[Android General] paarthdesai:
Submitting Your Application to the Android Market

Creating an Application

If you don’t already have a working, tested, and debugged application ready to go, you’ll obviously need to create one first. You’ve gone through the above mentioned procedure. Creating a full application is left as an exercise to the reader. Depending on your idea and skill level, this could take from weeks to years to complete! It’s fun though. Really. :) :P

Uploading a Signed APK

With your signed APK in hand, head over to the Android Market publisher site. If you haven’t already, you’ll need to sign in to it. If this is your first time, you’ll also have to pay $25 USD and set up a Google Wallet account to receive money.

Now find the Upload Application button:

You’ll be presented with a dialog to upload a new APK. Choose your prepared APK now

Uploading Marketing Media

Android Market listings can use several images to display your app to users. These images are the first users will see. Well designed and created images will lead to more downloads. This is where having a good marketer and designer available will come in handy.

The Android Market requires two screenshots. Ideally, they should be screenshots from a high resolution device so they look great on all target devices. Regardless, these must be in common device screen resolutions. They should be full screenshots, not art, and without borders.

The Android Market requires a high resolution version of the application icon. This is simply a 512×512 pixel version of the app launcher icon.

The Android Market can us a small promo graphic if you provide it. While Google may use this anywhere, these seem to be used in the most recent versions of the Market app when apps are shown as tiles. Although this is optional, it’s highly recommended. The graphic should not contain borders.

he Android Market can use a larger graphic for featured placement. This is a 1024×500 image you create. Assume it has 50 pixel margins, so the main content should be in a 924×400 pixel centered box. Also assume it will be scaled down on occasion, so graphical elements in it should be large. While this image is also optional, we recommend that you include it. Without the featured image, Google won’t show your app in all possible marketing locations.

The Android Market can link to a YouTube video demonstrating your application. This is also optional, but provides you with an opportunity to effectively have a video ad for your app. You can show off all the cool features of your app and explain why someone should download it. Videos should be kept short — don’t waste your customer’s time.

Adding Listing Details and Copy

Next, you’ll need to fill out a variety of fields used within the Android Market listings. This is another good opportunity for a marketer. The copy in these fields, along with the images above, are all that early users have in the market app with which to decide to download your application. Later on, reviews will likely become very important, too.

Listing details can be provided in multiple languages. If you have people available to you to do a human translation, that is best. The market listing form has an option for automatic translation, too. Machine translation isn’t perfect, but it’s better than nothing and when someone is browsing on the Android Market, they don’t necessarily have translation tools readily available.

Next, you’ll need to fill out the app Title, in 30 characters or less, and the app description, in 4,000 characters or less.

The recent changes field is used to highlight to users what has changed in recent versions. We recommend documenting as many as possible in the 500 characters available. Not all users will upgrade to each and every version, or read the description every time.

The promo text is a very short, 80 character, text field used in various listing types before the user sees the full description. Keep it simple and strong.

Finally, set your application type to either Applications (everything but games) or Games (for, well, games). Then set an appropriate category for your app. If you’re not sure, browse around in the market and see where other publishers are putting apps like yours. This is particular important with games where, in our opinion, many categories are missing .

Setting Publishing Options

The next section is about content protection, app availability to various age groups and countries, and pricing options.

Use the licensing service. It’s a bit more complex, but will protect your paid application much better

For pricing, either choose free (a permanent option — free cannot become paid later without a new listing) or choose a price. Then choose which countries it should be available in and what price in each supported country (or choose auto fill, though you’ll still need to set minimums correctly). You can optionally exclude other countries, too. This may be required if your app may violate US export laws to those countries.

Contact Information and Consent

Next, you must provide contact information that will be made available with the market listing. This is for users to contact you. Each app can have different information here so you can organize feedback and support requests by app.

Finally, you must tell Google that your application meets their guidelines and that it abides by US export laws. It doesn’t matter where you live or where the application is shipping to — it must follow US export laws.

Activating the APK

Once this form is done, save it (button in the upper right corner). Before you can publish, at least one APK must be active. Switch over to the APK files tab.

Once you’ve done this, it’s active. Now you can move on to the final and most exciting step…

Publishing Your App

Now that all of the fields are filled out, all of the images uploaded, and the APK is activated… you can publish your app. Ready? Go!