[Galaxy S 4 General] BarryH_GEG:
OK, time to change the subject. I updated this from an earlier post on the One forum...

Here's a quick little study of what different manufacturers choose to promote about their devices and the order in which they prioritize them. It's updated to reflect Samsung's approach to the SGS4. What's mentioned and the order in which it's shown tells you a lot about what each think is important to prospective purchasers.

iPhone 5

Theme

Why you'll love an iPhone. iPhone owners love their iPhone. And not just because of the Retina display. Or the amazing camera. Or the long battery life. It's all those things plus the fact that iPhone is just so easy to use.

Above the fold

All-new design

Brilliant 4-inch Retina display

Ultrafast wireless (the addition of LTE)

Powerful A6 chip

Below the fold

All-new EarPods

iSight camera

All-new Lightning connector

Maps

Siri

iOS6

iCloud

HTC One

Theme

The new HTC One – With a sleak aluminum body, a live home screen that streams all of your favorite content, a photo gallery that comes to life, and dual frontal stereo speakers, the new HTC One is ready to reshape your smartphone experience.

Above the fold

Live home screen

Awesome camera and imaging tools

Dual frontal stereo speakers

Below the fold

Zoe

BoomSound

BlinkFeed

Refined design, rugged build

Interactive TV guide

Sense voice, call clarity

Galaxy S III

Theme

Designed for Humans. Inspired by Nature.

Above the fold

Intuitive smart features

Dazzling full HD on a large screen

High performance

Elegant design that feels natural

Below the fold

Smart Stay

S-Beam

Pop up Play

Best Photo

Further below the fold

Social Tag

Direct Call

S-Voice

Smart Alert

AllShare Play

Buddy Photo-share

Galaxy S IV

Theme

Life companion - Make your life richer, simpler, and more fun. As a real life companion, the new Samsung GALAXY S4 helps bring us closer and captures those fun moments when we are together. Each feature was designed to simplify our daily lives. Furthermore, it cares enough to monitor our health and well-being. To put it simply, the Samsung GALAXY S4 is there for you.

Physical

Super Wide Full HD Screen

Slim Body

Unique Textured Design

Above the fold

Key Categories: Fun, Relationship, Life Task, Life Care

Below the fold

Fun

Dual Camera

Sound & Shot

Drama Shot

Group Play

Story Album

Samsung Hub

Relationship

ChatOne

S Translator

Life Task

Smart Pause/Smart Scroll

S Voice Drive

Air View/

Air Gesture

Samsung

WatchON

HomeSync

Life Care

S Health

Sound Adapt

Display Adapt

Samsung, at least based on their pre-release marketing, really changed their focus for the SGS4. Prior, they and Apple both identified design, display, and performance as high-priority features and then went in to usability features. With the SGS3 Samsung started down the path of focusing on how the phone affects your life ("Designed for Humans") but still focused on the physical device to a large degee. With the SGS4 ("LIfe Companion") they've dempasized the physical device almost completely to focus on what it can do. Interesting approach. HTC once again is focusing on sound and the camera as they did with the One X and adds BlinkFeed. It's interesting that design is below the fold and that, other than BlinkFeed and Zoe, they don't really talk about usability and personalization features at all. Better voice calls is out of left field and voice quality isn't even mentioned by Apple/Samsung because it's an assumed. While Samsung and Apple try to build an emotional connection, HTC's copy is pretty mechanical. It's also interesting Samsung doesn't talk about either the SGS3 or SGS4 camera at all but does talk about things you can do with them. So in terms of appealing to the masses, prior to the SGS4, it seems Samsung and Apple were more in sync than HTC was. Samsung's now really pushing the impact to one's life caused by the SGS4 rather than the SGS4 itself. We'll see if they stick to that theme once we get closer to launch.