and the Launcher wars begin.

When it comes down to it, it doesn't matter if you're running Samsung's TouchWiz or the latest Cyanogen Mod Nightly. You're most likely going to install a custom launcher which will serve as your main user interface. Apex Launcher, Nova Launcher, or perhaps one of the new comers such as Chameleon Launcher or.. yep, you guessed it: Facebook Home.

This is where Facebook's genius begins to show. For the majority of Android users, it's not about what ROM you're running anymore (and for many newer users, it never was). It's the launcher that ultimately defines their device. And when you step back for a second and really dissect what's been going on with Android, it's always been about the launcher. TouchWiz and Sense are just that - launchers. Despite the fact they are deeply integrated with their respective phone's OS version, they're still basically just different user interfaces. Most of what they offer in regard to features can be successfully ported to other phones, other ROMs. The reason for Android user's past frustration with these manufacturer's customizations was their inability to remove them or change them. So where does that leave us today?

Facebook Home is exactly what a vast majority of the Android user base wants. Another option, another way for them to tailor their phone to their own usage habits. And if they don't like it, they can simply change their launcher or uninstall it completely. And let's be honest - there are millions of Android users who are Facebook fanatics. Facebook Home isn't just another app.. it's the new front line of the Android wars. Don't be surprised if you start seeing more of the major social media sites offering their own launcher. After all, it only makes "Sense".