[General Topics] a67543210:
Here are Apple's objectives

1) Eliminate competition:

The rapid growth, adoption and maturing of android means apple will be in trouble down the line in one or two years.most people will be running android phones and this will trends to drag customers from their base.Their very existence under treat and they've spotted it from afar. 200%,300%+ have been experienced by leading android oems(samsung, htc), so they have to be eliminated.

NOTE: apple is NOT interested in royalties because they will loss if androids invade the world.

2) Income:

Apple don't produce phones.They make money by selling phones, accessories and services. An iphone cost $178 to make, and sells for about $500. They make secondary incomes from customers through itunes, appstore, expensive phones, expensive accessories, within the apple ecosystem (no itunes purchased mp3 will work on other player, third parties accessories donot tend to be compatible, iphones won't bluetooth with other phones, so your wife needs another iphone or ipad for things to work etc, so if you invest slot into this ecosystem, you get stock and tend not to leave because your devices are not compatible with the outside world).Their income is at risk if the rapid growth of android persist for another year or two.

3) Iphone 5 introduction :

When you go to phone stores these days, SG2 is presented as the best phone.Only staff who own a iphone will try to sell you a iphone.

Given the SG2 is definitely superior to the iphone 4, Apple would like injunctions baring sales so that there will be no competition in the market when the iphone 5 is released this october. Anyone going into a phone shop will be presented with the iphone 5 as the baddest phone because all Samsung phones/HTC phones will be banned from import.This will thus enable them to sell millions upon release, setting new sales record.The risk of having two giant smartphones in the market is to high, if comparism websitesand the public in general find the iphone 5 to be inferior to the SG2.

In essence, apple is trying to clear the field and create some monopoly, get customers locked into their ecosystem.

Imagine how much they make on the sales of each iphone, plus the fact that all you buy from apple only works with apple.These customers will therefore be forced to later buy iphone 6 or an ipad because they are locked in the apple ecosystem.

4) Nokia is doing down definitely.They still have about two years before their market share is lame.

Hp just announced its quiting the tablet, laptop business.There are millions of customers flooting the air, who have to migrate to a different platform. If apple can block the competition in this important phase, then it doesn't matter how much they pay in damages for what ever reason. Their $76 billion dollar cash will double.Everyone will then have an iphone an it will be near IMPOSSIBLE to penetrate the market. That's what microsoft did.Now, create your OS and see if you'll pick 1% of the market. Nearly the whole world computers have windows (which is a cool OS by the way).

Apple calls that business and marketing. i understand the business world is rough, when it comes to competition. I donot agree with their bullying tactics.its the same walmart, asda, tasco all do.its ruthless.