[Xoom General] baronmax:
Verrrrry interesting original post...

I'm guessing Best Buy. First thing:

Move it out of the stinking netbook aisle at the very back, put it in a more prominent place, where it deserves to be. If you hide stuff like that, people aren't gonna see it, therefore they aren't gonna buy it. This should be basic stuff for a retail chain, but for some reason these types of things slip their mind. When I went to bestbuy to get my xoom, I wouldn't have even known it existed if I hadn't done some research beforehand, and the tablet was waaaaaaaaaaay in the back of the netbook section, and I mean the VERY back...last "stall" there.

As for your boss, I think he can take the hit on ONE xoom to sell many of them. Tell him that the most effective way to "ipad baby-proof" the thing is to root it and install TitaniumBackup. He probably thinks rooting means radically changing things, which currently, it doesn't. You're going to have to explain it to him, probably in baby terms if he's anything like most managers I've had, who didn't know their butt from a hole in the ground. If you put it in terms of profitability, he MAY understand.

As for cool apps, just give the sales force a demo model to play with when they're not doing anything else. Let them get to KNOW the device. When I go to buy something, it's not so important for the sales person to know what they're selling me because I already have done a ton of research, but I am not your typical customer. You're going to get a lot of people in there who aren't really that tech-savvy, so if the sales people on the floor know how to use the device, they can demo some of the cooler features to the people.

For example:

Your grandmother walks into the store, she's looking for something to use to email her grandchildren, perhaps a video chat occasionally and she wants something EASY to use, fairly inexpensive and something she's not going to have to pay the geek squad to set up. Well, right this way ma'am, I have something that would be perfect for you, <insert sales demo here>... unit sold.

Another example:

Younger person comes into the store, looking at iPads. Ask them what they're looking to do with the device. If your sales force KNOWS both the iPad and the Xoom, it's kind of a no-brainer to be able to make the best sale for the customer and isn't that what business is all about?

I rarely go into a superstore like Best Buy and find truly knowledgeable people when it comes to the latest electronics. The BestBuy in South County, Missouri lost a sale not too long ago from me because they told me I couldn't buy the Verizon Xoom off contract, which is nonsense. So I simply went to another store and bought it. Perfect example of a person not knowing what the heck they're talking about.

I realize that there are a LOT of new products out there, but it's the responsibility of the store's employees (and ultimately the store's management) to LEARN about these devices so that when people ask BASIC questions, they can answer them.

It wasn't too long ago that I attended a sales lecture at college. Younger people (age 35 and under) normally knew what they were going after when they went to buy tech, and often preferred to be left alone to fiddle with the product a bit and basically only needed help during the actual sales process (or the retrieval process if the item was locked in a secure case). People 35 and over almost universally wanted help from start to finish because their understanding of the tech wasn't always so great. To sell to that person over 35, which is going to be a sizable portion of your business, your employees need to know that device and demo what it it can do on a moment's notice.

So, to me, you've got the "location, location, location" problem and also the "knowledge, knowledge, knowledge" problem if you haven't sold any of these things yet.

Here's something you can do, which will really appeal to older folks... set up one xoom on one side of the aisle, set up another one in sight of the first, but farther away, perhaps on the other side of the aisle. When someone comes in and asks what the xoom can do, just turn on video conferencing and SHOW them how cool it is. Have your sales people be able to demo the different features.

You can also show them how much FASTER the xoom is rendering web pages than the iPad. Everyone loves to save time, irrespective of age.

Another thing the xoom does EXTREMELY well is reformatting text. It will automatically reformat the text when you zoom in on a website, to make it readable. In fact, it makes the text beautiful.

You can show them how they can have live widgets on their home-screens, and the iPad can't.

Honestly, if people knew what the xoom could do, who in the hell would buy an iPad anyway???

Motorola made a HUGE mistake with their superbowl commercial too, they didn't show what the xoom could do. Nobody is going to buy a device like this because it looks cool. Sure, that's something they think about, but that's waaaaaaaaaaaaaaaaaaaaay down their list, probably down around "what kind of towel do I need to use to clean the screen" or something. What matters most is functionality and price. If it doesn't do what I need it to do, if it doesn't enrich my life in some way, what good is it??

I guarantee you that if you gave me 10 minutes with 10 people who were going to buy an iPad, and they gave me a fair chance to demo what the xoom could do, at least 7 of those would buy the xoom instead. The number would be even higher if it was just a basic netbook buyer, because a good netbook is even MORE expensive than the xoom.

It baffles me that these things aren't FLYING off the shelves. I think that's mostly due to bad sales tactics and poor marketing. It's unfortunate too because it's such an amazing device.

Oh yeah, FLASH. iPad can't give you the web like a desktop can, but xoom can.