[Asus  Eee Pad Transformer Prime] pdanders:
I've tracked down why some apps don't changed the status bar for tablets running ICS. There was an API change where tablets now use a different method to dim the status bar. I already passed this along to the Plex team who have put it in their test build for their next release. If you have an app you'd like this put into please pass the following information along to the dev team:

Controls for system UI visibility

Since the early days of Android, the system has managed a UI component known as the status bar, which resides at the top of handset devices to deliver information such as the carrier signal, time, notifications, and so on. Android 3.0 added the system bar for tablet devices, which resides at the bottom of the screen to provide system navigation controls (Home, Back, and so forth) and also an interface for elements traditionally provided by the status bar. In Android 4.0, the system provides a new type of system UI called the navigation bar. You might consider the navigation bar a re-tuned version of the system bar designed for handsets—it provides navigation controls for devices that don’t have hardware counterparts for navigating the system, but it leaves out the system bar's notification UI and setting controls. As such, a device that provides the navigation bar also has the status bar at the top.

To this day, you can hide the status bar on handsets using the FLAG_FULLSCREEN flag. In Android 4.0, the APIs that control the system bar’s visibility have been updated to better reflect the behavior of both the system bar and navigation bar:

The SYSTEM_UI_FLAG_LOW_PROFILE flag replaces the STATUS_BAR_HIDDEN flag. When set, this flag enables “low profile" mode for the system bar or navigation bar. Navigation buttons dim and other elements in the system bar also hide. Enabling this is useful for creating more immersive games without distraction for the system navigation buttons.

The SYSTEM_UI_FLAG_VISIBLE flag replaces the STATUS_BAR_VISIBLE flag to request the system bar or navigation bar be visible.

The SYSTEM_UI_FLAG_HIDE_NAVIGATION is a new flag that requests the navigation bar hide completely. Be aware that this works only for the navigation bar used by some handsets (it does not hide the system bar on tablets). The navigation bar returns to view as soon as the system receives user input. As such, this mode is useful primarily for video playback or other cases in which the whole screen is needed but user input is not required.

You can set each of these flags for the system bar and navigation bar by calling setSystemUiVisibility() on any view in your activity. The window manager combines (OR-together) all flags from all views in your window and apply them to the system UI as long as your window has input focus. When your window loses input focus (the user navigates away from your app, or a dialog appears), your flags cease to have effect. Similarly, if you remove those views from the view hierarchy their flags no longer apply.

To synchronize other events in your activity with visibility changes to the system UI (for example, hide the action bar or other UI controls when the system UI hides), you should register a View.OnSystemUiVisibilityChangeListener to be notified when the visibility of the system bar or navigation bar changes.

See the OverscanActivity class for a demonstration of different system UI options.

from:

http://developer.android.com/sdk/android-4.0.html