[Windows Phone 7 General] Seed 2.0:
Microsoft, remember when Xbox first came out. You pretty much guaranteed it would succeed by committing to spend whatever it took to. I remember a statement that said something to the extent of ' We have and will throw however many billions it will take to succeed '. If Microsoft wants to capture the 3 screens they have to make the same commitment to Windows Phone.

So Microsoft and Nokia you can learn something from Chipotle Mexican Grill that will work. Chipotle's marketing strategy is simple, and very effective. Basically each store gets about a certain amount to use on marketing each month say ~$6,000 for a store in a big city. They use ~90%+ on promoting the most effective form of advertising; word of mouth.

First time at Chipotle? Free meal!

Didn’t like your meal? Free meal this time and next time!

Forget your wallet? Ask, and receive a Free meal!

Your high school or college in the area having an event? 300 free meals!

Soldiers getting home? 1,000's of Free meals!

NOT TO MENTION, everyday there is an office in

your

Chipotle’s area getting around 20+ Free Meals!! All that equals 1,000's of people nationwide raving about Chipotle,

everyday

.

You can put up a billboard for a month for around ~$6,000 or you can give ~2,000 Burritos away to folks who are going to eat them in their office, at stop lights, in schools etc... Reminding you what you should spend your money on.

What I'd do:

Give away $125Mill of your marketing budget via product and spend $25 Mill on 5 minutes of add time for 100 million people to see during the Super Bowl telling everyone when/where to get theirs!! $20mill putting building size Nokia phone adds in as many major cities as possible to remind the A.D.D. Americans that what they saw during the Super Bowl was for real. $30mill in the pockets of the people who have the privlage of giving them away for free, errr. the people who when asked about the iPhone/Android see $bling$ and say try this Nokia for free. Come Q4 2012 Verizon and Sprint will be lining up!

Bottom line, when you believe in your product and you believe in your goals, then put your money where your mouth is. Especially when you have as much as Microsoft.

P.S>

On (1/13/12) I went to T-Mobiles site. The home page was complete disappointment. No mention of Nokia or its Lumia or Windows Phone anywhere on the home page. On the side menu under “shop brands" Nokia is not listed. If you click on smart phones on the left, the top phone is the “featured “phone, the Lumia 710 for $49.99. Under it is the Samsung Exhibit 2 for FREE, and below that the Radar for $99 the next 6 phones listed are FREE android phones. The tab at the top of IE is even labeled "Android Smartphone Deals"

(1/15/12) Still the same on T-Mobiles site.

P.S.S> Full Discloser

I do not work at or own any stock in Chipotle. I started researching them when I noticed they were popping up next door to every Taco Bell in town, right next door, daring all to try them! The first of many BOLD advertising strategies Chipotle uses. I'm not a developer, just a very happy WP7 user since Nov 8th 2010 Samsung Focus launch day.

P.S.S.S>

Uggg.. Microsoft, you need to man up and drop what ever $ it takes to lock down the Super Bowl to be the only phone seen during the game. Let Nokia handle the creative side of things, you just open the wallet and have faith in your product and goals, both are worth every $$$$!!!