[One (M7) General] aliHTCDHD:
We didn't know the battery life had increased screen on time. 5 hours is excellent.

Google is going to spend $500 million on the Moto x phone just on marketing that is more than Samsung and they are also going to assemble it in America making sure that all their phones have zero defects having better equipment and standards. Sony have also sent invites to their ifa conference on Sep 4th seems honami will become official. The high end phones competition is getting stiffer and stiffer HTC really need to make sure m8 not sales wise because that will never happen due to lack of marketing but make sure their product is generally better than what Samsung, apple, Motorola and Sony have to offer like the HTC one is arguable be the best phone of this year. This time last year it was just Samsung and apple HTC were not competing with Sony and Motorola they were playing catch up and now that they have caught up htc better be prepared to be bulldozered by their competitors sales and market budget as apple, Sony, Samsung and Motorola are going to everywhere with HTC no where to be seen. If I was HTC I would rethink the entire strategy I think they should just leave the high end market and produce cost efficient nice designed mid and low phones as competitors are putting much effort their.

If HTC keep on making high end phones consumers will not only carry on purchasing Samsung and apple phones but now they will also have the option of Motorola and Sony not due to them making better phones than HTC but because of their marketing budgets. HTC's competitors are really big business wise apple, Sony, Samsung are massive businesses and Motorola has been purchased by Google, HTC is just a mobile company their tiny compared to them, their real sales wise competitors are Nokia and blackberry businesses that are all nearly going bust. Although HTC can produce top level phones which arguably can be the best phones of the year the question is will it be profitable for HTC to go their having massive competitors or should they concentrate on the mid and low market and make phones that are cheap, decent specs, camera and a excellent design.

I know htc's profit has risen since the one was released but things are only going to get tougher with two more businesses producing excellent phones but what worries me more is their marketing budgets. HTC should be really worried I feel they are going to be either forced to take a strategic decision or they are going to go bust and bought by another company like Google. It may be Google's strategy to buy as many phone vendors for android as possible as they will be making more profit being in control of the software and hardware like apple. Imagine HTC wasbought by Google, assembed in America with a $500 mill marketing cap they could do so well it's really ashame Google bought Motorola when HTC are so mucch more better from every perspective. When it comes to technology its all about who does the most and effective marketing and HTC doesn't. Consumers buy things depending on what they have seen on tv and what is recommended by their friends. I think in the future HTC will be bought by a bigger company and then it will get the fat marketing budget it deserves and then they will rise above all android competitors and it will be just apple and HTC but untill then they will carry on struggling.