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I have felt this way too, especially validated by fact that I have bought 5 in a row HTC smartphones ---

(1) way way back: WindowsMobile > T-Mobile MDA

(2) way back: WindowsMobile > T-Mobile Wing

(3) 2 years back: Android: HTC Hero (actually bought 2 of them, liked it so much)

(4) 1 year ago: Android: HTC Desire (worked flawlessly til about 3 months ago where a problematic USB port surfaced - later found out thru web searches that its sister model, the Sprint Evo, had this problem like CRAZY, and tons of returns and warranty replacements -- however, HTC in my case is NOT HONORING THE WARRANTY)

(5) 3 months ago: Android: myTouch 4G (HTC Glacier) --- this is a kickass phone that I still believe is very underrated because of its branding with T-Mobile) but has more internal memory to hold more apps than even nexus s

However ....

HTC America is really screwing up the BRAND REPUTATION of HTC overall. They are not only completely disorganized, but if anyone has ever called their tech suppoort, they are generally clueless, reading off of LCD screens worse that AT&T phone support -- and that's saying a lot, you can't get any worse than AT&T level 1 Support, they define "HORRIBLE CLUELESS SCRIPT-READING CUSTOMER SERVICE". But that is nothing compared to trying to get WARRANTY REPAIR WORK done by HTC AMERICA. My phone is under 1 year old, with a 2 year warranty for defective parts & labor, and yet HTC AMERICA says I am out of warranty and to fix this defective USB port --- again -- just google MICRO USB PORT HTC DESIRE ... or EVO and you can't miss it... and HTC America says they are happy to repair it for $ 317.43 .

So, I tell you what, this is having a serious impact on my next purchase. I don't have time for this bull****. And they could give a rat's ass about my customer loyalty. I've been buying HTC phones longer than the majority of their goons have even been employed there. You ask someone "Oh, how long have you been with HTC?" And you're lucky if you get "2 years".... Me -- more like 7 years. I don;t expect first line phone support to have such tenure. But when they are complete idiots...

(SEE MY THREAD FOR ACTUAL DIALOGUE AND you'll understand my statement)

... I'm sorry but this goes to overall management of a global corporation. And in this hyper-competitive space, if they don't clean up their act, they may not survive. That's not an overstatement. I thought that, with this site having formed around the HTC "XDA" all these years ago, and HTC having been ahead of the curve all these years, and they kept Windows Mobile alive by innovations like TouchFlo etc which compensated for WinMo's 6pt type size and stylus UI after the iPhone debuted, that they were probably the #1 smartphone device maker. I just assumed that.

Someone can pull the stats, but no, I was shocked to find out at the end of 2010, the pivotal year where Android just exploded -- starting with Oct 2009's Moto DROID launch, then Jan's NEXUS 1 launch -- then phone after phone in 2010, and so many HTC models, that HTC's marketshare as device maker was TINY -- fractional ... It shocked me.

So, I'm just saying... They launched their multi-million dollar "YOU" BRANDING CAMPAIGN last year I'm sure to help propel the name HTC into the brains of people who had used HTC products for many years, but many times they were co-branded by carrier names for those phones, and most average consumers weren't even aware the name HTC .... and yet their share is so small. Well, if they treat EXISTING LONG-TIME CUSTOMERS this way, they will erode their existing base. And why would I have any further brand loyalty?

Samsung is making great stuff, so is Motorola. The next device i get will be a tablet. After that, I will NOT be upgrading and buying new phones every year or 2... They will have reached a point of diminishing returns.

So, HTC better clean up their act in America or it's 再见 new phone.